Growth Hacking = từ 1 khách hàng sinh ra nhiều khách hàng khác! Đó là câu trả lời của anh Quân Trương: Founder & CEO Beeketing trụ sở tại Mỹ, Startup thứ 3 tại Việt Nam được 500Startups (Mỹ) đầu tư; Founder &CEO BizDev cho chủ đề của Event Google Business Group tổ chức lần này: Growth Hacking. Anh Quân Trương chia sẻ với khán giả kiến thức và kinh nghiệm của mình về phần Growth Hacking Early Stage - 1 trong 3 câu hỏi quan trọng nhất mà hầu hết ai làm Start – up cũng đều tự hỏi: • When to grow? (Early-stage Growth Hacking) • How to grow? (Middle-stage Growth Hacking) • How to track data for growth? (Data-driven Growth Hacking)
10. Beeketing growth flow
Free
AppStore
Cross-sell
Free apps
to generate
users
Eventually convert
users to paying customers
and grow customers’ LTV
Collect data then cross-sell apps
that business really need
Free
11. Agile & Lean Circle
Have an idea (or copy one) about growth
Build quicklyMeasure and summarize
12. Companies & time to build first version
• Start coding 04/2012
• First launch 03/2013
• Next big update 06/2013
• Acquired 01/2015
• Start 01/2014
• Launch 03/2014
• 06/2014 - 20 users
• Closed 07/2014
• Start 08/2014
• Launch 08/2014
• 33,000 business users
• 50% month over month
growth for 9 months
• Raised $225,000 money
from 500 Startups &
angels
3 months 1 week1 years
14. What make startup companies slow?
• Question: What technologyto use?
• Should we use the trendyAngularJS or the plain old PHP?
Aged Mysql or Highly Scaleable MongoDB?
• Answer: What you already know best… you can always change
later, and you gonna change it anyway.
• Question: User need these features,we have to build them
before launching.
Answer: Keep only featuresthat can be built within a week.•
15. Bistro - Beeketing growth & distribution
1.Review metrics
2.Identify right problem
3.Proposal solution (Build P/S canvas)
4.Mock up, flow (Review
5.Schedule
6.Code /Design
7.QA
8.Deploy
9.Measure
all tasks, build wireframe for them)
20. What’s next after deployed?
1.Get users to your product daily
1.Google, Facebook Ads
2.Forum seeding
3.Facebook group
/weekly to measure
4.Many more if you read “traction” book
2.Integrate with more focus analytics system (not Google
Analytics)
1.e.g.: Mixpanel