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Lliçons de campanya de Barack Obama

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Xerrada en el marc del Congrés del PSC Maresme a Mataró, sobre les innovacions de la camapanya electoral de Barack Obama.

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Lliçons de campanya de Barack Obama

  1. 1. Lliçons de la campanya de Barack Obama www.gutierrez-rubi.es Mataró, 18 d’octubre
  2. 2. Necessitem: combatre les mentides, sumar líders de la modernitat, fer política en xarxa i a les xarxes, feminitzar els valors de la política, pensar amb imatges, i emocionar amb idees.
  3. 3. 1. Les veritats no són suficient
  4. 4. http://fightthesmears.com/
  5. 5. Els fets reals no desmenteixen els rumors.
  6. 7. La realitat és múltiple i està configurada per molts factors.
  7. 9. http://wire.factcheck.org/
  8. 10. http://realscoop.com/
  9. 11. http://labs.google.com/inquotes/
  10. 12. http://www.visualcomplexity.com
  11. 13. http://www.visualcomplexity.com
  12. 14. 2. L’aliança amb la modernitat i els líders socials
  13. 16. http://www.slideshare.net/Antoni/declare-yourself-presentation/ http://www.declareyourself.com/
  14. 17. http://slackeruprising.com/
  15. 18. http://es.youtube.com/watch?v=Vd6YlH4K1hI&NR=1
  16. 19. http://www.ourtimetovote.com/
  17. 20. http://es.youtube.com/watch?v=c7WUVqkwnSI
  18. 21. http://es.youtube.com/watch?v=jjXyqcx-mYY
  19. 22. Vote for Change: http://pol.moveon.org/vfc/
  20. 24. http://www.gutierrez-rubi.es/?p=106
  21. 25. http://www.slideshare.net/Antoni/generacion-y-presentation/
  22. 27. http://es.youtube.com/watch?v=qmKgITJejfg
  23. 28. 3. Nous valors: La feminització de la política
  24. 35. 4. La política en xarxa i a les xarxes
  25. 39. Generación Einstein: http ://www.generacioneinstein.com/
  26. 40. 5. Pensar amb imatges
  27. 44. 6. Seduir i emocionar amb idees
  28. 47. Alguns recursos per seguir la campanya
  29. 48. INFORMACIÓ GENERAL Una de les millors cobertures de les eleccions presidencials a Internet: PoliticsHome per estar al dia sobre tots els esdeveniments polítics. Noticíes, anàlisis d’opinió, vídeos o enquestes actualitzades sobre intenció de vot, etc. RealClearPolitics .
  30. 49. Els diferents debats entre els candidats. OpenDebates . Per saber com utilitzen Internet els candidats i com influeix en les seves estratègies, techPresident . Ofereix informació sobre el seu posicionament a Facebook , MySpace o YouTube . Per seguir l’actualitat immediata a Twitter: Election 2008 .
  31. 50. ENQUESTES Gallup Pull Daily Tracking facilita una enquesta de seguiment diari, com també ho fa 2008 Polls for President ofereix informació actualitzada diàriament. A Vote2008 , The Takeaway ha preparat un widget para visualitzar les prediccions de vots a cada candidat per col·legis electorals.
  32. 53. Més informació: Elecciones USA http://www.gutierrez-rubi.es/?page_id=53 ZONA 21.org (Dossiers 12 i 13) http://www.zona21.org

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