Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Landing Page Psychology by Chris Hoover (Adfury)

316 views

Published on

This presentation is an integral part of SEMrush webinar.
For full video: https://youtu.be/Yhi7JXQU4no

Published in: Marketing
  • Login to see the comments

  • Be the first to like this

Landing Page Psychology by Chris Hoover (Adfury)

  1. 1. SEMRush February 2018 Landing Page Psychology
  2. 2. SEMRush February 2018 2 Diectic Gaze A person will tend to follow the gaze of another person.
  3. 3. SEMRush February 2018 3 Diectic Gaze A person will tend to follow the gaze of another person.
  4. 4. SEMRush February 2018 4 Diectic Gaze Other visual cues, like arrows, have a similar effect
  5. 5. SEMRush February 2018 5 Items at the beginning (primacy) and at the end (recency) are more easily remembered Primary and recency effect
  6. 6. SEMRush February 2018 6 Items at the beginning (primacy) and at the end (recency) are more easily remembered Primary and recency effect
  7. 7. SEMRush February 2018 7 With multiple homogeneous stimuli, the stimulus that differs is more likely to be remembered The isolation (von Restoroff) effect
  8. 8. SEMRush February 2018 8 You more intensely feel the loss of something you once had than the gain of something of equal value. Loss aversion
  9. 9. SEMRush February 2018 9 Multiple factors make this powerful • fear of missing out • vicarious due diligence Social influence
  10. 10. SEMRush February 2018 10 Clear and predictable pricing Clarity = Control
  11. 11. SEMRush February 2018 11 Clear understanding Clarity = Control
  12. 12. SEMRush February 2018 12 Second person language (start your trial) is better than abstract language (start a trial) First person language (start my trial) better than second person. First person language
  13. 13. SEMRush February 2018 13 These are suggestions that help form the basis for testing These are not hard and fast rules to follow religiously. Always test

×