A2 Evaluation QuestionsSource “Pete’s Blog”To see original, go to:http://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.html
Progress CriteriaGoing Strong: Evaluate using a variety ofinteractive media, withinsightful analysis.Accelerating: Produce evaluations based onset questions.Revving Up: Understand what is required toevaluate your main andancillary tasks.
Evaluation Questions1. In what ways does your media productuse, develop or challenge forms andconventions of real media products?2. How effective is the combination of your mainand ancillary texts?3. What have you learned from your audiencefeedback?4. How did you use new media technologies in theconstruction and research, planning andevaluation stages?
You should present your answer using a variety ofmedia technologies:- Pictures- Audio- Video- PPT/Prezi- Links.Best marks go to those who really try to engage with digitalformats as enthusiastically as possible
1. In what ways does your mediaproduct use, develop or challengeforms and conventions of real mediaproducts?
www.artofthetitle.com1. In what ways does your media product use, develop or challengeforms and conventions of real media products?
Camera angles:• Establishing shot• Low/high angle• Canted angle/Dutch tilt• Close up/medium/long shot• Over the shoulder shotCamera Movement• Tracking (in and out)/crab shot.• Arc/pan• Tilt• Zoom• Shaky camYou should use technical language… e.g.Editing:Jump cutMontageCross cutMatch on actionRazor editSee my blog if you want to viewor download the AS dictionary:http://cheshunta2mediaproduction.blogspot.co.uk/2013/04/you-should-already-be-using-technical.html
Each frame can represent a different point ofanalysis… for example:1. The title of the film2. Setting/location3. Costumes and props4. Camerawork and editing5. Title font and style6. Story and how the opening sets it up7. Genre and how the opening suggests it8. How characters are introduced9. Special effects
An alternative method could be through avideo interview style of questioninghttp://www.youtube.com/watch?v=BaPBkxRuTvE&feature=player_embedded#Take note of how this pupil has integrated shots from theirvideo into a sort of mini director commentary.You could also have some text appear for side commentary. Trynot to bog it down with too much wording though.
2. How effective is thecombination of your mainand ancillary texts?
2. How effective is the combination of your mainand ancillary texts?You can use the audio recording equipment tocapture a voice-over commentary, layered over themusic video.For question 2, this can be coupled with insertingcutaways of the print work into the video.http://www.youtube.com/watch?feature=player_embedded&v=LH7aHUQZSbs#
3. What have you learnedfrom your audience feedback?
3. What have you learned from your audiencefeedback?Screen captures areuseful if you want tomake any comparisons inyour work (e.g.comparisons ofrepresentation or ofsocial groups). Ofcourse, written analysisneeds to accompany anypictures.
3. What have you learned from your audiencefeedback?There’s not much point in justdoing screen shots of anyquestionnaires, as you shouldalready have these in your blog.However, you could use iMovie tomake a montage of theimages, with voice overcommentary.
3. What have you learned from your audiencefeedback?• Perhaps you could create a profile of your intended targetaudience, based on what you have learnt from youraudience feedback?• Perhaps a Facebook profile with screen grabs?• Perhaps a video looking at print outs of your ancillarytask?Remember, be creative, be interactive and use a variety ofmedia.http://www.youtube.com/watch?v=H4Sdj0BmawQ&feature=player_embedded#
4. How did you use new mediatechnologies in the constructionand research, planning andevaluation stages?
Use technical language…Equipment:• DSLR Nikon 5100 Cameras.• Sony Bloggies MHS TS10 (??) video capturingequipment.• Dolly.• Hama Star 61 Tripod.• iMacs/PC’s/Laptops.– Adobe Premiere/Final Cut Pro/iMovie.– Adobe Photoshop.
4. How did you use new media technologies in the constructionand research, planning and evaluation stages?• The response to this can be veryreflective in relation to your own skillsdevelopment.• There should be good visual examples ofthe technologies you have used.
Finally…Lots of the stuff you write for the evaluation willbe relevant to your exam, where you will beexpected to write about your production.These evaluation tasks will help build upevidence for this exam.