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This is the slideware that was used during the live webinar hosted by inQuba, in South Africa, on the 11th April 2019. The recording is available here: https://youtu.be/AmbozV9dp20
While customer journey maps are interesting and offer a view of what business anticipates, they’re conceptual at best. Real customer journeys can only be built by data (the things customers really do), and today’s business needs approaches to influencing the very journeys being discovered. This is Customer Journey Orchestration.
IMAGINE YOU COULD ANTICIPATE & FIX THE CUSTOMER JOURNEYS OF TOMORROW, SYSTEMATICALLY.
Identifying today’s customers that are in distress is important, because we want to intervene and reinvent their experiences. Equally important is the ability to anticipate customers who will be in trouble tomorrow, and intervene proactively. It’s systematised service recovery, and ultimately customer retention.
Customer Journey Management, and specifically Customer Journey Orchestration, introduces break-through thinking and techniques for intervening and nudging in a way that keeps and grows customers.
Our speakers answered the following questions:
• How do you discover and visualize the real customers' journeys as they navigate your products and channels?
• How do you intervene and correct poor customer experiences?
• How do you anticipate customer churn, in real time?
• How do you anticipate tomorrow’s poor experiences and nudge customers proactively?
• How do you do all this at scale?
Speakers:
TRENT ROSSINI (COO, inQuba)
ANTONY ADELAAR (Head of Product, inQuba)
For further information, please visit us here: https://www.inquba.com/
Mail us here: info@inquba.com
CONNECT
Facebook: https://www.facebook.com/inQubaCX/
Twitter: https://twitter.com/inQubaCX
LinkedIn: https://www.linkedin.com/company/inquba/
This is the slideware that was used during the live webinar hosted by inQuba, in South Africa, on the 11th April 2019. The recording is available here: https://youtu.be/AmbozV9dp20
While customer journey maps are interesting and offer a view of what business anticipates, they’re conceptual at best. Real customer journeys can only be built by data (the things customers really do), and today’s business needs approaches to influencing the very journeys being discovered. This is Customer Journey Orchestration.
IMAGINE YOU COULD ANTICIPATE & FIX THE CUSTOMER JOURNEYS OF TOMORROW, SYSTEMATICALLY.
Identifying today’s customers that are in distress is important, because we want to intervene and reinvent their experiences. Equally important is the ability to anticipate customers who will be in trouble tomorrow, and intervene proactively. It’s systematised service recovery, and ultimately customer retention.
Customer Journey Management, and specifically Customer Journey Orchestration, introduces break-through thinking and techniques for intervening and nudging in a way that keeps and grows customers.
Our speakers answered the following questions:
• How do you discover and visualize the real customers' journeys as they navigate your products and channels?
• How do you intervene and correct poor customer experiences?
• How do you anticipate customer churn, in real time?
• How do you anticipate tomorrow’s poor experiences and nudge customers proactively?
• How do you do all this at scale?
Speakers:
TRENT ROSSINI (COO, inQuba)
ANTONY ADELAAR (Head of Product, inQuba)
For further information, please visit us here: https://www.inquba.com/
Mail us here: info@inquba.com
CONNECT
Facebook: https://www.facebook.com/inQubaCX/
Twitter: https://twitter.com/inQubaCX
LinkedIn: https://www.linkedin.com/company/inquba/
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