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Give me kudos for taking
responsibility for self-marketing
my scientific publications and
increased impact
Antony Williams...
Scientists measured by Impact
My Judgments…
• For sure.. the Metrics of Impact are changing
• Impact is more than “Published XX papers in
YY journals wi...
The Alt-Metrics Manifesto
National Information Standards
Organization and “Altmetrics”
http://www.niso.org/apps/group_public/download.php/13295/niso...
Research Outputs
• Blogs
• Research datasets
• Scientific software
• Posters and presentations at conferences
• Electronic...
Measuring Impact?
https://impactstory.org/ChemConnector
AltMetrics via Plum Analytics
Usage, Citations, Social
Media
How much work?
• How much work is done generating and
analyzing data?
• How much effort to represent your science –
presen...
Is self-marketing of value???
• How much work do you put into your own
profile? (versus other aspects of you on
Facebook ...
Oxidation by Sodium Hydride?
The Blogosphere Analyzes…
The Blogosphere Analyzes…
Oxidation by Sodium Hydride?
Is self-marketing of interest???
• How much work do you put into your own
profile (versus other aspects of you on
Facebook...
Author attitudes
19
Author attitudes
20
Using Kudos for “self-marketing”
https://www.growkudos.com/
What is Kudos?
• To explain, enhance and share your articles
• Ability to add, connect, integrate other
information associ...
My profile
https://growkudos.com/profiles/11420/
Claim articles using ORCID
http://orcid.org/0000-0002-2668-4821
Kudos Enhance the Article
Focus Efforts on One Article
The Power of Social Media
The Power of Social Media
The Power of Blogs
The Power of Blogs
(from Sean Ekins, @collabchem)
Altmetrics Score
Kudos
Explain
Enrich
Enrich
Enrich
Enrich
Sharing
• Trackable links to see
the level of interest
• what effect this has on
metrics such as usage
and citations
Measured 15 hours later
Measuring
Per-article charts to map
usage and Altmetric data
against Kudos activities
Kudos Views Grow Long-Term
A publication as a point-in-time
• From a publication how do you cite forward?
• to errata?
• to your later publications?
...
Enriching with LATER SCIENCE
How do YOU cite forwards?
Never really “complete”
A More Recent Example
https://growkudos.com/articles/10.1021/jm5011308
CAS Indexing Prophetic Substances
Altmetrics - Important Article?
Yes.. important article…
…prior-art searching by virtual compounds could impact
composition of matter patentability of a n...
The story continues…
Pushing AltMetrics with Kudos
Within 48 hours
Within 6 Months
• Altmetrics very simplistic – I tweet in increments
• People share my tweet – it grows
• Silly titles mak...
We know Titles drive interest!
Call it Fuzzy and Tweet it…
AltMetrics within 48 Hours
Here we have Bat Fellatio Viewed
337,000 Times…as it were
• And yes…known issues with AltMetrics…
VIEWS does not mean read...
Within Two Weeks
http://www.chemconnector.com/2014/06/20/give-me-kudos-for-my-articles/
12 shares
45 share
referrals
1240 ...
Is exposure important???
• Does a highly viewed paper mean better
science? CLEARLY NO!
• If AltMetrics is one of the new m...
Kudos early results: 2014
+25%
more click-throughs from
Kudos to the Publisher site
when the author has
explained / enrich...
If this article was Kudos’ed…
• Then all blog posts can be linked, all
discussions exposed, all commentaries
available – i...
Conclusions
• There IS work Kudos’ing but relative to the
time and costs for the research? MINISCULE
• What are the downsi...
Thank you
Email: williamsa@rsc.org
ORCID: 0000-0002-2668-4821
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com...
Give me kudos for taking responsibility for self-marketing my scientific publications and increase impact
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Give me kudos for taking responsibility for self-marketing my scientific publications and increase impact

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A presentation given at the ACS CINF Meeting in Denver on March 22nd 2015

The authoring of a scientific publication can represent the culmination of many tens if not 100s of hours of data collection and analysis. The authoring and peer-review process itself often represents a major undertaking in terms of assembling the publication and passing through review. Considering the amount of work invested in the production of a scientific article it is therefore quite surprising that authors, post-publication, invest very little effort in communicating the value and potential impact of their article to the community. Social networking has clearly demonstrated the ability to self-market and drive attention. At the same time, the increasing volume of literature (over a million new articles are published every year), requires authors to take on a more direct role in ensuring their work gets read and cited. This requirement may grow with the emergence of a range of metrics at the article level, shifting attention away from where a researcher publishes to the performance of their individual articles. Therefore, a separate platform to facilitate social networking and other discovery tools to communicate the value of published science to the community would be of value. In parallel the possibility to enhance an article by linking to additional information (presentations, videos, blog posts etc) allows for enrichment of the article post-publication, a capability not available via the publishers platform. This presentation will provide a personal overview of the experiences of using the Kudos Platform and how it ultimately benefits my ability to communicate an integrated view of my research to the community.

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Give me kudos for taking responsibility for self-marketing my scientific publications and increase impact

  1. 1. Give me kudos for taking responsibility for self-marketing my scientific publications and increased impact Antony Williams, Will Russell, Melinda Kenneway, Louise Peck ACS Denver, March 22nd 2015
  2. 2. Scientists measured by Impact
  3. 3. My Judgments… • For sure.. the Metrics of Impact are changing • Impact is more than “Published XX papers in YY journals with Impact Factors of ZZ” • Collaboration is more necessary than ever • Researchers do not work hard enough on sharing their research, teachings or data • Platforms for sharing activities can result in broader exposure
  4. 4. The Alt-Metrics Manifesto
  5. 5. National Information Standards Organization and “Altmetrics” http://www.niso.org/apps/group_public/download.php/13295/niso_altmetrics_white_paper_draft_v4.pdf
  6. 6. Research Outputs • Blogs • Research datasets • Scientific software • Posters and presentations at conferences • Electronic theses and dissertations • Performances in film and audio • Lectures, online classes and teaching activities
  7. 7. Measuring Impact?
  8. 8. https://impactstory.org/ChemConnector
  9. 9. AltMetrics via Plum Analytics
  10. 10. Usage, Citations, Social Media
  11. 11. How much work? • How much work is done generating and analyzing data? • How much effort to represent your science – presentations, publications? • How long does it take to write a publication? • How much work does it take to go through the peer review process?
  12. 12. Is self-marketing of value??? • How much work do you put into your own profile? (versus other aspects of you on Facebook ) • Post-publication, how much work is put into sharing publications with the community – “It’s up to the publisher is not sufficient!” • More visible does NOT mean better science
  13. 13. Oxidation by Sodium Hydride?
  14. 14. The Blogosphere Analyzes…
  15. 15. The Blogosphere Analyzes…
  16. 16. Oxidation by Sodium Hydride?
  17. 17. Is self-marketing of interest??? • How much work do you put into your own profile (versus other aspects of you on Facebook ) • Post-publication, how much work is put into sharing publications with the community – “It’s up to the publisher is not sufficient!” • More visible does NOT mean better science • Are scientists interested in self-marketing?
  18. 18. Author attitudes 19
  19. 19. Author attitudes 20
  20. 20. Using Kudos for “self-marketing” https://www.growkudos.com/
  21. 21. What is Kudos? • To explain, enhance and share your articles • Ability to add, connect, integrate other information associated with the article: • Blog posts, commentaries, external reviews • Presentations, videos, links to later publications • Follow up work, new data, additional data not in the supplementary information • Tools measure visits/views/sharing of article
  22. 22. My profile https://growkudos.com/profiles/11420/
  23. 23. Claim articles using ORCID http://orcid.org/0000-0002-2668-4821
  24. 24. Kudos Enhance the Article
  25. 25. Focus Efforts on One Article
  26. 26. The Power of Social Media
  27. 27. The Power of Social Media
  28. 28. The Power of Blogs
  29. 29. The Power of Blogs (from Sean Ekins, @collabchem)
  30. 30. Altmetrics Score
  31. 31. Kudos
  32. 32. Explain
  33. 33. Enrich
  34. 34. Enrich
  35. 35. Enrich
  36. 36. Enrich
  37. 37. Sharing • Trackable links to see the level of interest • what effect this has on metrics such as usage and citations
  38. 38. Measured 15 hours later
  39. 39. Measuring Per-article charts to map usage and Altmetric data against Kudos activities
  40. 40. Kudos Views Grow Long-Term
  41. 41. A publication as a point-in-time • From a publication how do you cite forward? • to errata? • to your later publications? • to electronic notebook pages? • to blog posts about your work? • to other peoples related publications? • to reinterpreted data you don’t publish?
  42. 42. Enriching with LATER SCIENCE
  43. 43. How do YOU cite forwards?
  44. 44. Never really “complete”
  45. 45. A More Recent Example https://growkudos.com/articles/10.1021/jm5011308
  46. 46. CAS Indexing Prophetic Substances
  47. 47. Altmetrics - Important Article?
  48. 48. Yes.. important article… …prior-art searching by virtual compounds could impact composition of matter patentability of a new medicinal lead…
  49. 49. The story continues…
  50. 50. Pushing AltMetrics with Kudos
  51. 51. Within 48 hours
  52. 52. Within 6 Months • Altmetrics very simplistic – I tweet in increments • People share my tweet – it grows • Silly titles make a difference!
  53. 53. We know Titles drive interest! Call it Fuzzy and Tweet it…
  54. 54. AltMetrics within 48 Hours
  55. 55. Here we have Bat Fellatio Viewed 337,000 Times…as it were • And yes…known issues with AltMetrics… VIEWS does not mean reads!!!
  56. 56. Within Two Weeks http://www.chemconnector.com/2014/06/20/give-me-kudos-for-my-articles/ 12 shares 45 share referrals 1240 Kudos views 431 downloads 138 claims
  57. 57. Is exposure important??? • Does a highly viewed paper mean better science? CLEARLY NO! • If AltMetrics is one of the new measures clearly visibility and discoverability is important • If there is a downside to investing in exposing your publications, what is it? • YES…it can be called “gaming” or “savvy”
  58. 58. Kudos early results: 2014 +25% more click-throughs from Kudos to the Publisher site when the author has explained / enriched the article using the Kudos tools
  59. 59. If this article was Kudos’ed… • Then all blog posts can be linked, all discussions exposed, all commentaries available – instead of “for scientific reasons”
  60. 60. Conclusions • There IS work Kudos’ing but relative to the time and costs for the research? MINISCULE • What are the downsides to participating? • Kudos is free, and one of many, that can be used to develop a research social profile online • What is most exciting for me – citing FORWARD to later work by enriching articles
  61. 61. Thank you Email: williamsa@rsc.org ORCID: 0000-0002-2668-4821 Twitter: @ChemConnector Personal Blog: www.chemconnector.com SLIDES: www.slideshare.net/AntonyWilliams

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