Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
@themarketinganu
Data Privacy – Be Part of
the solution
Anu Adegbola | MindSwan
SLIDESHARE.NET/AnuAdegbola1
@TheMarketingA...
@themarketinganu
About Me
@themarketinganu
Agenda
Data Privacy: What has changed?
Conversation Toolkits
What is your role in client relationship?
@themarketinganu
@themarketinganu
WHAT IS YOUR ROLE IN A
CLIENT RELATIONSHIP?
@themarketinganu
Insightful
communication
@themarketinganu
@themarketinganu
Transparency
@themarketinganu
@themarketinganu
Being on top of
things
@themarketinganu
@themarketinganu
Get to know them
@themarketinganu
@themarketinganu
Honesty
@themarketinganu
@themarketinganu
Data Privacy - What is happening?
@themarketinganu
Legislations put in place
GDPR
CCPA
@themarketinganu
Tech Companies Giving
Customers Tracking Choice
@themarketinganu
Tech Companies Coming
Up with 3rd Party Data
Alternatives
@themarketinganu
@themarketinganu
What does it mean for your
clients?
@themarketinganu
How are you collecting 1st Party data?
Analyze and start implementing gated content
on site.
is
Which wil...
@themarketinganu
Targeting is going to be harder
How much audience overlaying is already
happening.
is
Make use of custome...
@themarketinganu
Attribution:
What are the winning channels is more
important than ever!
is
Knowing not just where traffic...
@themarketinganu
Attribution V2:
Have you upgraded to GA4?
iss
GA4 is particularly useful because website visitors are
inc...
@themarketinganu
USP
Now more than ever it is necessary to nail the
unique selling point – the call to action that is
in a...
@themarketinganu
Summary
@themarketinganu
An account managers job is to lead a client to
the right solutions
@themarketinganu
There are paid media discussion topics to be
had already
@themarketinganu
It’s going to get harder to prove value – so
start being your client’s partner
@themarketinganu
Thank you!
Anu Adegbola | MindSwan
SLIDESHARE.NET/AnuAdegbola1
@TheMarketingAnu
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
What to Upload to SlideShare
Next
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Share

brightonSEO 2021 talk - Working in a Cookieless World

Download to read offline

"Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not proving your worth.

​So, we need to really be paying attention to what regulations like GDPR and CCPA and platform updates like ITP mean for our clients and how they are going to affect the way account directors show the true impact of the marketing campaigns we are running."

Related Books

Free with a 30 day trial from Scribd

See all

brightonSEO 2021 talk - Working in a Cookieless World

  1. 1. @themarketinganu Data Privacy – Be Part of the solution Anu Adegbola | MindSwan SLIDESHARE.NET/AnuAdegbola1 @TheMarketingAnu
  2. 2. @themarketinganu About Me
  3. 3. @themarketinganu Agenda Data Privacy: What has changed? Conversation Toolkits What is your role in client relationship?
  4. 4. @themarketinganu @themarketinganu WHAT IS YOUR ROLE IN A CLIENT RELATIONSHIP?
  5. 5. @themarketinganu Insightful communication @themarketinganu
  6. 6. @themarketinganu Transparency @themarketinganu
  7. 7. @themarketinganu Being on top of things @themarketinganu
  8. 8. @themarketinganu Get to know them @themarketinganu
  9. 9. @themarketinganu Honesty @themarketinganu
  10. 10. @themarketinganu Data Privacy - What is happening?
  11. 11. @themarketinganu Legislations put in place GDPR CCPA
  12. 12. @themarketinganu Tech Companies Giving Customers Tracking Choice
  13. 13. @themarketinganu Tech Companies Coming Up with 3rd Party Data Alternatives
  14. 14. @themarketinganu @themarketinganu What does it mean for your clients?
  15. 15. @themarketinganu How are you collecting 1st Party data? Analyze and start implementing gated content on site. is Which will directly affect how creative is written
  16. 16. @themarketinganu Targeting is going to be harder How much audience overlaying is already happening. is Make use of customer match
  17. 17. @themarketinganu Attribution: What are the winning channels is more important than ever! is Knowing not just where traffic is coming from but what channel sells the most. Last Touch Attribution should be replaced with Marketing Media Mix Modeling
  18. 18. @themarketinganu Attribution V2: Have you upgraded to GA4? iss GA4 is particularly useful because website visitors are increasingly likely to opt-out of cookie usage and other means of data collection.
  19. 19. @themarketinganu USP Now more than ever it is necessary to nail the unique selling point – the call to action that is in all creative. is Price? Value?
  20. 20. @themarketinganu Summary
  21. 21. @themarketinganu An account managers job is to lead a client to the right solutions
  22. 22. @themarketinganu There are paid media discussion topics to be had already
  23. 23. @themarketinganu It’s going to get harder to prove value – so start being your client’s partner
  24. 24. @themarketinganu Thank you! Anu Adegbola | MindSwan SLIDESHARE.NET/AnuAdegbola1 @TheMarketingAnu
  • CK42377

    Sep. 20, 2021

"Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not proving your worth. ​So, we need to really be paying attention to what regulations like GDPR and CCPA and platform updates like ITP mean for our clients and how they are going to affect the way account directors show the true impact of the marketing campaigns we are running."

Views

Total views

149

On Slideshare

0

From embeds

0

Number of embeds

68

Actions

Downloads

2

Shares

0

Comments

0

Likes

1

×