CedevitaAntonios Gkekas
Mix & Enjoy!           • Cedevita
Table of content•   Cedevita?•   Business objectives•   Market situation in Finland•   Competitors•   Distribution plan•  ...
Cedevita in a few words…• Croatian brand• Powder for instant vitamin drink• Fruit tastes• For everybody
Taste and size ranges• 12 different tastes: orange, lime,grape, etc.
Tastes and sizes range• Different sizes• 15g          100g         200g•       500g          1kg      Go
Business objective• Importation of Cedevita in Finland• Intensive distribution• Supermarkets and smaller shops• After the ...
Objective calculationFirst two years   Market share of 3% in the soft   beverages market5.400.000 liters                  ...
Beverages market in Finland:Sales of soft beverages          Sales in 2012                                   Sales in 2011...
Why Finland? • New different product in the market • Finnish people consume a lot of vitamin supplements and drinks • More...
Consumption of beverages in      4 years180160                                                    Beer140                 ...
Import in Finland from 1998   to 201112000010000080000                                                                    ...
Trends of the market Innovation is a key driver of Finnish vitamins and dietary supplements. Innovation is particularly ev...
Trends of the marketConsumer health awareness is atan all time high which isencouraging the strong rates ofFinnish vitamin...
Main competitors• Cedevita doesn’t have actual direct  competitors• No similar product in Finland• However, all soft drink...
Distribution plan                                  Shipped to            Warehouses in  Factory                    wholesa...
Potential customers • Grocery stores and supermarkets   After 2 years, if everything is going as planned: • Pubs and resta...
Biggest companies withsupermarkets in Finland  • S Group  • K Group
Our business partners S Group operates four distinct chains of   supermarkets
Our business partners K - group supermarkets (Kesko)
Sources• Member companies of the Federation of the Brewing and Soft  Drinks Industry• Finnish customs and Federation of th...
Thank you,kippis !
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Distribution Analysis and Strategy of Cedevita - Importing in Finland

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A presentation about importing Cedevita in Finland. Cedevita is an established Croatian brand of instant vitamin drinks.

Cooperating with Mr. Klemen Mohoric, Mr. Tomaz Lah and Mr. Valentin Nicolay .

Published in: Business
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Distribution Analysis and Strategy of Cedevita - Importing in Finland

  1. 1. CedevitaAntonios Gkekas
  2. 2. Mix & Enjoy! • Cedevita
  3. 3. Table of content• Cedevita?• Business objectives• Market situation in Finland• Competitors• Distribution plan• Our business partners• Sources
  4. 4. Cedevita in a few words…• Croatian brand• Powder for instant vitamin drink• Fruit tastes• For everybody
  5. 5. Taste and size ranges• 12 different tastes: orange, lime,grape, etc.
  6. 6. Tastes and sizes range• Different sizes• 15g 100g 200g• 500g 1kg Go
  7. 7. Business objective• Importation of Cedevita in Finland• Intensive distribution• Supermarkets and smaller shops• After the first 2 years: have a market share in Finland in the soft beverages
  8. 8. Objective calculationFirst two years Market share of 3% in the soft beverages market5.400.000 liters Total income: €942.000 x 231.000 Expenses: Transport (100.000) Advertising (500.000) Net profit: 342.000 x 960.000
  9. 9. Beverages market in Finland:Sales of soft beverages Sales in 2012 Sales in 2011 Beer 45.3 49.2 Cider 264.4 Long 280. 169.7 176. drinks 5 9 Soft drinks 29.4 21.5 Mineral 31.2 23.6 water Source: Member companies of the Federation of the Brewing and Soft Drinks Industry. The statistics do not include sales by actors outside the Federation nor private imports of brewery products, which are not statistically recorded. As of the beginning of 2011, the statistics include all the brands of the members of the Federation of the Brewing and Soft Drinks Industry and any private label brands they produce.
  10. 10. Why Finland? • New different product in the market • Finnish people consume a lot of vitamin supplements and drinks • More healthy way to get vitamins • Big nation
  11. 11. Consumption of beverages in 4 years180160 Beer140 Cider Long Drink120 Soft Drink100 Spirits80 Milk60 Sour Milk40 Juice Products Coffee20 Tea 0 Year 2007 Year 2008 Year 2009 Year 2010
  12. 12. Import in Finland from 1998 to 201112000010000080000 Beer6000040000 Soft drinks and mineral water20000 0 1999 2008 1998 2000 2001 2002 2003 2004 2005 2006 2007 2009 2010 2011 • Source: Finnish customs and Federation of the Brewing and Soft Drinks Industry
  13. 13. Trends of the market Innovation is a key driver of Finnish vitamins and dietary supplements. Innovation is particularly evident in the format/packaging and marketing of products. Examples of innovations within format/packaging are sticks, sprays and so-called day-packs. A day- pack contains the daily vitamin and dietary supplement needs of consumers. Also, there is innovation in the segmentation of products for men, the elderly and children.
  14. 14. Trends of the marketConsumer health awareness is atan all time high which isencouraging the strong rates ofFinnish vitamins and dietarysupplements.Innovation and new productdevelopments are also facilitatingthis growth by helping to broadenthe appeal of category.
  15. 15. Main competitors• Cedevita doesn’t have actual direct competitors• No similar product in Finland• However, all soft drinks can be seen as competitors
  16. 16. Distribution plan Shipped to Warehouses in Factory wholesalers in Finland Croatia [K Group – S Group] Final consumer Retailing stores
  17. 17. Potential customers • Grocery stores and supermarkets After 2 years, if everything is going as planned: • Pubs and restaurants • Gas stations • Vending machines • Kioskis
  18. 18. Biggest companies withsupermarkets in Finland • S Group • K Group
  19. 19. Our business partners S Group operates four distinct chains of supermarkets
  20. 20. Our business partners K - group supermarkets (Kesko)
  21. 21. Sources• Member companies of the Federation of the Brewing and Soft Drinks Industry• Finnish customs and Federation of the Brewing and Soft Drinks Industry• www.cedevita.hr• http://en.wikipedia.org/wiki/Finland• http://en.wikipedia.org/wiki/Cedevita• http://en.wikipedia.org/wiki/S_Group#Supermarkets• http://www.kesko.fi/en/• http://www.s-kanava.fi/web/vk/en/asiakasomistajalle
  22. 22. Thank you,kippis !

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