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Inbound Marketing and How its Different from SEO
WHO AM I?
I am an Inbound Marketing Consultant working in the industry for more than
7 Years. From the last four years, I ...
Inbound Marketing is just the fancy
name to sell SEO services
NO! It’s not!
SEO
Search engine optimization is a methodology of strategies,
techniques and tactics used to increase the amount of visit...
Inbound Marketing
Inbound marketing is the promotion of a company or other
organization through blogs, podcasts, video, eB...
SEO and Inbound Marketing is not same…
As an SEO, your job is to acquire the most targeted
traffic back to the website.
As an Inbound guy, your job is to acquire the most
targeted traffic back to the website and later nurture
that traffic and...
SEO Cycle:
Inbound Marketing Process:
SEO and Inbound Marketing Aren’t same but SEO is
the important pillar of Inbound Marketing:
Myths about SEO & Inbound Marketing
Content Creation:
We write blog posts in SEO. And Inbound
Marketing is heavily influenced by content
creation… so its same...
NO!
Blog posts in SEO are mainly used to target long-tail
keywords as its easy to rank well in search engines and gain
low but...
Social Media:
Social media indirectly affect SEO positively and
Inbound Marketing is incomplete without social
media… so i...
First, Social Media do not have a direct impact on SEO. There
is a study that says that high social share of content
corre...
Inbound Marketing is not the alternative name
to SEO…. Instead, SEO contributes to Inbound.
Sure it is…
Trend on the word ‘SEO’ over the past 12 months.
SEO attracts the most targeted traffic back to
the website.
…but once the visitor is on the website, It’s Inbound
Marketing methodology that comes into play and
convert visitor’s int...
WHY CHOOSE INBOUND MARKETING
over SEO?
Creating Customer Persona
Answering the Question
Being with potential customer throughout the
decision making process
continuous education
Building Relationships
Inbound Marketing and SEO, both are
important, but saying that it’s the same thing
is NOT True.
Understand your business needs and choose a
solution wisely.
Thank you!
How Inbound is different from SEO by Moosa Hemani
How Inbound is different from SEO by Moosa Hemani
How Inbound is different from SEO by Moosa Hemani
How Inbound is different from SEO by Moosa Hemani
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How Inbound is different from SEO by Moosa Hemani

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Moosa Hemani
Twitter addict, Blogger and a dad of a two-year-old adorable daughter. Working as SEO Consultant under the banner of SEtalks.com. He is also a contributor to different search blogs like Moz.com, SEMRush.com, Search Engine Journal, Link Bird, Famous Bloggers and more.

About webinar
Many small businesses believe that SEO isn’t worth the investment when SEO isn’t the main problem but their products or services are so complex it takes time for the target audience to convert into paying customers.

The audience in most cases requires nurturing, and because they don’t have the nurturing program in place, they lose potential customers online. What they should really invest into is Inbound Marketing.

During the webinar we will discuss how Inbound Marketing is different from SEO and how to know if SEO is the right marketing model for your business or not.

Published in: Marketing
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How Inbound is different from SEO by Moosa Hemani

  1. 1. Inbound Marketing and How its Different from SEO
  2. 2. WHO AM I? I am an Inbound Marketing Consultant working in the industry for more than 7 Years. From the last four years, I use to own a blog that we recently converted into our official Inbound Marketing Agency’s website; it’s called SEtalks.com. I am also an active contributor on different digital marketing and small business blogs like: And more…
  3. 3. Inbound Marketing is just the fancy name to sell SEO services
  4. 4. NO! It’s not!
  5. 5. SEO Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
  6. 6. Inbound Marketing Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.
  7. 7. SEO and Inbound Marketing is not same…
  8. 8. As an SEO, your job is to acquire the most targeted traffic back to the website.
  9. 9. As an Inbound guy, your job is to acquire the most targeted traffic back to the website and later nurture that traffic and convert them into leads and conversions for the business.
  10. 10. SEO Cycle:
  11. 11. Inbound Marketing Process:
  12. 12. SEO and Inbound Marketing Aren’t same but SEO is the important pillar of Inbound Marketing:
  13. 13. Myths about SEO & Inbound Marketing
  14. 14. Content Creation: We write blog posts in SEO. And Inbound Marketing is heavily influenced by content creation… so its same right?
  15. 15. NO!
  16. 16. Blog posts in SEO are mainly used to target long-tail keywords as its easy to rank well in search engines and gain low but targeted traffic back to the website. In Inbound Marketing content creation process at every stage is different and the main reason of creating a content is to walk potential customer though the buyer’s journey.
  17. 17. Social Media: Social media indirectly affect SEO positively and Inbound Marketing is incomplete without social media… so its same right?
  18. 18. First, Social Media do not have a direct impact on SEO. There is a study that says that high social share of content correlate better rankings but that can be because of other reasons and not social media directly. In Inbound Marketing, Social Media works as a bridge between potential customers, fans and a brand. The idea is to resolve customer queries, problems and questions to build a positive brand image within the audience.
  19. 19. Inbound Marketing is not the alternative name to SEO…. Instead, SEO contributes to Inbound.
  20. 20. Sure it is… Trend on the word ‘SEO’ over the past 12 months.
  21. 21. SEO attracts the most targeted traffic back to the website.
  22. 22. …but once the visitor is on the website, It’s Inbound Marketing methodology that comes into play and convert visitor’s into leads, customers and later brand advocates.
  23. 23. WHY CHOOSE INBOUND MARKETING over SEO?
  24. 24. Creating Customer Persona
  25. 25. Answering the Question
  26. 26. Being with potential customer throughout the decision making process
  27. 27. continuous education
  28. 28. Building Relationships
  29. 29. Inbound Marketing and SEO, both are important, but saying that it’s the same thing is NOT True.
  30. 30. Understand your business needs and choose a solution wisely.
  31. 31. Thank you!

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