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Tyroola (SEO Audit) by Bartosz Góralewicz

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This presentation is an integral part of SEMrush webinar SEO Surgery APAC 5
https://www.semrush.com/webinars/

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Tyroola (SEO Audit) by Bartosz Góralewicz

  1. 1. Go to: https://www.tyroola.com.au/tyre/truck/385-55-r22.5/
  2. 2. Brief drop analysis
  3. 3. Let’s look at some of the biggest losers from the beginning of October 2018 https://www.tyroola.com.au/tyre/kumho/ KW: Kumho Tyres -94 positions www.tyroola.com.au/tyre/ KW: Tyre -89 positions
  4. 4. Let’s look at some of the biggest losers from the beginning of October 2018 www.tyroola.com.au/tyre/kumho/ KW: Kumho Tyres -94 positions www.tyroola.com.au/tyre/ KW: Tyre -89 positions Can Google “see” those pages?
  5. 5. Tyroola.co.au/tyres/ on a mobile
  6. 6. How about tyroola.com.au/tyre/kumho/ ?
  7. 7. Hreflangs & canonicals
  8. 8. Hreflangs & canonicals
  9. 9. Language versions
  10. 10. Language versions
  11. 11. Tyroola.com → com.au (broken) canonicals
  12. 12. Pagination - no indexing strategy
  13. 13. Pagination - no indexing strategy Indexable paginated page: https://www.tyroola.com.au/tyre/truck/?o=24 Not indexable paginated page https://www.tyroola.com.au/motorcycle-tyre/?o=24
  14. 14. Links A lot of dropped links, mostly from their own domains (e.g. tyroola.nz)
  15. 15. Lack of CRP optimization
  16. 16. Poor mobile performance
  17. 17. Poor mobile performance - FAST 3G FAST 3G from Sydney on a Motorola G4 (simulated median of a user in Australia - optimistic scenario, first visit)
  18. 18. Poor mobile performance - SLOW 3G SLOW 3G from Sydney on a Motorola G4 (simulated median of a user in Australia - optimistic scenario, first visit) 85 seconds!!!!!
  19. 19. Summary ● Complete lack of indexing strategy & overall structure chaos ● VERY bad web performance (especially mobile) ● Issues with loading content to Google ● Messy implementation of hreflangs & international SEO hurting UX & rankings
  20. 20. budgetdirect.com.sg

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