Influence

More than one-half
of Canadians log
onto Facebook at
least once per month
— that’s 19 million of
them. About 14...
Table of Contents

1

What can you do with your page?

PERSONAL
PROFILE
engage

FACEBOOK
BUSINESS
PAGES
a)Your Business
b)...
PRIVACY – Private vs Public
Facebook Graph Search and you depending on your industr y..
it can help to have a personal pro...
Create a URL

Your Business Page
Make a page, not a profile
●

If people can't find a like button they will know you don't...
WHY
PROMOTE?
1. Create Community
2. Offer Specials
3. Amuse & Entertains
4. Increase ‘Likes’
10
5. Promote in your
“Bricks...
of
Cost and Target? All can view the costads your ads in
real time from your
manager.
Watch your dates!

Daily Budget
Your...
12

10

8

Column 1
Column 2
Column 3

6

4

2

0
Row 1

Row 2

Row 3

Row 4
In Groups...
●

●

●

●

●

members receive
notifications by
default
Group members can
participate in chats,
upload photos...
FACEBOOK BUSINESS GOALS

Gather Likes, Comments, Shares
It is basic... businesses that have more of a presence on social m...
Respond
quickly
The first reaction often
is to delete – delete –
delete as you have the
power to do that on
your Facebook
...
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
5 Facebook things you need to know - full set
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5 Facebook things you need to know - full set

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5 Facebook things you need to know - full set

  1. 1. Influence More than one-half of Canadians log onto Facebook at least once per month — that’s 19 million of them. About 14 million of those check their News Feeds daily. And 9.4 million use mobile phones or tablets to surf the social network. Aug. 13, 2013 – Facebook Insider Connection 5 Answers about Facebook Your Business Needs to Know Share
  2. 2. Table of Contents 1 What can you do with your page? PERSONAL PROFILE engage FACEBOOK BUSINESS PAGES a)Your Business b) Cost c) Tar get 2 3 FACEBOOK thank respond ● GROUPS 4 FACEBOOK BUSINESS GOALS HOW TO DEAL WITH NEGATIVE RESPONSES ● ● 5 ● celebrate Facebook lets you engage with people who might not have known about your business it will make you searchable through the new Facebook Graph system, It will let you thank new and current customers for letting you into their lives. You can also respond to clients that might now have been happy with your service and it lets you show how professional you are, and to stick up for the quality business you have built. And after all that, you have a fan base to share your successes with and in turn, they will assist you in growing your business.
  3. 3. PRIVACY – Private vs Public Facebook Graph Search and you depending on your industr y.. it can help to have a personal profile and be connected to your community – note privacy rules seem to change daily... You will want to go and check your privacy settings.. again... New types of content to Graph Search Search for topics including status updates, photo captions, check-ins and comments. Now you can choose a certain time or place. "Photos by my friends from last month in New York ," or "Posts written on BC Ferries" Who you are ● What you do ● ● Location Profile Photo ● Review Your Status Updates. Review Your Comments. Review Your Comments. Review Your "About" Profile Section. globe = it was shared publicly, can be searched by any user. two silhouettes = it's shared with that user's friends; three silhouettes = it's shared with that person's friends of friends.
  4. 4. Create a URL Your Business Page Make a page, not a profile ● If people can't find a like button they will know you don't have a proper business page and you will not be following Facebook policy. ● ● As soon as you create your new business page go and edit the URL. You may have to get 50 likes before having to change it depending on your type of business.. Initially when you create your page, your URL will likely be “facebook.com/”, followed by a large jumble of numbers, but you can update this to be your business name by visiting ‘Edit Page’ choose: ‘Create a username for this page”. DETAILS Many businesses with Facebook pages leave out key information – phone number, address, products/services offered, etc -update this information any time it changes. -You don’t want to have an old phone number or address displayed .. PROMOTE Facebook is not magic, you have to engage people, be interesting, have good content and watch for changes in how others are marketing and stay ahead of the wave! Promote instore twitter Facebook ads Post & Engage
  5. 5. WHY PROMOTE? 1. Create Community 2. Offer Specials 3. Amuse & Entertains 4. Increase ‘Likes’ 10 5. Promote in your “Bricks and Mortar” 9 Store 8 6. Grow Email Subscribers 7 8. Attract New Fans with Incentives 6 9. Solicit Feedback 10. Create it a PR Tool 5 11. Create a Customer Service Tool 4 12. Show off Tabs to 3 products on Pinterest or other platforms. 2 13.Content for Twitter 14. So you can share 1 Videos and Images 15. And share success 0 with Great Row 1 Headlines 5 Key words to Generate ‘Likes’ Like Take Submit Watch Post 5 Keywords for most comments Post Comment Tell Us Check Like Share back From 8 other Social Media Row 2 Platforms You Should be on TO AY S T E W MO PRO UR YO AGE P Advertise? First Decide Why! 1)Website Conversions Column 1 2)Page Post Engagement: Promote your Column 2 Page posts. 3)Get Page likes 4)App Installs: Get people to install your mobile or desktop app. 5)App Engagement. 6)Offer Claims: Create offers for people to redeem in your store. 7)Event Responses: Increase Row 3 attendance at your 4 Row event.
  6. 6. of Cost and Target? All can view the costads your ads in real time from your manager. Watch your dates! Daily Budget Your daily budget is the amount you've indicated you're willing to spend on a specific campaign per day. Facebook will never charge you more than your daily budget on a given day. -Facebook Gender LOCAL Friends Lifetime budgeting is similar to a daily budget but instead of setting an amount to spend per day, you set a lifetime budget to spend across the finite lifetime of the campaign. Our system will automatically try to spread your spend out evenly across the entire period of time that you've selected. -Facebook Education COST PER CLICK (CPC) Age LIFETIME DAILY Target Connections When you pay for clicks, your ad will be shown to the people who are most likely to click on your ad, but who may be unlikely to take any other action such as liking your Page, engaging with a Page post, installing your app, using your app or joining your event -Facebook OR CPM 1000 CLICKS
  7. 7. 12 10 8 Column 1 Column 2 Column 3 6 4 2 0 Row 1 Row 2 Row 3 Row 4
  8. 8. In Groups... ● ● ● ● ● members receive notifications by default Group members can participate in chats, upload photos to shared albums, collaborate on group docs invite members who are friends to group events. Facebook Groups Great for: Private Colaboration Sharing information Growing private relationships Open and Forget Types of Groups Open Closed Secret e our at y and lik th er ile emb e mob Rem ts ar ed. n clie involv e to b
  9. 9. FACEBOOK BUSINESS GOALS Gather Likes, Comments, Shares It is basic... businesses that have more of a presence on social media sites like Facebook rank higher in search engine results than those who don't and it translates in to more web traffic.. Increase Profits By posting Facebook-only promotions to your business page which trigger call-to-action sales, exclusive offers, specials and email capture techniques. CONCLUSION Increase Reach Encourage happy clients to share your page Which will increase customer Interaction
  10. 10. Respond quickly The first reaction often is to delete – delete – delete as you have the power to do that on your Facebook Business Page if you are the administrator. (If you don’t have administratorship over your Facebook page please ask us why you need a Social Media Policy in your business and how things can go very wrong if you don’t) - Anyssa Carruthers From 4 Points to help with a negative reivew on Facebook or other Social Media Platforms The Communication Studio Www.thecommunicationstudio.ca 5 WAYS TO DEAL WITH NEGATIVE RESPONSES Customize your response if possible. don’t become defensive Get Private! Call them on the phone or contact via email conversation Show there was a positive resolution.

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