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Holm the smp conf social media class 11612

Slides used in my 3 hour class at theSMPconf

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Holm the smp conf social media class 11612

  1. 1. Using Social Media to Build Your Business Antony Francis
  2. 2. Antony Francis President/Founder, Head of Lettuce Media• Move.com – Realtor.com, Professional Speaker• Coldwell Banker NRT, Technology Integration Consultant• Real Estate Power Tools, COO• Degree in Organizational Innovations
  3. 3. • We are a Social Media company, We are not:• Advertising agency (most advertising agencies don’t understand a conversational approach)• PR firm (they create the message, we deliver it)• Self proclaimed Social Media “Gurus”
  4. 4. • What is Social media?• Who is it for?• How can you use it successfully?
  5. 5. • What is Social Media? – Conversation – Collaboration – Community• Who is it for?• How can you use it successfully?
  6. 6. Social Media
  7. 7. 1/23/12
  8. 8. 1/23/12
  9. 9. TwitterFall.com
  10. 10. • What is Social Media?• Who is Social Media for? Customers – – Contemporaries – Connecting to those you can learn from– How can you use it successfully?
  11. 11. • What is Social media?• Who is it for?• How can you use it successfully?
  12. 12. • What is Social media?• Who is it for?• How can you use it successfully? •Entertain •Engage •Educate
  13. 13. What Not to do• Twitter Vomit• Selfish Behavior• Rting yourself• Don’t tweet about just yourself• DM when it should be private
  14. 14. What to do• Reference Members• Promote Events• Thank people• Interact• Have Fun
  15. 15. Find your defining moment
  16. 16. Using Social Media to Build your Business•Define and find your audience.•Educate, Entertain & Engage.•Automation in Moderation for Success.
  17. 17. Define and Find your Audience Help HelpI trustthese guyswith my I Love it But…Businessand youshould to Anyone know Where I can Find…
  18. 18. Critics http://www.nbrii.com/blog/customer-@HOLMedia/#Sunshine2012 service-infographic/
  19. 19. Critics http://www.nbrii.com/blog/customer-@HOLMedia/#Sunshine2012 service-infographic/
  20. 20. Define and Find your Audience
  21. 21. Define and Find your Audience
  22. 22. EDUCATE, ENTERTAIN & ENGAGE
  23. 23. Educate, Entertain & EngageYou want them tolearn about you andyour products Hi, you need to Buy from me
  24. 24. Educate, Entertain & EngageIf you borethem, they will notlisten
  25. 25. Educate, Entertain & EngageIf you ignorethem, they will notlisten
  26. 26. Educate, Entertain & EngageLeave them wanting more!!!
  27. 27. What Not to do• Twitter Vomit• Selfish Behavior• RT’ing yourself• Don’t tweet about just yourself• DM when it should be private
  28. 28. What to do• Reference people• Promote Events• Thank people• Interact• Have Fun
  29. 29. Educate, Entertain & Engage•You want them to learn about you•If you bore them, they will not listen•If you ignore them, they will not listen•Leave them wanting more
  30. 30. Antony Francis Twitter: @Antony511 Headoflettuce.comtony@headoflettuce.com
  31. 31. Like us on Facebook
  32. 32. Encourage a Tweet1/23/12

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