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Before Hacking your Growth
Quan MT
quan@beeketing.com
About Me
Quan MT
Founder & CEO Beeketing
Growth Hacking
=
You will get X [1] extra user for each [1] user you acquire
1 Million Users
1,000 users 1,000,000 users100 users
Growth Hacking =
Each (1) user you acquire you will get (1) more from that user
Free ride / GB when introducing to a new friend
Zopim
Zopim growth circle
More link show up
on user’s sites
More Users
More Leads
Zopim growth talks
Beeketing
Beeketing growth flow
Free
AppStore
Cross-sell
Free apps
to generate
users
Eventually convert
users to paying customers
and grow customers’ LTV
Collect data then cross-sell apps
that business really need
Free
Agile & Lean Circle
Have an idea (or copy one) about growth
Build quicklyMeasure and summarize
Companies & time to build first version
• Start coding 04/2012
• First launch 03/2013
• Next big update 06/2013
• Acquired 01/2015
• Start 01/2014
• Launch 03/2014
• 06/2014 - 20 users
• Closed 07/2014
• Start 08/2014
• Launch 08/2014
• 33,000 business users
• 50% month over month
growth for 9 months
• Raised $225,000 money
from 500 Startups &
angels
3 months 1 week1 years
“Almost all startups that died
has a product”
What make startup companies slow?
• Question: What technologyto use?
• Should we use the trendyAngularJS or the plain old PHP?
Aged Mysql or Highly Scaleable MongoDB?
• Answer: What you already know best… you can always change
later, and you gonna change it anyway.
• Question: User need these features,we have to build them
before launching.
Answer: Keep only featuresthat can be built within a week.•
Bistro - Beeketing growth & distribution
1.Review metrics
2.Identify right problem
3.Proposal solution (Build P/S canvas)
4.Mock up, flow (Review
5.Schedule
6.Code /Design
7.QA
8.Deploy
9.Measure
all tasks, build wireframe for them)
Lean Canvas?
1. List all problems, then shortlist
2. Problems Solutions Canvas
Building time
Mock up, flow, Schedule, Code / Design, QA, Deploy
What’s next after deployed?
1.Get users to your product daily
1.Google, Facebook Ads
2.Forum seeding
3.Facebook group
/weekly to measure
4.Many more if you read “traction” book
2.Integrate with more focus analytics system (not Google
Analytics)
1.e.g.: Mixpanel
7. Measure conversion funnel
7. Measure conversion funnel
Measure churn /retention
Measure churn / retention
http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/
Must read books
The Definitive Guide
to Growth Hacking
- Neil Patel
http://www.quicksprout.com/the-
definitive-guide-to-growth-hacking/
Useful quotes
1. Không sợ dẫm shit
2. Build half a product, not a half-assed product
3. Smart people know when to stop and when to stick
Thank you
Quan MT
quan@beeketing.com

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[GOOGLE Growth Hacking Event] Khi nào nên growth - Quân Trương Beeketing

  • 1. Before Hacking your Growth Quan MT quan@beeketing.com
  • 2. About Me Quan MT Founder & CEO Beeketing
  • 3. Growth Hacking = You will get X [1] extra user for each [1] user you acquire
  • 4. 1 Million Users 1,000 users 1,000,000 users100 users
  • 5. Growth Hacking = Each (1) user you acquire you will get (1) more from that user Free ride / GB when introducing to a new friend
  • 7. Zopim growth circle More link show up on user’s sites More Users More Leads
  • 10. Beeketing growth flow Free AppStore Cross-sell Free apps to generate users Eventually convert users to paying customers and grow customers’ LTV Collect data then cross-sell apps that business really need Free
  • 11. Agile & Lean Circle Have an idea (or copy one) about growth Build quicklyMeasure and summarize
  • 12. Companies & time to build first version • Start coding 04/2012 • First launch 03/2013 • Next big update 06/2013 • Acquired 01/2015 • Start 01/2014 • Launch 03/2014 • 06/2014 - 20 users • Closed 07/2014 • Start 08/2014 • Launch 08/2014 • 33,000 business users • 50% month over month growth for 9 months • Raised $225,000 money from 500 Startups & angels 3 months 1 week1 years
  • 13. “Almost all startups that died has a product”
  • 14. What make startup companies slow? • Question: What technologyto use? • Should we use the trendyAngularJS or the plain old PHP? Aged Mysql or Highly Scaleable MongoDB? • Answer: What you already know best… you can always change later, and you gonna change it anyway. • Question: User need these features,we have to build them before launching. Answer: Keep only featuresthat can be built within a week.•
  • 15. Bistro - Beeketing growth & distribution 1.Review metrics 2.Identify right problem 3.Proposal solution (Build P/S canvas) 4.Mock up, flow (Review 5.Schedule 6.Code /Design 7.QA 8.Deploy 9.Measure all tasks, build wireframe for them)
  • 17. 1. List all problems, then shortlist
  • 19. Building time Mock up, flow, Schedule, Code / Design, QA, Deploy
  • 20. What’s next after deployed? 1.Get users to your product daily 1.Google, Facebook Ads 2.Forum seeding 3.Facebook group /weekly to measure 4.Many more if you read “traction” book 2.Integrate with more focus analytics system (not Google Analytics) 1.e.g.: Mixpanel
  • 24. Measure churn / retention http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/
  • 25. Must read books The Definitive Guide to Growth Hacking - Neil Patel http://www.quicksprout.com/the- definitive-guide-to-growth-hacking/
  • 26. Useful quotes 1. Không sợ dẫm shit 2. Build half a product, not a half-assed product 3. Smart people know when to stop and when to stick