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Featured snippet optimisation by Andraž Štalec (inOrbit)

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Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. SEMrush webinar

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Featured snippet optimisation by Andraž Štalec (inOrbit)

  1. 1. WELCOME TO VOICE SEARCH ERA Andraž Štalec
  2. 2. GOOGLE ASSISTANT WILL SOON BE AVAILABLE ON 1 BILLION DEVICES https://9to5google.com/2019/01/07/google-assistant-1-billion-devices/
  3. 3. Voice Assistants are Exploding US Voice-Enabled Digital Assistant Users by generation, eMarketer, April 2017 0% 10% 20% 30% 40% 50% 60% 2016 2017 2018 2019 Millennials Gen X Baby boomers
  4. 4. SEARCH IS MOVING TOWARDS VOICE
  5. 5. GOOGLE SAYS THAT 20 % OF SEARCHES IN THE U.S. ON ANDROID DEVICES ARE DONE BY VOICE Google 2018
  6. 6. https://www.blog.google/perspectives/scott-huffman/five-insights-voice-technology/
  7. 7. Assistant queries are 40 times more likely to be action-oriented than Search VOICE IS ABOUT ACTION Google 2018
  8. 8. Most requests are not search related Google, 2018
  9. 9. Voice is driven by assistant devices and IoT VOICE SEARCH IS NOT REPLACING TYPED SEARCH
  10. 10. HOW ARE VOICE QUERIES DIFFERENT?
  11. 11. https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better
  12. 12. SO HOW DOES ONE OPTIMIZE FOR VOICE?
  13. 13. What, When, Who, Where, Why, How MOST OF VOICE QUERIES ARE INFORMATIONAL
  14. 14. Does, To, Much, What, How to THEY INCLUDE WORDS WE USUALLY OMMIT IN TYPED QUERIES
  15. 15. Optimize for questions
  16. 16. What are people searching for? answerthepublic.com
  17. 17. www.quora.com
  18. 18. Analyze your existing queries
  19. 19. 40 % OF ALL VOICE SEARCH ANSWERS CAME FROM A FEATURED SNIPPET https://backlinko.com/voice-search-seo-study
  20. 20. Questions, prepositions, and comparisons dominate featured snippet results https://www.semrush.com/blog/how-to-earn-google-featured-snippets-mobile-study/
  21. 21. Few technical guidelines https://backlinko.com/voice-search-seo-study SPEED The average voice search result page loads in 4.6 seconds HTTPS 70.4% of Google Home result pages are secured with HTTPS AUTHORITATIVE DOMAINS The mean Ahrefs Domain Rating of a Google Home result is 76.8.
  22. 22. Thank you 01 02 03 04 Email andraz@red-orbit.com Twitter @andrazstalec LinkedIn Andraz Stalec Web www.red-orbit.com
  23. 23. Also check Google’s Voice Search guidelines https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf

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