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10+1 simple eCommerce Tips to increase sales


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On eCommerce, we tend to aim for the difficult ones, and neglect those small details that can increase our sales. On this presentation, we identify 10+1 of those little details, that can make a big impact.

This presentatin was given at the eBusiness World Conference, held at the Caravel Hotel in Athens, Greece.

10+1 simple eCommerce Tips to increase sales

  1. Title (max 69 characters) Description (max 156 characters) + Add Keywords + Add Image Descriptions
  2. Kill Pagination
  3. Kill Pagination
  4. Women 25-35 Orders over €40 Men named ‘Bill’ Men living in Athens Women that bought brand ‘A’
  5. Enclosed Checkout No links!
  6. Enclosed Checkout Allow shopper to focus on completing their purchase Allow shopper to focus on important details Security logos are more visible
  7. 70% of consumers consult reviews or ratings before making a purchase 90% of online consumers trust recommendations from people they know 70% trust consumers they don’t know; 27% trust experts; 14% trust advertising 63% of customers are more likely to purchase based on reviews Sources: Business Week, Econsultancy, BazaarVoice, iPerceptions
  8. Source: Reevoo
  9. 1,638,000 reviews!!! (wouldn’t you buy it?)
  10. Θενκ γιου (Thank you )