Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Colorado arctic wolves


Published on

Sports Marketing Final

Published in: Sports
  • Be the first to comment

  • Be the first to like this

Colorado arctic wolves

  1. 1. Former Colorado Avalanche “ Your one and only Arctic Wolves well bit threw another win.” “ Dedication, Team work and a win!”
  2. 3. Denver, Colorado
  3. 4. Population <ul><li>City-county - 600,158 </li></ul><ul><li>Density - 3,905/sq. mi  </li></ul><ul><li>Urban - 1,984,887   </li></ul><ul><li>Urban density - 3,979.3/sq. mi   </li></ul><ul><li>Metro - 2,552,195   </li></ul>
  4. 5. CPI <ul><li>Food </li></ul><ul><li>Energy </li></ul><ul><li>Food prices were up 1.1 percent from the second half of 2009 to the second half of 2010 following a 3.0-percent decline in the same period one year ago. Costs for food away from home advanced 1.3 percent over the year. Prices for food at home rose 0.5 percent with recent price declines partially offsetting increases that were registered in the first half of the period. </li></ul><ul><li>The energy index increased 5.1 percent over the year following a decline of 15.4 percent in the same period one year ago. Motor fuel prices had the largest impact on the energy index with an increase of 8.9 percent though much of the advance occurred in the early portion of the year. Within household energy, utility (piped) gas service costs were down 5.4 percent following a decline of 22.8 percent in the same period one year ago. Though costs for electricity slipped down recently, their sharp rise earlier in the year left prices 8.9 percent higher than one year ago. </li></ul>
  5. 6. Income <ul><li>Metro Denver has one of the nation's strongest metropolitan economies. Median household income in the Metro Denver area was $60,344 in 2008, 16 percent higher than the national median income of $52,029. </li></ul><ul><li>9.6 unemployment rate </li></ul>
  6. 7. Pepsi Center <ul><li>OUTSIDE </li></ul><ul><li>INSIDE </li></ul>Year Opened: 1999 Capacity: 18,007 Cost To Build: $165 mil
  7. 8. Colorado Arctic Wolves <ul><li>Western Conference </li></ul><ul><li>NORTHWEST Division </li></ul><ul><li>2 time Stanley Cup winners </li></ul>
  8. 9. Mission statement <ul><li>Kroenke Sports Enterprises is committed to providing world class sports and entertainment for both live and broadcast audiences.   </li></ul><ul><li>We will welcome fans into our venues as family, providing respect and care from the purchase of a ticket, to the drive home.   </li></ul><ul><li>We will celebrate the best in sport and entertainment by recognizing the diversity and human spirit around us, and by working within our community to improve the lives of all those within the community. </li></ul>
  9. 10. Core Values <ul><li>“ Commitment” </li></ul><ul><li>“ Perseverance” </li></ul><ul><li>“ Teamwork” </li></ul><ul><li>Home of the 2006 NHL Foundation Player Award winner Joe Sakic. </li></ul>
  10. 11. COACHING STAFF <ul><li>The team will try to get Todd McLellan to be the new Head Coach </li></ul><ul><li>Sylvain Lefebvre - Assistant Coach </li></ul><ul><li>Steve Konowalchuk - Assistant Coach </li></ul><ul><li>Adam Deadmarsh - Video/Development Coach </li></ul><ul><li>Kirk McLean - Goaltending Consultant </li></ul>
  11. 12. EXECUTIVE STAFF <ul><li>E. Stanley Kroenke - Owner </li></ul><ul><li>Josh Kroenke - Governor </li></ul><ul><li>Pierre Lacroix -President & Alternate Governor </li></ul><ul><li>Greg Sherman -General Manager/Executive Vice President & Alternate Governor </li></ul><ul><li>Jean Martineau - Senior Vice President, Communications & Business Operations </li></ul><ul><li>Craig Billington - Vice President of Player Development </li></ul><ul><li>Charlotte Grahame - Vice President of Hockey Administration </li></ul><ul><li>Eric Lacroix - Director of Hockey Operations </li></ul><ul><li>Brad Smith - Director of Player Personnel </li></ul><ul><li>David Oliver - Director of Player Development/GM, Lake Erie Monsters </li></ul>
  12. 13. Arctic Wolves STAFF <ul><li>Anders Carlsson - Scout </li></ul><ul><li>Erin DeGraff - Team Services Coordinator </li></ul><ul><li>Wayne Flemming - Inventory Manager </li></ul><ul><li>Cliff Halstead - Assistant Equipment Manager </li></ul><ul><li>Alan Hepple - Assistant Director of Amateur Scouting </li></ul><ul><li>Garth Joy - Pro Scout </li></ul><ul><li>Rick Lanz - Scout </li></ul><ul><li>Joni Lehto - Scout </li></ul><ul><li>Terry Martin - Pro Scout </li></ul><ul><li>Robert McLean - Strength & Conditioning Coach </li></ul><ul><li>Brendan McNicholas - Senior Director of Media Services/Internet </li></ul><ul><li>Mark Miller - Head Equipment Manager </li></ul><ul><li>Don Paarup - Scout </li></ul><ul><li>Guy Perron - Scout </li></ul><ul><li>Richard Pracey - Director of Amateur Scouting </li></ul><ul><li>Gregorio Pradera - Massage Therapist </li></ul><ul><li>Neil Shea - Scout </li></ul><ul><li>Matthew Sokolowski - Head Athletic Trainer </li></ul><ul><li>Craig Stancher - Manager, Media Relations/Website </li></ul><ul><li>Scott Woodward - Assistant Athletic Trainer/Physical Therapist </li></ul><ul><li>Stephane Yelle - Development Coordinator </li></ul>
  13. 14. New Uniform <ul><li>Home </li></ul><ul><li>Away </li></ul><ul><li>Altrnet </li></ul>
  14. 15. Ticket Prices <ul><li>301 - 308, $12 - $35 </li></ul><ul><li>202 - 260, $36 - $50 </li></ul><ul><li>102 – 148, $55 - $150 </li></ul>
  15. 16. Advertisement 1 <ul><li>Arctic Wolves posters at local stores in the Denver area, and also smaller cities near Denver. </li></ul><ul><li>Advertise the new season coming up with the new team logo to get people rounded up for the new season. </li></ul><ul><li>Advertise for season tickets </li></ul>
  16. 17. Advertisement 2 <ul><li>One free pepsi product to all who attend the first 20 games of the season </li></ul><ul><li>Season ticket holders get a free pepsi product to all games through out the whole season. </li></ul>
  17. 18. Advertisement 3 <ul><li>Free hoodie with a $50 + purchase of a ticket. First 100 people to make the purchase for 1 ticket get the free hoodie with the new team logo. </li></ul><ul><li>Artic Wolves hoddie with the new team logo and team colors. </li></ul>
  18. 19. Advertisement 4 <ul><li>Billboard on major highways to advertise the team and to get people to come to the games and buy tickets. </li></ul>
  19. 20. Why this team will work? <ul><li>The team will have a strong new market filled with new ways to attract people to come buy tickets. </li></ul><ul><li>The new team name and logo will attract people because of the new fierce look in the logo </li></ul><ul><li>New coach will help lead the team to another Stanly Cup, and bring fans from differnet states to come and watch </li></ul>