Monitor Evolution
Inclusion Internet
       2009
Agenda




Brief History
Monitor Coverage
Internet Medium Inclusion
Data Collection
Adspend Share per Medium
Internet Sect...
Inclusion of Mediums Timeline in the
                measurement of Advertising Investment
                               ...
Coverage


                                                           MAGAZINE
                                  OUTDOOR
 ...
Data Collection

MODEL
Declared Data: The portals report the information/data that make
up the online advertising database...
Concepts and Criteria
Ad Formats Collected
Concepts and Criteria
Ad Formats Collected
Concepts and Criteria
Ad Formats Collected
Concepts and Criteria
Ad Formats Collected
Concepts and Criteria
Ad Formats Collected
Share per Media




For the medium of Internet, as for other mediums, the spot value is defined based on public rate cards
Share per Portal




CPM – Cost per thousand Impressions




       CPM is calculated based on impressions delivered to th...
Internet Sector Analysis

The top three sectors represent 57% of the
      total investment in the Internet
Internet Advertiser Analysis

The top 10 advertisers represent 46% of
all advertising investment in the Internet
Monitor Evolution Benefits

 Excepted by all advertising agencies, advertisers, and communication
mediums

 Innovative and...
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IBOPE Monitor now covers internet

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IBOPE Monitor now covers internet

  1. 1. Monitor Evolution Inclusion Internet 2009
  2. 2. Agenda Brief History Monitor Coverage Internet Medium Inclusion Data Collection Adspend Share per Medium Internet Sector Analysis
  3. 3. Inclusion of Mediums Timeline in the measurement of Advertising Investment 2009 IBOPE Monitor Launching of Internet 2007/08 IBOPE Monitor •Coverage of Radio in 78 stations, TV in 37 markets, inclusion of Cinema •Launching of Monitor Evolution 2004/05 IBOPE Monitor •Digital collection (10 markets) and automatic recognition of spots - GSP e GRJ. 1998/99 Fusion IBOPE Monitor and A/C Nielsen Brasil •Coverage of Over the Air TV in 28 markets and inclusion of monitoring of Outdoor. •Inclusion of monitoring of Pay Tv Assinatura and Radio 1996/97 IBOPE Monitor •Launching of service with monitoring of TV (10 markets), Magazines and Newspapers.
  4. 4. Coverage MAGAZINE OUTDOOR RADIO 250 national, PAY TV 7 markets regional and Special 24 markts 29 channels (78 stations) Edition 108 displays publications Cinema OVA TV Newspaper Internet 11 markets 37 markets 23 markets 6 main portals (557 rooms) (149 channels) (58 Publications)
  5. 5. Data Collection MODEL Declared Data: The portals report the information/data that make up the online advertising database DECLARED SPOTS “Display” Formats: visual format ads such as banners, pop-ups, dhtml’s and other graphic formats (including animation, sound, and other special effects) INFORMATION DETAIL Date, advertiser, brand, total impressions, etc.
  6. 6. Concepts and Criteria Ad Formats Collected
  7. 7. Concepts and Criteria Ad Formats Collected
  8. 8. Concepts and Criteria Ad Formats Collected
  9. 9. Concepts and Criteria Ad Formats Collected
  10. 10. Concepts and Criteria Ad Formats Collected
  11. 11. Share per Media For the medium of Internet, as for other mediums, the spot value is defined based on public rate cards
  12. 12. Share per Portal CPM – Cost per thousand Impressions CPM is calculated based on impressions delivered to the advertiser during the month. Average or expected volume of impressions are not utilized
  13. 13. Internet Sector Analysis The top three sectors represent 57% of the total investment in the Internet
  14. 14. Internet Advertiser Analysis The top 10 advertisers represent 46% of all advertising investment in the Internet
  15. 15. Monitor Evolution Benefits Excepted by all advertising agencies, advertisers, and communication mediums Innovative and dynamic , allows for the accompaniment of advertising strategies and competitors Evaluates the success of all economic sectors , categories, and products Allows for various analysis to be created and formatted Offers pre-formatted analysis for all mediums Offers monthly databases and cumulative data for the past 36 months The Internet database already includes one full year of data (retroactive of Jan08)

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