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Improve sign up, sign in &amp by Andrey Lipattsev

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This presentation is an integral part of SEMrush e-Commerce Online MeetUP 2018
https://www.semrush.com/webinars/

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Improve sign up, sign in &amp by Andrey Lipattsev

  1. 1. Andrey Lipattsev Strategic Partner Manager at Google @andrey_l1nd3n Modern sign up, sign in & payments
  2. 2. $ 2 300 000 000 000 Source: statista.com
  3. 3. 23% Source: statista.com
  4. 4. 69% Source: Google research
  5. 5. Source: baymard.com/blog/checkout-flow-average-form-fields
  6. 6. Source: baymard.com/blog/checkout-flow-average-form-fields
  7. 7. Proprietary + Confidential Hundreds of millions of cards on file Saved to Google Accounts Ready to pay
  8. 8. Cross device & browser One API Available globally One simple, fast way to pay across devices Proprietary + Confidential
  9. 9. Pay online, in store, & across all Google products
  10. 10. can’t be click-jacked
  11. 11. 65% more likely to complete booking with Google Pay
  12. 12. Let’s recap Replace the “flow” with 2 taps
  13. 13. g.co/pay/brand g.co/pay/autofill g.co/pay/business g.co/pay/developers
  14. 14. youtu.be/YT1JfH71k_k
  15. 15. Source: baymard.com/blog/checkout-flow-average-form-fields
  16. 16. What makes good sign-up/sign-in?
  17. 17. Security Quality Friction Implementation
  18. 18. Security Quality Friction Implementation
  19. 19. ● Weak ● Forgotten ● Reused ● Stolen Passwords are challenging
  20. 20. Security Quality Friction Implementation
  21. 21. fakeperson@fak3email.com
  22. 22. Security Quality Friction Implementation
  23. 23. One Tap Sign-Up / Auto Sign-In
  24. 24. Skip the sign in screen
  25. 25. drop off at account creation >40% Google research often shows a..
  26. 26. Show: Sign up screen elisa.g.beckett@gmail.com •••••••••••• ••••••••••••
  27. 27. Show: Sign up screen elisa.g.beckett@gmail.com •••••••••••• ••••••••••••
  28. 28. One-tap, contextual account creation
  29. 29. Security Quality Friction Implementation
  30. 30. Increase in sign-up 80%+ New users returning 5+ times 40%+
  31. 31. Increase in new user sign up 50% Number of signed in users 2x Increase in new user sign up 43x Increase in user engagement 50%
  32. 32. Friction Security Quality Implementation One tap The same as Google’s Engaged and active users Easy and no charge
  33. 33. developers.google.com/identity
  34. 34. youtu.be/8Af9DCAtPH0

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