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Country: Italy / Year: 2014
My house bank high
relation-cashless
branch concept
THE CHALLENGE
To create a new branch concept
that has to become a real
competitive and branding tool
able to:
Communicate ...
NEW BRANCH
DESIGN
The “My House Bank” concept
reinvents the banking experience
through the innovative design and
the leadi...
EXTERIOR
attraction
opening and
trasparency
surprise
breaking the
traditional
banking
landscape
reassurance
customer alway...
We have been engaged to create a
new concept design innovation which
improves the retail branches formats
of Cariparma Cré...
DINN! for Cariparma Crédit Agricole: my house bank!
DINN! for Cariparma Crédit Agricole: my house bank!
DINN! for Cariparma Crédit Agricole: my house bank!
DINN! for Cariparma Crédit Agricole: my house bank!
DINN! for Cariparma Crédit Agricole: my house bank!
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DINN! for Cariparma Crédit Agricole: my house bank!

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A revolutionary bank branch design where you can feel at home and that innovates the customer service model, by giving more competitiveness to Cariparma Crédit Agricole.

Published in: Design
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DINN! for Cariparma Crédit Agricole: my house bank!

  1. 1. Country: Italy / Year: 2014 My house bank high relation-cashless branch concept
  2. 2. THE CHALLENGE To create a new branch concept that has to become a real competitive and branding tool able to: Communicate a strong impact and a sense of change Complete the implementation of a new service model to get more leeds and to delight existing customers Create a warm, simple and relational customer experience Define a unique brand style to differentiate Cariparma from competitors Be flexible and modular in order to be applied in different locations and formats and to be coherent with costing budget goals
  3. 3. NEW BRANCH DESIGN The “My House Bank” concept reinvents the banking experience through the innovative design and the leading-edge digital technologies, aiming to create a retail environment like no other. We have designed a revolutionary bank branch design where you can feel at home and that innovates the customer service model, by giving more competitiveness to Cariparma Crédit Agricole. THE CLIENT Cariparma Crédit Agricole is part of Crédit Agricole Group, European leader in banking and insurance market, that globally counts more than 51 millions of customers and a network of over 11.000 branches in 76 countries in the world. Cariparma leads the Cariparma Crédit Agricole Group that includes Banca Popolare FriulAdria and Carispezia: three banks strongly linked to the national territory and connection with its community.
  4. 4. EXTERIOR attraction opening and trasparency surprise breaking the traditional banking landscape reassurance customer always welcomed; signage that invites customers to sit freedom / privacy different levels of privacy; clients can choose where receive consultancy FIRST IMPRESSION WELCOME QUALITY OF RELATION CUSTOMER EXPERIENCE ZONING CONCEPT
  5. 5. We have been engaged to create a new concept design innovation which improves the retail branches formats of Cariparma Crédit Agricole. The most innovative aspect is the innovation of the traditional banking customer service model. Indeed, the space is 100% available for customers, in order to allow them to choose the service they want.

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