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Katy has interactive marketing experience spanning across the higher education, healthcare, technology, and small business communities. She has spoken at numerous world-recognized conferences on content marketing, social media, and brand personalization. When it comes to social media, there are a ton of potential metrics to look at – impressions, likes, views, clicks, tweets. But what really matters and how are these actions affecting your bottom line? Tune into this webinar to find out what is important to measure, and how to go about doing it, to ensure you are fully tracking the impact of your efforts.