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7 ways to outrank your online competitors by Irina Ivanitsa

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Presentation by Irina from online SEO Conference 6th of November "WebPromo SEOday"

Published in: Marketing
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7 ways to outrank your online competitors by Irina Ivanitsa

  1. 1. 7 ways to outrank your online competitors BDO Irina Ivanitsa
  2. 2. You vs. your main competitor. Why should you bother?
  3. 3. Competitors analysis 1. Proven keywords you haven’t thought of 2. Content ideas 3. Relevance analysis 4. Backlinks 5. Ads copies 6. Best-selling goods 7. Traffic source
  4. 4. First things first Identify your main competitors
  5. 5. USE competitive intelligence tools:
  6. 6. Competitors for a specific product:
  7. 7. You know who your competitors are.
  8. 8. Semantic Analysis ● Common keywords ● Unique keywords ● Urls keywords ● Keywords of urls performing the best
  9. 9. Compare your performance in Google side by side
  10. 10. Your competitors unique keywords=your new opportunities
  11. 11. Urls that drive the largest amount of traffic http://www.semrush.com/
  12. 12. Urls semantics
  13. 13. http://www.similarweb.com/ Where does traffic come from?
  14. 14. http://www.alexa.com/
  15. 15. Content
  16. 16. You get shares you win
  17. 17. Contagious content on Facebook and Twitter
  18. 18. searchmetrics.com
  19. 19. http://topsy.com/
  20. 20. Other tools for social search and analysis: ● http://www.social-searcher.com/ ● http://postific.com/ ● http://socialmention.com/
  21. 21. Relevance analysis
  22. 22. Some keywords might be missing
  23. 23. Collocations
  24. 24. Backlinks majestic.com
  25. 25. Backlinks source https://ahrefs.com/
  26. 26. Should you be interested in paid traffic analysis?
  27. 27. Your competitors best-selling goods http://www.spyfu.com/
  28. 28. Ads copies including certain words
  29. 29. Let’s get in touch! Irina Ivanitsa skype: support.serpstat email: info@serpstat.com Thanks for listening!

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