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Country: Italy / Year: 2015
adidas RunBase Milano,
a new kind of running experience
THE CHALLENGE
adidas needs a unique and distinctive
project. We success it by pushing on
design innovation as a key driver...
SPACE DESIGN
AND CUSTOMER
EXPERIENCE
THE CLIENT
We have been engaged to design the
first Italian running hub, RunBase: a
r...
RUNBASE MILANO TONE OF VOICE
NEEDS TO BALANCE ADIDAS
PERFORMANCE DNA AND BOOST
POSITIONING
RUNBASE MILANO TARGET
FRAMEWORK: RUNNERS AND
NEW COMERS ENGAGEMENT
DESIGN
CONCEPT
urban jungle
RUNBASE
MILANO
RunBase Milano is a key place in the
city able to involve different type of
runners, from the addicted one ...
THE NEW RUNBASE MILANO
CUSTOMER EXPERIENCE
THE NEW RUNBASE MILAN0
ZONING CONCEPT
adidas RunBase Milano is the place
where you can discover, feel and do a
complete running experience.
The urban codes are presented in an
innovative way within the space in
order to give continuity to the city
running.
A space where the brand and product
come together into a new urban
running experience.
adidas RunBase lets runners
experie...
All details have been conceived in
line with adidas style and colors and
with the purpose to enhance the city
running.
Via Morimondo, 26/16b
20143 Milano
dinndesign.com
info@dinndesign.com
adidas RunBase, a new kind of running experience by DINN!
adidas RunBase, a new kind of running experience by DINN!
adidas RunBase, a new kind of running experience by DINN!
adidas RunBase, a new kind of running experience by DINN!
adidas RunBase, a new kind of running experience by DINN!
adidas RunBase, a new kind of running experience by DINN!
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adidas RunBase, a new kind of running experience by DINN!

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The first Italian adidas running temple designed by DINN! represents a key place in the city able to involve different type of runners, from the addicted ones to newcomers. This state-of-the-art hub has been designed to improve the relationship between the running and the city, to offer a relaxing place to everyone after a run, thanks to shower facilities and stretching area, and to meet experts of this sector able to give suggestions and help.

Published in: Design
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adidas RunBase, a new kind of running experience by DINN!

  1. 1. Country: Italy / Year: 2015 adidas RunBase Milano, a new kind of running experience
  2. 2. THE CHALLENGE adidas needs a unique and distinctive project. We success it by pushing on design innovation as a key driver to boost the competitiveness and its brand positioning. Engage new clients Innovate adidas brand in Italy Improve customer base growth and deliver one to one relationship Create a new way of living the city running Combine the city running with a store consumer experience
  3. 3. SPACE DESIGN AND CUSTOMER EXPERIENCE THE CLIENT We have been engaged to design the first Italian running hub, RunBase: a really temple in Milan for all running lovers. adidas, the multinational corporation that designs and manufactures sports shoes, clothing and accessories, wants to give a new shape of running through RunBase Milano.
  4. 4. RUNBASE MILANO TONE OF VOICE NEEDS TO BALANCE ADIDAS PERFORMANCE DNA AND BOOST POSITIONING
  5. 5. RUNBASE MILANO TARGET FRAMEWORK: RUNNERS AND NEW COMERS ENGAGEMENT
  6. 6. DESIGN CONCEPT urban jungle
  7. 7. RUNBASE MILANO RunBase Milano is a key place in the city able to involve different type of runners, from the addicted one to newcomers. It represents a new retail era where the design can innovate the brand through a new service design approach.
  8. 8. THE NEW RUNBASE MILANO CUSTOMER EXPERIENCE
  9. 9. THE NEW RUNBASE MILAN0 ZONING CONCEPT
  10. 10. adidas RunBase Milano is the place where you can discover, feel and do a complete running experience.
  11. 11. The urban codes are presented in an innovative way within the space in order to give continuity to the city running.
  12. 12. A space where the brand and product come together into a new urban running experience. adidas RunBase lets runners experience the best of adidas brand and the spirit of running in the city.
  13. 13. All details have been conceived in line with adidas style and colors and with the purpose to enhance the city running.
  14. 14. Via Morimondo, 26/16b 20143 Milano dinndesign.com info@dinndesign.com

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