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HOW$TO$PRICE$YOUR$
PRODUCTS$ONLINE!
by!
BURC%TANIR%
CEO$&$Co'Founder$
burc@prisync.com!
TODAY’S$
AGENDA$
15$Pricing$Ma;ers!$
25$Cost'based$Pricing$
35$Market$Oriented$Pricing$
45$Consumer$Oriented$Pricing!
55$C...
PRICING$
MATTERS!$
Most%important%factor%%
for%%60%of%online%shoppers.%%
!even%higher%in%emerging%markets%
More%than%%90%o...
COST5BASED$
PRICING$
MostJsimplis?c%approach%
!not%only%the%product%cost,%but%also%
the%overhead%web!shop%spending%
SeKng%...
EXTRA:!!
RETAIL$
SUGGESTED$
PRICES$
Brands/suppliers%may%want%to%
sustain%a%consistent%online%pricing.%
Special%supplier%d...
MARKET$
ORIENTED$
PRICING$
What%is%your%USP?!
!value%or%price%related?%
Where%do%you%stand%
alongside%your%compe?tors?%
!l...
EXTRA:!!
COMPETITOR$
PRICE$$
TRACKING$
IT’S%A%MUST!%
%2!of!online!prices!change!on!a!daily!basis.!
BeTer%get%automated.%
e...
CONSUMER$
ORIENTED$
PRICING$
Know%your%customers!%
!would%they%pay%premium,%
or%are%they%deal!hunters?%
Psychology%behind%...
EXTRA:!!
PSYCHOLOGY$
OR$PRICING$
Theory%#1%
Charm&Pricing&
19.9%vs.%20%
The%conversion%rate%varies%almost%%100!%
The%winne...
EXTRA:!!
PSYCHOLOGY$
OR$PRICING$
Theory%#2JA%
Ra-onal&Pricing&
Product:%Lenovo(S8(S898T(%
93.53%vs.%93%
if%the%product%pur...
EXTRA:!!
PSYCHOLOGY$
OR$PRICING$
Theory%#2JB%
Emo-onal&Pricing&
Product:%Emoji(Cushion(Pillow(%
13.47%vs.%13%
if%the%produ...
EXTRA:!!
PSYCHOLOGY$
OR$PRICING$
Theory%#3%
Smaller&fonts&
19.99%vs.%19.99%
Even%more%effec=ve%when%contrasted%vs.%
larger%...
EXTRA:!!
PSYCHOLOGY$
OR$PRICING$
Theory%#4%
Numbers&with&fewer&syllables&&
27.82%vs.%28.16%
7%syllables%vs.%5%syllables%
I...
CONCLUSION:!
PRICING$IS$A$
SERIOUS$$
SUBJECT!$
TURN%PRICING$INTO%A%%
MARKETING*WEAPON,%
AND%A%CONVERSION*BOOSTER*%
FOR%YOU...
THANKS$FOR$
LISTENING!$:)$
My$name$is,$
BURC$TANIR$
My$email$is,$
burc@prisync.com$
I$$$$$$$$E5COMMERCE!$
VISIT!PRISYNC.CO...
Bulletproof Pricing Strategies For Your Online Store by Burc Tanir(Prisync)
Bulletproof Pricing Strategies For Your Online Store by Burc Tanir(Prisync)
Bulletproof Pricing Strategies For Your Online Store by Burc Tanir(Prisync)
Bulletproof Pricing Strategies For Your Online Store by Burc Tanir(Prisync)
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Bulletproof Pricing Strategies For Your Online Store by Burc Tanir(Prisync)

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More than 60% of online shoppers consider the pricing as the major factor affecting their purchase decisions. Around 90% of online shopping takes place as a result of a certain price comparison, either through price comparison engines or independent comparison conducted by shoppers. In such a price-sensitive market, a solid understanding of pricing certainly matters!

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Bulletproof Pricing Strategies For Your Online Store by Burc Tanir(Prisync)

  1. 1. HOW$TO$PRICE$YOUR$ PRODUCTS$ONLINE! by! BURC%TANIR% CEO$&$Co'Founder$ burc@prisync.com!
  2. 2. TODAY’S$ AGENDA$ 15$Pricing$Ma;ers!$ 25$Cost'based$Pricing$ 35$Market$Oriented$Pricing$ 45$Consumer$Oriented$Pricing! 55$Conclusion$ 65!A!li%le!surprise!:)!
  3. 3. PRICING$ MATTERS!$ Most%important%factor%% for%%60%of%online%shoppers.%% !even%higher%in%emerging%markets% More%than%%90%of%shoppers%invest% ?me%to%find%the%best%deals%online.% !more%than%10%mins%on%average%per%purchase% Around%%20%of%website%traffic%come% from%Comparison%Shopping%Engines.% !way%higher%for%consumer%electronics%etc.%
  4. 4. COST5BASED$ PRICING$ MostJsimplis?c%approach% !not%only%the%product%cost,%but%also% the%overhead%web!shop%spending% SeKng%the%desired%profitJmargin% !depending%on%the%market%niche%% and%market%compe==on% You%can%be%undervaluing%yourself.% or% You%can%turn%out%to%be%uncompe??ve.%
  5. 5. EXTRA:!! RETAIL$ SUGGESTED$ PRICES$ Brands/suppliers%may%want%to% sustain%a%consistent%online%pricing.% Special%supplier%deals/rela?onship.% Being%closely%monitored.% (be+er!be!co(opera1ng.!
  6. 6. MARKET$ ORIENTED$ PRICING$ What%is%your%USP?! !value%or%price%related?% Where%do%you%stand% alongside%your%compe?tors?% !lower%or%raise$prices.% Penetra?on%pricing%
  7. 7. EXTRA:!! COMPETITOR$ PRICE$$ TRACKING$ IT’S%A%MUST!% %2!of!online!prices!change!on!a!daily!basis.! BeTer%get%automated.% email!alerts,!API!integra?ons!etc.! Solid%ROI!% sales!and!profit!boost!for!affordable!monthly!fees.!
  8. 8. CONSUMER$ ORIENTED$ PRICING$ Know%your%customers!% !would%they%pay%premium,% or%are%they%deal!hunters?% Psychology%behind%the% purchasing%decision% !if%pricing%is%a%science,%it’s%a%mix%% of%economics%&%psychology.% source:$nickkolenda.com$
  9. 9. EXTRA:!! PSYCHOLOGY$ OR$PRICING$ Theory%#1% Charm&Pricing& 19.9%vs.%20% The%conversion%rate%varies%almost%%100!% The%winner%is%easy%to%guess!%:)%
  10. 10. EXTRA:!! PSYCHOLOGY$ OR$PRICING$ Theory%#2JA% Ra-onal&Pricing& Product:%Lenovo(S8(S898T(% 93.53%vs.%93% if%the%product%purchase%decision%depends%on% a%ra=onale,$first$opHon$wins!%
  11. 11. EXTRA:!! PSYCHOLOGY$ OR$PRICING$ Theory%#2JB% Emo-onal&Pricing& Product:%Emoji(Cushion(Pillow(% 13.47%vs.%13% if%the%product%purchase%decision%depends%on% emo=ons,$second$opHon$wins!%
  12. 12. EXTRA:!! PSYCHOLOGY$ OR$PRICING$ Theory%#3% Smaller&fonts& 19.99%vs.%19.99% Even%more%effec=ve%when%contrasted%vs.% larger%font%reference%prices.%i.e.%from%29.99%etc.%
  13. 13. EXTRA:!! PSYCHOLOGY$ OR$PRICING$ Theory%#4% Numbers&with&fewer&syllables&& 27.82%vs.%28.16% 7%syllables%vs.%5%syllables% If%same%in%text%length,%phone=cally%longer%price% will%be%perceived%higher%in%magnitude.%
  14. 14. CONCLUSION:! PRICING$IS$A$ SERIOUS$$ SUBJECT!$ TURN%PRICING$INTO%A%% MARKETING*WEAPON,% AND%A%CONVERSION*BOOSTER*% FOR%YOUR%E!COMMERCE%BUSINESS!!
  15. 15. THANKS$FOR$ LISTENING!$:)$ My$name$is,$ BURC$TANIR$ My$email$is,$ burc@prisync.com$ I$$$$$$$$E5COMMERCE!$ VISIT!PRISYNC.COM!AND,! TRY!PRISYNC!FOR!FREE$FOR!14!DAYS!NOW!

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