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This book review paper for York University Master of Environmental Studies course ES/ENVS5150 Perspectives on Green Business (Fall 2010, Prof. Brian Milani) reviews the importance of certifications in advancing goals of environmental and social sustainability in corporations and firms. It also provides a "how to" manual for NGO's wishing to advance their goals by attacking corporations brand value in order to become a stakeholder and influence those firms environmental and socialbehaviours.
This paper got a positive review from Prof. Milani.
A summary PowerPoint of t he book, by the author, Michael Conroy can be found here: