Semantic Technologies         and  Big Business (and Small)         SemTechBiz    19-20 September 2012      Antonia Bradfo...
Two hatsCopyright AB Computing Limited 2012   2
Today’s thoughts        Brilliant Ideas?  Copyright AB Computing Limited 2012   3
Today’s thoughts       Logic  Copyright AB Computing Limited 2012   4
Today’s thoughtsTALK Business Machinery        Copyright AB Computing Limited 2012   5
We won’t discuss      SPARQL                             Graphs             OWL                               URIsRDF     ...
Instead            Bottom line Business Case                                           Crisis ResponseInvestment Traceabil...
TopicHow can the customer    make more  MONEY and    Copyright AB Computing Limited 2012   8
Solving Problems£n00.000.000.000                                    £n00.000              Copyright AB Computing Limited 2...
All sizes£n00.000.000.000              Copyright AB Computing Limited 2012   10
Understanding• What is ‘Semantic Technology’?     No…lots of misconceptions At best: Semantic searches At worst: Sharepoin...
Why?–Not ‘core’–Not Strategic–No push from mainstream suppliers–NO CLEAR BUSINESS CASE–NO CLEAR MESSAGE          Copyright...
Boxed inCopyright AB Computing Limited 2012   13
Reasons               No imaginationInertia                                         Vested Interests          Copyright AB...
Relational             (Consumer View)• Widespread adoption:  – Ease of use  – Accessible at different levels• Satisfies m...
On the offensive• Need to increase the adoption• Need to focus on what it excels at• Must make sure we stay in business, n...
Negative cycle                   Level of RiskLevel of                                 DevelopmentDemand                  ...
Must be broken                                                                Development                                 ...
MUSTSolution Architects,                     Toolset that is    Bid writers                         REALLY EASY TO        ...
Break the cycle  Copyright AB Computing Limited 2012   20
Positive Cycle                        1                   Development                    Resources   4                    ...
Excellence–Fluid data models–Very rapid development–Relationships as important as the data–Heterogeneous objects       Cop...
Business Case• Improve some existing tasks• Answers questions Relational  model can not answer• Opens new business opportu...
Articulateadvantages                •Outcomes                •Results                •Cost reduction                •Expan...
Don’t•Semantic•Inference•Triples•SPARQL        Copyright AB Computing Limited 2012   25
Businesses expect–Easy tools for Data Manipulation–Clear discipline in design and data entry–Easy integration with existin...
Relational vs Semantic              BOTH!Washing Machine?                       Or Dishwasher?             Copyright AB Co...
Don’t get boxedSemantic Technology is … NOT JUST Semantic Web                 Copyright AB Computing Limited 2012   28
‘NO’ to              Dataset Discrimination                     ‘YES’ toOpen                             ClosedBig        ...
Challenge                        +                                  =The Art of the Possible                     Rigour   ...
Applications• Content Management and reuse  – Television ( as the BBC have done)  – Syndication of printed content for new...
Applications• Network representations  – Computer  – Rail, Road, Air• Tourism information• Constituent parts of complex ob...
Applications• Traceability  – Materials  – Food  – Animal genetics  – Animal movements  – Migration of wild animals  – Use...
ApplicationsEpidemiology• Biological  – Animal  – Human  – Plant• Technological (Computer virus)• Financial (Toxic Assets)...
Applications• Brain Storming•Mind mapping that goes beyond pictures  –Represents real knowledge  –Can be queried•Collabora...
Applications                                Fraud Prevention                                Criminal                      ...
Smart Nation:       Single view of the citizenLocal Government                     Police sourced DataFiscal data (tax)   ...
Out of the lab Copyright AB Computing Limited 2012   38
ScalableCopyright AB Computing Limited 2012   39
PerformantCopyright AB Computing Limited 2012   40
SecureCopyright AB Computing Limited 2012   41
End to EndStart            Middle                       End        Copyright AB Computing Limited 2012         42
SharingPRIVATE CLUB   Copyright AB Computing Limited 2012   43
Single           Organisation          Shared information                                          S       S      S       ...
Across         Organisations    Shared Claim informationI   I             I                     I        IC   C           ...
Weare businesses too!   MONEY    Copyright AB Computing Limited 2012   46
Danger pointsRunning out                                    Running out of money                                          ...
SUMMARY• Dream new applications• Share Ideas• Develop tools that are accessible• Build alliances: Associate and cooperate ...
Meet              AB’s Wolf pack1st October  EQL 0.1    Beta                     EQLWeb version               Copyright AB...
And MorseCopyright AB Computing Limited 2012   50
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Why Semantic Technology does not have wider acceptance

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Musings on why Semantic Technology has not been taken up by large and small businesses. I look at the issue from the point of view of the CONSUMER, hence the Bowler hat, and the PRODUCER, the mention to the two products that AB COMPUTING is working on.

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Why Semantic Technology does not have wider acceptance

  1. 1. Semantic Technologies and Big Business (and Small) SemTechBiz 19-20 September 2012 Antonia Bradford Copyright AB Computing Limited 2012 1
  2. 2. Two hatsCopyright AB Computing Limited 2012 2
  3. 3. Today’s thoughts Brilliant Ideas? Copyright AB Computing Limited 2012 3
  4. 4. Today’s thoughts Logic Copyright AB Computing Limited 2012 4
  5. 5. Today’s thoughtsTALK Business Machinery Copyright AB Computing Limited 2012 5
  6. 6. We won’t discuss SPARQL Graphs OWL URIsRDF Inference N-Triples Tags Copyright AB Computing Limited 2012 6
  7. 7. Instead Bottom line Business Case Crisis ResponseInvestment Traceability Profit Scientific collaboration Cost - Benefit Market Share Fraud Prevention Risk Reduction Copyright AB Computing Limited 2012 7
  8. 8. TopicHow can the customer make more MONEY and Copyright AB Computing Limited 2012 8
  9. 9. Solving Problems£n00.000.000.000 £n00.000 Copyright AB Computing Limited 2012 9
  10. 10. All sizes£n00.000.000.000 Copyright AB Computing Limited 2012 10
  11. 11. Understanding• What is ‘Semantic Technology’? No…lots of misconceptions At best: Semantic searches At worst: Sharepoint Copyright AB Computing Limited 2012 11
  12. 12. Why?–Not ‘core’–Not Strategic–No push from mainstream suppliers–NO CLEAR BUSINESS CASE–NO CLEAR MESSAGE Copyright AB Computing Limited 2012 12
  13. 13. Boxed inCopyright AB Computing Limited 2012 13
  14. 14. Reasons No imaginationInertia Vested Interests Copyright AB Computing Limited 2012 14
  15. 15. Relational (Consumer View)• Widespread adoption: – Ease of use – Accessible at different levels• Satisfies most business requirements• Established supplier chain• Low risk: – Easy to model, accessible, understood – Easy to find resources Copyright AB Computing Limited 2012 15
  16. 16. On the offensive• Need to increase the adoption• Need to focus on what it excels at• Must make sure we stay in business, need to maintain healthy competition (!)• Need to reduce the risk of introducing a new Technology Copyright AB Computing Limited 2012 16
  17. 17. Negative cycle Level of RiskLevel of DevelopmentDemand Resources Understanding of Capabilities Copyright AB Computing Limited 2012 17
  18. 18. Must be broken Development ResourcesLevel of Risk Understanding Level of of Capabilities Demand Copyright AB Computing Limited 2012 18
  19. 19. MUSTSolution Architects, Toolset that is Bid writers REALLY EASY TO USE Copyright AB Computing Limited 2012 19
  20. 20. Break the cycle Copyright AB Computing Limited 2012 20
  21. 21. Positive Cycle 1 Development Resources 4 2Increased Increased Level of Understanding Demand of Capabilities 3 Perception of Lower Risk Copyright AB Computing Limited 2012 21
  22. 22. Excellence–Fluid data models–Very rapid development–Relationships as important as the data–Heterogeneous objects Copyright AB Computing Limited 2012 22
  23. 23. Business Case• Improve some existing tasks• Answers questions Relational model can not answer• Opens new business opportunities Copyright AB Computing Limited 2012 23
  24. 24. Articulateadvantages •Outcomes •Results •Cost reduction •Expansion •DiscoveryCopyright AB Computing Limited 2012 24
  25. 25. Don’t•Semantic•Inference•Triples•SPARQL Copyright AB Computing Limited 2012 25
  26. 26. Businesses expect–Easy tools for Data Manipulation–Clear discipline in design and data entry–Easy integration with existing systems–Rigorous security model–Reliable and resilient–Rich reporting and printing capabilities Copyright AB Computing Limited 2012 26
  27. 27. Relational vs Semantic BOTH!Washing Machine? Or Dishwasher? Copyright AB Computing Limited 2012 27
  28. 28. Don’t get boxedSemantic Technology is … NOT JUST Semantic Web Copyright AB Computing Limited 2012 28
  29. 29. ‘NO’ to Dataset Discrimination ‘YES’ toOpen ClosedBig SmallStand Alone NetworkedAll types of Federation Hard Soft Homogeneous Heterogeneous Copyright AB Computing Limited 2012 29
  30. 30. Challenge + =The Art of the Possible Rigour Copyright AB Computing Limited 2012 30
  31. 31. Applications• Content Management and reuse – Television ( as the BBC have done) – Syndication of printed content for newspapers and magazines (audio, textual and graphical.)• Catalogue content – Libraries – Museums – Online shopping – Job listings – Parts lists and Components – Online Directories Copyright AB Computing Limited 2012 31
  32. 32. Applications• Network representations – Computer – Rail, Road, Air• Tourism information• Constituent parts of complex objects – Engineering: shopping trolleys to space rockets – Architecture: Flat-pack houses to skyscrapers – Furniture, Spectacles, Clothing… Copyright AB Computing Limited 2012 32
  33. 33. Applications• Traceability – Materials – Food – Animal genetics – Animal movements – Migration of wild animals – Use of chemical compounds in medicines Copyright AB Computing Limited 2012 33
  34. 34. ApplicationsEpidemiology• Biological – Animal – Human – Plant• Technological (Computer virus)• Financial (Toxic Assets) Copyright AB Computing Limited 2012 34
  35. 35. Applications• Brain Storming•Mind mapping that goes beyond pictures –Represents real knowledge –Can be queried•Collaborative research (already starting) Copyright AB Computing Limited 2012 35
  36. 36. Applications Fraud Prevention Criminal Investigations Intelligent AlertsCopyright AB Computing Limited 2012 36
  37. 37. Smart Nation: Single view of the citizenLocal Government Police sourced DataFiscal data (tax) Traffic DataSocial Security Data Judicial DataHealth Data EducationBorder Control Forensic Analysis Copyright AB Computing Limited 2012 37
  38. 38. Out of the lab Copyright AB Computing Limited 2012 38
  39. 39. ScalableCopyright AB Computing Limited 2012 39
  40. 40. PerformantCopyright AB Computing Limited 2012 40
  41. 41. SecureCopyright AB Computing Limited 2012 41
  42. 42. End to EndStart Middle End Copyright AB Computing Limited 2012 42
  43. 43. SharingPRIVATE CLUB Copyright AB Computing Limited 2012 43
  44. 44. Single Organisation Shared information S S S S YS Y Y Y 3 SY 1 S S S 5S 4 2 Copyright AB Computing Limited 2012 44
  45. 45. Across Organisations Shared Claim informationI I I I IC C C C C1 2 3 4 5 Copyright AB Computing Limited 2012 45
  46. 46. Weare businesses too! MONEY Copyright AB Computing Limited 2012 46
  47. 47. Danger pointsRunning out Running out of money of faith Copyright AB Computing Limited 2012 47
  48. 48. SUMMARY• Dream new applications• Share Ideas• Develop tools that are accessible• Build alliances: Associate and cooperate with other suppliers• Hold a tight rein on the finances• Consolidate the marketing• Pace yourselves; plan to stay in for the long run. Copyright AB Computing Limited 2012 48
  49. 49. Meet AB’s Wolf pack1st October EQL 0.1 Beta EQLWeb version Copyright AB Computing Limited 2012 49
  50. 50. And MorseCopyright AB Computing Limited 2012 50

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