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What is Better, Strongly Sustainable, Business?

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A 15 minute video of this talk is available on the Strongly Sustainable Business Model Group's youTube Channel: http://youTube.com/ssBusinessModelTV at http://youtu.be/vfG_RclyaWA.

In these slides Antony Upward, Sustainability Business Architect, introduces sustainability, weak sustainability and strong sustainability and then discussed how this relates to creating better businesses.

As usual, recommended downloading the presentation and viewing in slideshow mode with the speakers notes handy

If you'd like to stay in touch with our work on Strongly Sustainable Business Models then please
- Watch our ~3 minute introduction - http://about.SSBMG.com
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What is Better, Strongly Sustainable, Business?

  1. 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at http:// www.EdwardJames.biz/Permissions Strongly Sustainable Business – An Introduction Version 1.02 2013-11-20 © Edward James Consulting Ltd. Some Rights Reserved. 1 Strong Sustainability An Introduction for Better Business November 20, 2013 Antony Upward, MES, CMC* antony@EdwardJames.biz ssBusinessModelTV www.SSBMG.com * Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant Lot speak s of e inc. r r notes, efere nces slides n many Builds o d view load an ode down ow m slide sh ved in ro for imp sion hen compre @aupward #SSBMG
  2. 2. The Big Problem with Sustainability  Oh heck. I thought this sustainability stuff was going to be simple. I think I’ll take a nap… zzzzz  Why are we  No idea… but I want us to keep going for a long time… just like we are now… what’s a word for that? here? What’s the meaning of all this? … and who will benefit, for how what is it exactly long and at what you want to cost? sustain? … and how will you measure your “sustainability”?  So tell me…  …and what we value is always changing… that isn’t static either! 2  Don’t forget nature is always changing… it isn’t static  “Sustainability”
  3. 3. Our Current Collective Response What do you want to sustain? • For whom? • For how long? • How much will it cost? 3 Sustain maximum wealth creation (means)… so we can afford the public good (ends)
  4. 4. So we’re on the same page... Not trying to convince you! My Personal Response Sustainability is “the possibility that human and other life will flourish on this planet forever.” – John Ehrenfeld 4
  5. 5. Ecological Economics Sustainability Weak: Human ingenuity will always ensure manufactured capital can take the place of any natural capital we deplete Human technology is beneficial and will always save us, just-in-time Strong: The possibility for flourishing requires minimum amounts of critical natural capital While often beneficial, there are limits to human technology (and its timing) The difference is not a matter of good or bad The question is which is more or less likely to enable flourishing? wikipedia.org/Strong_versus_weak_sustainability 5
  6. 6. Sustainable Society In a sustainable society, nature is not subject to systematically increasing... From the Big Bang to Sustainable Societies The Social Dimension of Strategic Sustainable Development www.alliance-ssd.org/about/ www.NaturalStep.ca/four-system-conditions 7 ...concentrations of substances extracted from the Earth’s crust ...concentrations of substances produced by society ...degradation by physical means and, in that society... ...people are not subject to conditions that systematically undermine their capacity to meet their need for: • Personal well-being • Influence • Learning and growth • Equity • Meaning
  7. 7. A Definition of Better, Strongly Sustainable Business* T HA W A strongly sustainable business creates positive environmental, social, and economic value Environment Society Financial Economy RE HE W … throughout its value chain/network Y WH … creating the possibility that human and other life can flourish on the planet forever. If a better business were to operate forever, it would not only do no harm, it would do well by doing good 8 * From a Gold-standard Benchmark for Sustainable Business - http://www.naturalstep.ca/gold-standard
  8. 8. Better Businesses Recognize All Their Contexts Better Business Context: Financial Economy (Monetary) (Social/Technology) Context: Society Context: Environment (Physical / Chemical / Biological) 9 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  9. 9. What’s Better About Better Businesses? = Do Good & Do Well Less Risk More Innovation 10
  10. 10. …And So a Quest For a Better Tool Begins …and reaches a major milestone 2012 2013 We need a better tool to design better businesses 11 http://hdl.handle.net/ 10315/20777 2010
  11. 11. V1.031 Introducing…The Strongly Sustainable Business Model Canvas 12 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  12. 12. Help bring Sustainable Business Innovation to the World!  Become a “First Explorer” – Enables commercial use of the new Canvas now 12 organizations around the globe have joined so far  Join the quest – Crowd-funded collaborative book project Working Title: Strongly Sustainable Business Model Innovation – 13 International co-authors identified – Crowd-funding starting in 2014 Individuals and Organizations Backers also get immediate commercial rights to use new Canvas Everyone else will have to wait for the book – Self Publish 2015 Canvas released under a Creative Commons License free for commercial use  Connect to like-minded colleagues – Linkedin and Facebook 13 100+ Members from around the globe
  13. 13. Be Informed: http://signup.SSBMG.com Share your ideas for the book: http://survey.SSBMG.com Learn More – ~3 minute Audio/Visual Overview about.SSBMG.com • Videos – youTube.com/ssBusinessModelTV • Learning Map – wiki.SSBMG.com/home/learning-map • Blogs – blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward www.SSBMG.com www.facebook.com/StronglySustainableBusinessModels info@SSBMG.com Strongly Sustainable Business Model Group forum.SSBMG.com 14 @aupward #SSBMG
  14. 14. Join a Key Related Project Learn more: http://www.naturalstep.ca/gold-standard 15
  15. 15. Possible Table of Contents 16
  16. 16. Copyright • All images used under applicable creative commons licences – see notes on each page © Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz /Permissions – This work is licensed under a Creative Commons AttributionNonCommercial-ShareAlike 3.0 Unported License. 17
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