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web conferencing for small business
Winning Webinar Strategies
for Small Business
Presented by:
Guest speakers:
John Jants...
The funnel
is broken
“When it comes to lead and
referral generation, a happy
customer is the best tool.”
Revenue Department! Outcome Deparment
The Marketing and Sales Hourglass
The Marketing HourglassTM
© Duct Tape Marketing – all rights reserved
• Message, ads, referrals,
networking, earned mediaK...
Content guides the journey
• Know
• Like
• Trust
• Try
• Buy
• Repeat
• Refer
Content powers the journey
Awareness Trust Education Engagement Conversion Referral
Blog posts
Events
Advertising
How to
R...
Web meetings for every stage
• Know
• Like
• Trust
• Try
• Buy
• Repeat
• Refer
Content for awareness
• How to processes
• Product reviews
• Industry trends
Content for trust building
• How to content
• Behind the scenes
• Solution spotlight
• Community archive
Content for education
• Demonstrations
• Ongoing series
• Guests presenters
Content for engagement
• Customer interviews
• Peer to peer discussion
• Q and A Sessions
Content for conversion
• Case study
• Strategy session
• Proof of concept
• Paid workshop
Content for customer experience
• Orientation
• Training
• Status reports
• Results reviews
Content for referrals
• Host a guest
• Host an event
• Get invited
• Partner intros
Reach out and connect!
ducttapemarketing.com
Duct Tape Marketing
Consultant Network
Duct Tape Marketing
System and
Communi...
#WinningWebinars
PRESENTED BY Nicole Kroese
VP, Marketing and Partnerships
Likeable Local
Nicole@likeablelocal.com
#Winnin...
The key to successfully promoting
your webinar is…
Getting it in front of your target
audience in a scaleable fashion!
#Wi...
First, ask yourself, “Where are my
prospects hanging out?”
Psst: I bet they are on social media…
#WinningWebinars | @nicol...
You Guessed It…They’re On Social!
American social media users spend on
average 2.7 hours per day on social media.
That’s 2...
5 Ways To Promote Your Webinar on
Social
2. Utilize Influencers
4. Advertise Smarter
3. Utilize Employees
6. Repurpose Con...
1. Create Buzz with Content
Create clear, exciting social messaging!
 Use Blog posts, Great CTA’s, &
Hashtags
Get your au...
Blog Posts
Write a teaser blog to promote your webinar!
#WinningWebinars | @nicolekroese
Calls-To-Action
Include CTA’s within all content to make it easily
shareable
#WinningWebinars | @nicolekroese
#Hashtags
o Hashtags = trackable
keywords!
o Hashtags let your
tweets become part of
larger conversations to
gain more vis...
Get Your Audience Pumped!
With countdowns
and posts about
your speakers!
#WinningWebinars | @nicolekroese
2. Utilize Influencers
Pick influential thought leaders
in your industry
Ask yourself:
• “Do they have a big
newsletter li...
Create Twitter Lists to Keep Up with Influencers
#WinningWebinars | @nicolekroese
Co-Brand Content When Appropriate!
#WinningWebinars | @nicolekroese
3. Tap Into Your Employees
• Encourage sharing on Facebook, Twitter, &
LinkedIn.
• If your content is great, your employee...
• Social advertising is
one of the most
effective & affordable
marketing tools for
small businesses
4. Advertise Smarter
“...
3 Pillars Of Succeeding With Ads
 Set Goals
 Reach The Right
People
 Scale Smarter
#WinningWebinars | @nicolekroese
Set Goals!
"People with goals succeed because they know where
they're going."
-Earl Nightingale
#WinningWebinars | @nicole...
Make S.M.A.R.T. Goals
Specific
Measureable
Attainable
Relevant
Time Bound
#WinningWebinars | @nicolekroese
#WinningWebinars | @nicolekroese
Reach The Right People
Create an audience to reach who matters to you most!
• Create custom
audiences
• Lookalike audience...
 Track & report regularly
 Double down on what is working
 You may be sick of your Ad, your
prospects aren’t!
 Adapt t...
A few more Ad tips…
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective
in Mind
3. Always Be Helping
Do...
5. Social Interaction During Webinar
1. Live Tweet
• Registrants should know to live tweet and
use the hashtag created
• H...
2. Live Stream
• Live stream your webinar while it is in
session to can an even larger audience!
#WinningWebinars | @nicol...
6. Repurpose Content
 Don’t be afraid to repeat great content!
#WinningWebinars | @nicolekroese
Recycling Content Works!
#WinningWebinars | @nicolekroese
From Ebook To Webinar
#WinningWebinars | @nicolekroese
From Webinar Tweets To Blog Post
#WinningWebinars | @nicolekroese
Post Your Webinar to SlideShare
Be sure your slides get high traffic early!
#WinningWebinars | @nicolekroese
Don’t forget about continual promotion…
• Even after the launch, continue
creating buzz!
– Recap the initiative in a blog
...
HOW CAN
LIKEABLE
HELP?
#WinningWebinars | @nicolekroese
Likeable Hub
Use thousands of content ideas at your
fingertips and preplan your posts for the most
effective times
#Winnin...
TURBOPOST ™ Technology
Strategically
Repeated Tweets:
Reverb for Twitter
automatically
repeats your posts 5
times to maxim...
Likeable Hub Site
#WinningWebinars | @nicolekroese
WANT TO
LEARN MORE?
• Special promo! $200 off Likeable Hub Expert
of Pro!
-Visit LikeableDemo.com to learn more & redeem b...
THANK YOU
CONTACT
Nicole Kroese
EMAIL
Nicole@LikeableLocal.com
TWITTER
@NicoleKroese
PHONE
212-359-4347
#WinningWebinars @...
web conferencing for small business
Winning Webinar Strategies
for Small Business
Presented by:
Q & A
“Winning Webinar Strategies” Contest
for details see our blog at blog.anymeeting.com
Winner Runner Up
web conferencing for small business
Winning Webinar Strategies
for Small Business
Presented by:
Thanks!
Winning Webinar Strategies for Growing Your Small Business
Winning Webinar Strategies for Growing Your Small Business
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Winning Webinar Strategies for Growing Your Small Business

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This is a presentation from a webinar featuring John Jantsch, Founder of Duct Tape Marketing, who will discuss the many ways you can use webinars to help grow your business. He'll be followed by Nicole Kroese, VP of Marketing at Likeable Local, who will share tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.

View the webinar recording here: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=E950D788824B3D

Published in: Business
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Winning Webinar Strategies for Growing Your Small Business

  1. 1. web conferencing for small business Winning Webinar Strategies for Small Business Presented by: Guest speakers: John Jantsch, founder of Duct Tape Marketing Nicole Kroese, VP Marketing & Partnerships, Likeable Local
  2. 2. The funnel is broken “When it comes to lead and referral generation, a happy customer is the best tool.”
  3. 3. Revenue Department! Outcome Deparment The Marketing and Sales Hourglass
  4. 4. The Marketing HourglassTM © Duct Tape Marketing – all rights reserved • Message, ads, referrals, networking, earned mediaKnow • Website, blog content, social media, podcast, articles, toolsLike • SEO, webinars, marketing materials, white papers, self-serveTrust • Workshops, evaluations, demo, DIY training, starter, freemiumTry • Service team, new customer kitBuy • Post project review, cross selling, customer eventsRepeat • Champion events, partner intros, peer2peer roundtablesRefer © Duct Tape Marketing – all rights reserved
  5. 5. Content guides the journey • Know • Like • Trust • Try • Buy • Repeat • Refer
  6. 6. Content powers the journey Awareness Trust Education Engagement Conversion Referral Blog posts Events Advertising How to Reviews Testimonials Articles eBooks Demos Workshops FAQs Case studies Interviews Contests OPC Peers Trials Personalization
  7. 7. Web meetings for every stage • Know • Like • Trust • Try • Buy • Repeat • Refer
  8. 8. Content for awareness • How to processes • Product reviews • Industry trends
  9. 9. Content for trust building • How to content • Behind the scenes • Solution spotlight • Community archive
  10. 10. Content for education • Demonstrations • Ongoing series • Guests presenters
  11. 11. Content for engagement • Customer interviews • Peer to peer discussion • Q and A Sessions
  12. 12. Content for conversion • Case study • Strategy session • Proof of concept • Paid workshop
  13. 13. Content for customer experience • Orientation • Training • Status reports • Results reviews
  14. 14. Content for referrals • Host a guest • Host an event • Get invited • Partner intros
  15. 15. Reach out and connect! ducttapemarketing.com Duct Tape Marketing Consultant Network Duct Tape Marketing System and Community
  16. 16. #WinningWebinars PRESENTED BY Nicole Kroese VP, Marketing and Partnerships Likeable Local Nicole@likeablelocal.com #WinningWebinars | @nicolekroese
  17. 17. The key to successfully promoting your webinar is… Getting it in front of your target audience in a scaleable fashion! #WinningWebinars | @nicolekroese
  18. 18. First, ask yourself, “Where are my prospects hanging out?” Psst: I bet they are on social media… #WinningWebinars | @nicolekroese
  19. 19. You Guessed It…They’re On Social! American social media users spend on average 2.7 hours per day on social media. That’s 28% of all social activity! 56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn Businesses that use Facebook have increased sales by 75% 23% of Facebook users check their account at least 5x per day Source: Adweek, Mashable, Hubspot, Culture and Youth #WinningWebinars | @nicolekroese
  20. 20. 5 Ways To Promote Your Webinar on Social 2. Utilize Influencers 4. Advertise Smarter 3. Utilize Employees 6. Repurpose Content 1. Create Buzz with Content 5. Social Interaction During Webinar #WinningWebinars | @nicolekroese
  21. 21. 1. Create Buzz with Content Create clear, exciting social messaging!  Use Blog posts, Great CTA’s, & Hashtags Get your audience pumped!  Try countdowns & feature speakers/authors. #WinningWebinars | @nicolekroese
  22. 22. Blog Posts Write a teaser blog to promote your webinar! #WinningWebinars | @nicolekroese
  23. 23. Calls-To-Action Include CTA’s within all content to make it easily shareable #WinningWebinars | @nicolekroese
  24. 24. #Hashtags o Hashtags = trackable keywords! o Hashtags let your tweets become part of larger conversations to gain more visibility #WinningWebinars | @nicolekroese
  25. 25. Get Your Audience Pumped! With countdowns and posts about your speakers! #WinningWebinars | @nicolekroese
  26. 26. 2. Utilize Influencers Pick influential thought leaders in your industry Ask yourself: • “Do they have a big newsletter list? “ • “Do they have a huge social following?” A good partner = doubled promotion and visibility! #WinningWebinars | @nicolekroese
  27. 27. Create Twitter Lists to Keep Up with Influencers #WinningWebinars | @nicolekroese
  28. 28. Co-Brand Content When Appropriate! #WinningWebinars | @nicolekroese
  29. 29. 3. Tap Into Your Employees • Encourage sharing on Facebook, Twitter, & LinkedIn. • If your content is great, your employees should be happy to share! • Make it easy to share with tools like and #WinningWebinars | @nicolekroese
  30. 30. • Social advertising is one of the most effective & affordable marketing tools for small businesses 4. Advertise Smarter “US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018” -Business Insider #WinningWebinars | @nicolekroese
  31. 31. 3 Pillars Of Succeeding With Ads  Set Goals  Reach The Right People  Scale Smarter #WinningWebinars | @nicolekroese
  32. 32. Set Goals! "People with goals succeed because they know where they're going." -Earl Nightingale #WinningWebinars | @nicolekroese
  33. 33. Make S.M.A.R.T. Goals Specific Measureable Attainable Relevant Time Bound #WinningWebinars | @nicolekroese
  34. 34. #WinningWebinars | @nicolekroese
  35. 35. Reach The Right People Create an audience to reach who matters to you most! • Create custom audiences • Lookalike audiences • Saved target groups  Make audiences based on industry, income, job title, location, age, gender, interests, and more! #WinningWebinars | @nicolekroese
  36. 36.  Track & report regularly  Double down on what is working  You may be sick of your Ad, your prospects aren’t!  Adapt to current trends  Always-be-optimizing Scale Smarter #WinningWebinars | @nicolekroese
  37. 37. A few more Ad tips… Ad Copy Rules of Thumb: 1. Be Clear and Concise 2. Keep Your Objective in Mind 3. Always Be Helping Don’t forget to optimize your visuals for mobile, too! Be creative. Be unique. Be Visual.  Visual content is consumed most directly on social media #WinningWebinars | @nicolekroese
  38. 38. 5. Social Interaction During Webinar 1. Live Tweet • Registrants should know to live tweet and use the hashtag created • Have an employee tweet along with the webinar • Create a competition on Twitter and offer a prize to the winner • ALWAYS respond to tweeting participants #WinningWebinars | @nicolekroese
  39. 39. 2. Live Stream • Live stream your webinar while it is in session to can an even larger audience! #WinningWebinars | @nicolekroese
  40. 40. 6. Repurpose Content  Don’t be afraid to repeat great content! #WinningWebinars | @nicolekroese
  41. 41. Recycling Content Works! #WinningWebinars | @nicolekroese
  42. 42. From Ebook To Webinar #WinningWebinars | @nicolekroese
  43. 43. From Webinar Tweets To Blog Post #WinningWebinars | @nicolekroese
  44. 44. Post Your Webinar to SlideShare Be sure your slides get high traffic early! #WinningWebinars | @nicolekroese
  45. 45. Don’t forget about continual promotion… • Even after the launch, continue creating buzz! – Recap the initiative in a blog post – Encourage your audience & employees to keep sharing the content! #WinningWebinars | @nicolekroese
  46. 46. HOW CAN LIKEABLE HELP? #WinningWebinars | @nicolekroese
  47. 47. Likeable Hub Use thousands of content ideas at your fingertips and preplan your posts for the most effective times #WinningWebinars | @nicolekroese
  48. 48. TURBOPOST ™ Technology Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach! #WinningWebinars | @nicolekroese
  49. 49. Likeable Hub Site #WinningWebinars | @nicolekroese
  50. 50. WANT TO LEARN MORE? • Special promo! $200 off Likeable Hub Expert of Pro! -Visit LikeableDemo.com to learn more & redeem before August 31st or call 212-359-4347 -Mention #AnyMeeting • Try Likeable Hub VIP for free @ LikeableHub.com #WinningWebinars | @nicolekroese
  51. 51. THANK YOU CONTACT Nicole Kroese EMAIL Nicole@LikeableLocal.com TWITTER @NicoleKroese PHONE 212-359-4347 #WinningWebinars @nicolekroese
  52. 52. web conferencing for small business Winning Webinar Strategies for Small Business Presented by: Q & A
  53. 53. “Winning Webinar Strategies” Contest for details see our blog at blog.anymeeting.com Winner Runner Up
  54. 54. web conferencing for small business Winning Webinar Strategies for Small Business Presented by: Thanks!

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