Presentation from Product Camp Helsinki 2016
Traditionally product companies have separated the responsibilities of marketing and product development to different teams or units to optimize the productivity of both. In recent years, with the rise of Lean Startup movement, some have come to question the rationale of this separation. Developing a winning product is nowadays more and more about learning about the customer and the market faster than the competitors. Being effective in product development is thus less about building stuff fast and more about running experiments fast. In this session I will describe how aligning and combining marketing and development work together can speed up learning in your product development. I will also offer practical ways of coordinating this marketing/development work.