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Ecommerce seo content domination by Kevin Jones

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This presentation is an integral part of SEMrush Ecommerce Online MeetUP 2018
https://www.semrush.com/webinars/

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Ecommerce seo content domination by Kevin Jones

  1. 1. Ecommerce SEO Content Domination By Kevin Jones
  2. 2. Using Blog Content to Drive Ecommerce Sales • Drive additional targeted organic traffic • Push customers to product pages to drive sales • Link acquisition
  3. 3. “Best/Top” Targeted Content
  4. 4. Capture informational intent that you can’t capture w/ product pages Best/Top Targeted Content
  5. 5.
  6. 6. Content Creation Tips
  7. 7. Things To Remember When Creating Content • Do quality keyword research • Longform content usually wins • Keep the snippet in mind • Semantic search is important • Optimize for SERP CTR • Link building is needed
  8. 8. Quality Keyword Research • Use GSC for low hanging fruit opportunities • Reverse Engineer top-ranking content ○ SEMRush, Ahrefs
  9. 9. Optimize for SERP CTR • Include date/year • Entice the user • Stand out from the rest
  10. 10. Optimize for Semantic Search • Supporting keywords (not going to rank for) ○ Use tools like: ■ MarketMuse ■ LSI Graph • Semantic terms that you can rank for
  11. 11. Optimize for Supporting Keywords
  12. 12. Optimize for Semantic Search
  13. 13. Link Building Opportunities • People you already know ○ Partners, friends, etc. • Competitor analysis • Sites that rank for related terms
  14. 14. Another Content Tip
  15. 15. Create Video Content to Supplement Blog Content Consider supplementing with video content! • More time on site when embedded on page • Drive additional traffic via YouTube
  16. 16. Summary: How to Dominate
  17. 17. Summary • Target informational terms with the best content • Optimize for: ○ Supporting keywords ○ Semantic keywords • Build links ○ Start with the easy ones

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