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Epic #SEOisAEO series: Semantic HTML5, IA and Accessibility - so many missed opportunities

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This presentation by Jason Barnard is an integral part of SEMrush webinar: https://www.semrush.com/webinars/

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Epic #SEOisAEO series: Semantic HTML5, IA and Accessibility - so many missed opportunities

  1. 1. 1#SEOisAEO webinar series Simon Cox @simoncox Kim Krause Berg @kim_cre8pc Jason Barnard @jasonmbarnard Jono Alderson @jonoalderson
  2. 2. 2Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility A Q Relevancy Understanding Credibility
  3. 3. 3Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Semantic HTML5: Not Fashionable !
  4. 4. 4Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
  5. 5. 5Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Semantic HTML5 Q1 Changing divs to semantic tags = Simple and effective Can You Explain The Example?
  6. 6. 6Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Tables, ol, ul, headings
  7. 7. 7Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Semantic HTML5 Q2 Tags that structure and give semantic meaning to content (data) Are we still missing opportunities here?
  8. 8. 8Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Information Architecture: Fashionable (not always clear what it is, though)
  9. 9. 9Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility A Q Relevancy Understanding Credibility
  10. 10. 10Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Using digital design to create semantic structures that will help people engage with your message.
  11. 11. 11Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility IA Q3 IA is all about engagement AEO is increasingly about engagement A Very Happy Marriage?
  12. 12. 12Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Categorization and classification. Maintaining consistent, effective taxonomies and ontologies
  13. 13. 13Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility IA Q4 The vocabulary makes me think of Knowledge Graphs How Close is that Association?
  14. 14. 14Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Accessibility: Anti-Fashion Fashionable!
  15. 15. 15Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility A Q Relevancy Understanding Delivery
  16. 16. 16Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Accessibility for in an Answer Engine world: For whom? In what Environments? 1. Visual 2. Voice Assistants 3. Partially / non sighted 4. Physical disability 5. Older generation (sight + difficulty with coordination / hand, arm and finger dexterity) 6. … others?
  17. 17. 17Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Accessibility Q5 Accessibility in an Answer Engine world: For whom? In what Environments?
  18. 18. 18Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Accessibility Q6 What tactics can marketers implement take to serve the needs and situations you just mentioned ?
  19. 19. 19Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility 1. Knowledge Graph first, then best of top 10 results 2. “Answer” algo on top of search algo 3. Ultimate Source of Truth 4. User signals crucial signal 5. Schema is the foundation (but alone is not enough) 6. .... Position0 Profile - #SEOisAEO
  20. 20. 20Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility HTML5 & Position0 Any points to add to our ongoing profile?
  21. 21. 21Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Information Architecture & Position0 Any points to add to our ongoing profile?
  22. 22. 22Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility Accessibility & Position0 Any points to add to our ongoing profile?
  23. 23. 23#SEOisAEO webinar series Simon Cox @simoncox Jono Alderson @jonoalderson Kim Krause Berg @kim_cre8pc Jason Barnard @jasonmbarnard Semantic HTML5, Information Architecture and Accessibility - so many missed opportunities
  24. 24. 24#SEOisAEO webinar series Martha Van Berkel @marthavanberkel Aaron Bradley @aaranged Arnout Hellemans @hellemans Jason Barnard @jasonmbarnard Epic #SEOiSAEO webinar series, episode 6: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web

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