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Unported License. Permissions beyo...
What is a Better Business?

=

Do Good to Do Well
Compared to Profit-First Business,
possibility for: More Innovation,
Mor...
What is a Better Business?

Be

tte
r
=

Do Good to Do Well
Compared to Profit-First Business,
possibility for: More Innov...
Previous Best Practice to
Design a Business
•
+
+
+
+

Have Idea
Get Money
Hard Work
Hope
Luck

Not…
• Efficient
• Effecti...
Current Best Business Design Tool

The Profit-First Business Model Canvas:
9 Questions to be Profitable
5
Example of a Profit-First Business Model:
Montreux Jazz Festival

6
Lots about money, and
the people you financially
transact with…

…(almost) nothing
about everyone and
everything else
7
V1.031

Introducing…The Strongly Sustainable
Business Model Canvas

8

© Antony Upward / Edward James Consulting Ltd., 201...
“I believe
that the very act of

revenue generation
whether it be as
a government earning taxes
a corporation earning reve...
the problem


Enviromental sustainability
– Food is a highly polluting commodity



Employment and parenthood:
– Is toug...
Key partners

 A licensed kitchen with a chef capable of scaling up my recipes
 Sustainable local food suppliers during ...
the value proposition
Tiffinday is “boutique” food business specializing in plant-based lunches




Delicious 100% plan...
revenue streams & costs
Restaurant

Tiffin Delivery
20%

• Difficult operationally
•1 hour sales potential
• Lowest margin...
Social entrepreneurs must be motivated capitalists
Without money you cannot influence
social and environmental change

Who...
16
Questions ?

Seema Pabari
Tiffinday Inc.

17
Help bring Sustainable Business
Innovation to the World!

 Become a “First Explorer”

– Enables commercial use of the new...
Be Informed: http://signup.SSBMG.com
Share your ideas for the book: http://survey.SSBMG.com
Learn More

– ~3 minute Audio/...
Join a Key Related Project

Learn more: http://www.naturalstep.ca/gold-standard
20
Possible Table of Contents

21
Copyright
• All images used under applicable creative
commons licences – see notes on each page
© Antony Upward / Edward J...
23
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Tiffinday - An Example of Using a Better Tools to Design a Better Business

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This was the presentation made by Antony Upward and Seema Pabari (CEO / Founder of Tiffinday) at a SocialSpark event at the University of Toronto on Dec 5, 2013. (http://www.thesocialspark.org/spark/about-us/our-programs/speaker-series/do-we-need-better-tools-to-design-better-businesses/)

During Seema's presentation Antony live documented Tiffinday's business model using the better, strongly sustainable business model canvas. A slide showing Tiffinday's complete business model is included.

As usual, recommended downloading the presentation and viewing in slideshow mode with the speakers notes handy

If you'd like to stay in touch with our work on Strongly Sustainable Business Models then please
- Watch our ~3 minute introduction - http://about.SSBMG.com
- Watch our other videos - http://youTube.com/ssBusinessModelTV
- Like our facebook page - https://www.facebook.com/StronglySustainableBusinessModels
- Join the linkedin group: http://forum.SSBMG.com
- Give us your ideas via our survey (http://survey.SSBMG.com) or just sign-up for email updates (http://signup.SSBMG.com)
- Visit our website: http://www.SSBMG.com

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Tiffinday - An Example of Using a Better Tools to Design a Better Business

  1. 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at http:// www.EdwardJames.biz/Permissions Better Tools for Better Business Version 1.01 2013-12-05 © Edward James Consulting Ltd. Some Rights Reserved. 1 Designing Better Businesses The Role of Better Tools A Live Example with Tiffinday December 5, 2013 For Social Spark at UofT Antony Upward ssBusinessModelTV www.SSBMG.com @aupward #SSBMG antony@EdwardJames.biz Lot speak s of e inc. r r notes, efere nces slides n many Builds o d view load an ode down ow m slide sh ved in ro for imp sion hen compre Seema Pabari @tiffinday seema@tiffinday.com www.tiffinday.com
  2. 2. What is a Better Business? = Do Good to Do Well Compared to Profit-First Business, possibility for: More Innovation, More Opportunity, Less Risk, More Resilience 2
  3. 3. What is a Better Business? Be tte r = Do Good to Do Well Compared to Profit-First Business, possibility for: More Innovation, More Opportunity, Less Risk, More Resilience 3
  4. 4. Previous Best Practice to Design a Business • + + + + Have Idea Get Money Hard Work Hope Luck Not… • Efficient • Effective • Reliable No Tools 4
  5. 5. Current Best Business Design Tool The Profit-First Business Model Canvas: 9 Questions to be Profitable 5
  6. 6. Example of a Profit-First Business Model: Montreux Jazz Festival 6
  7. 7. Lots about money, and the people you financially transact with… …(almost) nothing about everyone and everything else 7
  8. 8. V1.031 Introducing…The Strongly Sustainable Business Model Canvas 8 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
  9. 9. “I believe that the very act of revenue generation whether it be as a government earning taxes a corporation earning revenues or an individual earning a salary is pointless unless it improves lives and communities......” Seema Pabari – founder of Tiffinday 10
  10. 10. the problem  Enviromental sustainability – Food is a highly polluting commodity  Employment and parenthood: – Is tough – It’s why many women, especially amongst new immigrants, face high unemployment in Toronto the solution  Sell sustainably made plant-based food to anyone who eats  Sell them at lunch time – It’s the most frequently purchased meal 11
  11. 11. Key partners  A licensed kitchen with a chef capable of scaling up my recipes  Sustainable local food suppliers during Ontario’s growing season  Food suppliers for the winter months Key activities  Offer a limited vegan menu like one gets at home !  Sell them for lunch CHANNELS  Food court or downtown restaurant  Lunch time delivery – office meetings  Farmers Markets in the summer  Retail products at grocery stores Key resources  Sustainable packaging for food  Thermal bags to keep them warm in winter  Emissions free transportation ???  Equipment for farmers market  Staff to cook + deliver  Start up capital 12
  12. 12. the value proposition Tiffinday is “boutique” food business specializing in plant-based lunches    Delicious 100% plant-based vegan lunches Convenient delivery via on-line ordering or at farmers market nearby Made, packaged and delivered sustainably convenient 13   S. Asian menu with family recipes: not easily found in restaurants Ontario grown produce when seasonally available high quality sustainable
  13. 13. revenue streams & costs Restaurant Tiffin Delivery 20% • Difficult operationally •1 hour sales potential • Lowest margin • Best marketing hook Farmer`s markets 69% •Easy to execute • Low cost /high margin • Seasonal revenue only Catering 11% • Appetisers only • Easy to execute with good margins • Slow to grow • Capital intensive • Very high risk • Cannot execute this profitably Must meet the Triple Bottom Line: • •can ititbe executed sustainably? can be executed sustainably? • •can we use our target hiring criteria for staff? can we use our target hiring criteria for staff? • •can we make aaprofit? can we make profit? 14 Packaged Products BEING REVIEWED FOR LAUNCH IN SPRING 2014
  14. 14. Social entrepreneurs must be motivated capitalists Without money you cannot influence social and environmental change Who my stakeholders really are: Who my stakeholders really are: •• My child -- what world will II leave behind for him? My child what world will leave behind for him? •• My employees – can we remain financially viable My employees – can we remain financially viable by working part time in order to look after our by working part time in order to look after our families? families? 15
  15. 15. 16
  16. 16. Questions ? Seema Pabari Tiffinday Inc. 17
  17. 17. Help bring Sustainable Business Innovation to the World!  Become a “First Explorer” – Enables commercial use of the new Canvas now 12 organizations around the globe have joined so far  Join the quest – Crowd-funded collaborative book project Working Title: Strongly Sustainable Business Model Innovation – 13 International co-authors identified – Crowd-funding starting in 2014 Individuals and Organizations Backers also get immediate commercial rights to use new Canvas Everyone else will have to wait for the book – Self Publish 2015 Canvas released under a Creative Commons License free for commercial use  Connect to like-minded colleagues – Linkedin and Facebook 18 100+ Members from around the globe
  18. 18. Be Informed: http://signup.SSBMG.com Share your ideas for the book: http://survey.SSBMG.com Learn More – ~3 minute Audio/Visual Overview about.SSBMG.com • Videos – youTube.com/ssBusinessModelTV • Learning Map – wiki.SSBMG.com/home/learning-map • Blogs – blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward www.SSBMG.com www.facebook.com/StronglySustainableBusinessModels info@SSBMG.com Strongly Sustainable Business Model Group forum.SSBMG.com 19 @aupward #SSBMG
  19. 19. Join a Key Related Project Learn more: http://www.naturalstep.ca/gold-standard 20
  20. 20. Possible Table of Contents 21
  21. 21. Copyright • All images used under applicable creative commons licences – see notes on each page © Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz /Permissions – This work is licensed under a Creative Commons AttributionNonCommercial-ShareAlike 3.0 Unported License. 22
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