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1. E-Books Read Scale: The Universal Laws of
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2. Book Description
The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the
field of complexity science, the science of emergent systems and networks. The term “complexity”
can be misleading, however, because what makes West’s discoveries so beautiful is that he has
found an underlying simplicity that unites the seemingly complex and diverse phenomena of living
systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and
mortality, West applied the rigor of a physicist to the biological question of why we live as long as
we do and no longer. The result was astonishing, and changed science, creating a new
understanding of energy use and metabolism: West found that despite the riotous diversity in the
sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the
size of a mammal, you can use scaling laws to learn everything from how much food it eats per
day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the
efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you
compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling
of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to
everything from how long we can expect to live to how many hours of sleep we need.
Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that
supply energy and remove waste from the organism's body. West's work has been game-
changing for biologists, but then he made the even bolder move of exploring his work's
applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with
eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical
wire, and gas stations to support the same population. More amazingly, for every doubling in size,
cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This
broad pattern lays the groundwork for a new science of cities. Recently, West has applied his
revolutionary work on cities and biological life to the business world. This investigation has led to
powerful insights into why some companies thrive while others fail. The implications of these
discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific
adventure story about the elemental natural laws that bind us together in simple but profound
ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and
biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated
they are to each other.From the Hardcover edition.
E-Books Read Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of
Life in Organisms, Cities, Economies, and Companies Full Unlimited
The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the
field of complexity science, the science of emergent systems and networks. The term “complexity”
can be misleading, however, because what makes West’s discoveries so beautiful is that he has
found an underlying simplicity that unites the seemingly complex and diverse phenomena of living
systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and
mortality, West applied the rigor of a physicist to the biological question of why we live as long as
we do and no longer. The result was astonishing, and changed science, creating a new
understanding of energy use and metabolism: West found that despite the riotous diversity in the
sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the
size of a mammal, you can use scaling laws to learn everything from how much food it eats per
day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the
efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you
compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling
of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to

3. everything from how long we can expect to live to how many hours of sleep we need.
Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that
supply energy and remove waste from the organism's body. West's work has been game-
changing for biologists, but then he made the even bolder move of exploring his work's
applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with
eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical
wire, and gas stations to support the same population. More amazingly, for every doubling in size,
cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This
broad pattern lays the groundwork for a new science of cities. Recently, West has applied his
revolutionary work on cities and biological life to the business world. This investigation has led to
powerful insights into why some companies thrive while others fail. The implications of these
discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific
adventure story about the elemental natural laws that bind us together in simple but profound
ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and
biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated
they are to each other.From the Hardcover edition.

4. Details Product
Author : Geoffrey West
●
Pages : 496 pages
●
Publisher : Penguin Books
●
Language :
●
ISBN-10 : 014311090X
●
ISBN-13 : 9780143110903
●

5. The Image Book

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7. Synopsis
The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the
field of complexity science, the science of emergent systems and networks. The term “complexity”
can be misleading, however, because what makes West’s discoveries so beautiful is that he has
found an underlying simplicity that unites the seemingly complex and diverse phenomena of living
systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and
mortality, West applied the rigor of a physicist to the biological question of why we live as long as
we do and no longer. The result was astonishing, and changed science, creating a new
understanding of energy use and metabolism: West found that despite the riotous diversity in the
sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the
size of a mammal, you can use scaling laws to learn everything from how much food it eats per
day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the
efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you
compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling
of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to
everything from how long we can expect to live to how many hours of sleep we need.
Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that
supply energy and remove waste from the organism's body. West's work has been game-
changing for biologists, but then he made the even bolder move of exploring his work's
applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with
eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical
wire, and gas stations to support the same population. More amazingly, for every doubling in size,
cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This
broad pattern lays the groundwork for a new science of cities. Recently, West has applied his
revolutionary work on cities and biological life to the business world. This investigation has led to
powerful insights into why some companies thrive while others fail. The implications of these
discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific
adventure story about the elemental natural laws that bind us together in simple but profound
ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and
biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated
they are to each other.From the Hardcover edition.
E-Books Read Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of
Life in Organisms, Cities, Economies, and Companies Full Unlimited
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