Review ii

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My PG Final Project

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Review ii

  1. 1. By A.Antony Alex Under the Guidance of Dr T Santha, Msc, MPhil., PHD
  2. 2. Company Profile - Dneers Pioneers in Internet marketing company and search engine optimization services for more than 7 years in India as well as abroad having hands on experience in various businesses. Services includes but not limited to •Web designing •Web development •Logo Designing •Online Marketing •Social Media Marketing •Brochure Design
  3. 3. Synopsis • The project title “Cloud E-Mail Marketing” is developed using PHP as front end and MySQL Server as back end for Dneers. • An amusing website for Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
  4. 4. • This project aims for complete tracing of mail sent via this product and generating reports according to users, company. Comfort in integration to other websites with tracing to cross-site. FRONT END - PHP BACK END - MySQL
  5. 5. Email marketing • Email marketing is directly marketing a commercial message to a group of people via mail. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.
  6. 6. Module Description: • Template Creation • E-Mail List • Newsletter Integration • Newsletter • Mail Tracking • SMTP & Mail Config External Entity Google Analytics Trace Back GEO Location
  7. 7. Template Creation • Creating graphical templates for newsletter. • This includes drag & drop images E-Mail List List of Newsletter Subscribers are maintained with regarding to activation , Month of subscription, Particular Newsletter links.
  8. 8. Newsletter Integration • Integration of newsletter component in front- end website. • This involves cross-site logging. Newsletter Creating newsletter according to month, activation, Links. Integration of template to newsletter.
  9. 9. Mail Tracking • Tracking users access to newsletter. • Newsletter Opening • Newsletter Navigation SMTP & Mail Config Configuring SMTP Server for sending mail. Configuring mail id for sending mail. Integration with SMTP & Mail.
  10. 10. Google Analytics • Implementing Google analytics for tracing mail with Google features. Trace Back GEO Location Tracking user location using geo location IP Country City
  11. 11. Functions • To monitor statistics of newsletter usage for a particular company. • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, • Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, • Adding advertisements to email messages sent by other companies to their customers, • Trace users according to location.
  12. 12. EXISTING SYSTEM & DRAWBACKS: • The system, which is followed at present, does not provide users tracing ip, geolocation, city, tracing, template design.
  13. 13. PROPOSED SYSTEM: The drawbacks, which are faced during existing system, can be eradicated by using the proposed system. The main objective of the existing system is to provide a Complete user-friendly interface. • The system, which is proposed, now brings a complete Content Management System which helps the users to share multimedia contents too. • Only a single Administrator is enough to maintain all the server from anywhere.
  14. 14. BENEFITS OF THE PROPOSED SYSTEM: • Professional look & feel. • Large volumes of data can be stored with case. • Security is assured. • Maintenance of file is flexible. • Records stored are updated now and then. • Stored data and procedures can be easily edited • Reports can be generated with case. • DB can be administrated through internet. • IP Tracing with geo location. • GUI Template Design.
  15. 15. HARDWARE SPECIFICATION: • PROCESSOR : PENTIUM DUAL CORE • HARD DISK : 40GB • MONITOR : 15 “MONITOR • CD DRIVE : 52X DVD-ROM • PRINTER : HP LaserJet • RAM : 2 GB • KEYBOARD : 104 KEYS • CPU CLOCK : 1.6 GHz • MOUSE : SCROLL MOUSE
  16. 16. DEVELOPMENT TOOLS SPECIFICATION: • OPERATING SYSTEM : Linux - Debian • SERVER: Apache HTTP • PHP VERSION: PHP 5.3 • BACKEND TOOL: MySQL 5 • FRAMEWORK: Zend, Yii • DB ADMINISTRATION: SQL Buddy
  17. 17. SOFTWARE SPECIFICATION: • OPERATING SYSTEM: Platform Independent • Deployment Server: Apache, IIS , Zend .., • PHP Version: PHP 5.3 • BACKEND TOOL: MySQL 5
  18. 18. Context Flow
  19. 19. Level 0
  20. 20. Table Name: template_det Primary Key: template_id Purpose: Store template Details Name Type template_id int(10) template_name varchar(20) template_source text Name Type user_id int(10) news_user_name varchar(25) news_user_email varchar(50) news_user_phone int(20) news_user_gender enum('male', 'female') news_user_month enum('January', 'February', 'March', 'April', 'May', 'June', 'July', 'August', 'September', 'October', 'November', 'December') Table Name: newsletter_user Primary Key: user_id Purpose: Store newsletter user Name Type newsletter_id int(10) subject text body longtext activation enum('yes', 'no') Table Name: newsletter Primary Key: newsletter_id Purpose: Store Newsletter Details
  21. 21. Name Type news_temp_id int(10) newsletter_id int(10) template_id int(10) Name Type newsletter_trace_id int(10) newsletter_user_trace_id int(10) ip text country int(15) city text access_time datetime Name Type newsletter_user_trace_id int(10) activity tinyint(1) user_id int(10) newsletter_id int(10) Table Name: newsletter_template Primary Key: news_temp_id Purpose: Newsletter Template Integration Table Name: newsletter_user_trace Primary Key: newsletter_user_trace_id Purpose: Newsletter User Trace Table Name: newsletter_trace Primary Key: newsletter_trace_id Purpose: Newsletter Trace
  22. 22. Name Type mail_id int(10) smtp_provider_id int(11) mail_f_name varchar(25) mail_l_name varchar(25) mail_mail_id varchar(40) mail_password varchar(25) Name Type smtp_id int(10) smtp_name varchar(25) smtp_provider varchar(50) smtp_domain varchar(25) smtp_port int(100) Name Type user_id int(10) user_name varchar(20) user_pwd varchar(20) is_admin enum('yes', 'no') Name Type newsletter_send_id int(10) newsletter_id int(10) mail_id int(10) user_id int(10) Table Name: smtp Primary Key: smtp_id Purpose: SMTP Details Table Name: login Primary Key: user_id Purpose: Login Details Table Name: mail Primary Key: mail_id Purpose: Mail User Details Table Name: newsletter_send Primary Key: newsletter_send_id Purpose: Newsletter Sent Details
  23. 23. Login
  24. 24. List of Registered User
  25. 25. Newsletter Creation
  26. 26. List of Newsletter
  27. 27. Newsletter Trace
  28. 28. List of Newsletter Sent
  29. 29. List of User Newsletter Sent
  30. 30. List of Newsletter User Opened
  31. 31. Trace Details
  32. 32. SMTP ADD
  33. 33. Mail ADD
  34. 34. List of SMTP Available
  35. 35. List of Mail-ID
  36. 36. Newsletter Send
  37. 37. Thank You

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