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Product design and marketing approach for small businesses

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Product and process innovation for an easy go-to market

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Product design and marketing approach for small businesses

  1. 1. D E S I G N AIDA Marketing & Formazione PRODUCT AND PROCESS INNOVATION FOR AN EASY GO-TO-MARKET Synthesis design “From prototype to market we give your ideas a shape”
  2. 2. D E S I G N AIDA Marketing & Formazione Aida Marketing activity aims to provide consulting services supporting companies in developing a growth strategy. Our market approach is humanistic-industrial, we believe we need to start from people and corporate culture to develop successful strategies for the company. Pragmatically, we start by analysing the company and we move to concept design. We support companies in applying for public funding for R & D / Technological Innovation and staff training. Synthesis design Synthesis Design was founded in Turin in 1988 thanks to the experience in automotive design: industrial design based on product innovation. The experience gained in various production sectors is an integral part of Synthesis Design know-how, a structure that walks alongside the company, offering new ideas and experience to achieve them. Synthesis Design aims to offer a “culture of the project” providing the companies with valuable support throughout the process of new product defining.
  3. 3. D E S I G N OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 1_STRATEGIC DESIGNING STRATEGIC DESIGNING AND PRODUCT INNOVATION _ Product innovation Company analysis and design of product industrial strategy _ Concept design 27 years of experience, 250 projects and more than 100 customers. We serve the company with an integrated industrial culture _ Styling formal creativity applied to the product _ 3D virtual modelling Full transparency in the process _ Making models and prototypes testing and monitoring of solutions _ Industrialization From the first concept up industrialization of the product
  4. 4. D E S I G N STRATEGIC MARKETING AND SELLING _ Business model canvas how to develop your business model _ Value proposition design how to create value for you customer segments _ Unique Selling Proposition how to sell your value _ Mission and corporate vision spread your philosophy inside and outside the company _ marketing and sales Integration marketing and sales operational plan, blended activities between digital and non-digital, Social Networking _ developing sales force skills training, coaching OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 2_STRATEGIC MARKETING AND SELLING
  5. 5. D E S I G N TEMPORARY SUPPORTS TO THE COMPANY: Temporary business manager _ sales network development _ new products promotion / selling Strategic alliance manager _ how to develop a strategic alliance plan _ how to create partnerships and temporary partnership OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 3_TEMPORARY SUPPORTS TO THE COMPANY
  6. 6. D E S I G N _ ESF and ERDF funding _ training/consulting, services and capitol goods for R&D projects, funding for services _ Italian funding for prototypes, designs, patents OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 4_ RESEARCHING AND APPLYNG FOR FUNDS _ Italian funds for training _ H2020- European Framework for Research and Innovation (2014-2020) Researching and applying for funds to support the activities of the first three macro areas
  7. 7. D E S I G N AIDA Marketing & Formazione www.aidamarketing.it Synthesis design www.synthesisdesign.it PRODUCT AND PROCESS INNOVATION FOR AN EASY GO-TO-MARKET

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