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Benetton Products
Kid
Adult
Underwear
Travel bags
Perfumes
Lifestyle
Eyewear

Benetton’s “Sourced Products” Areas
China
Hong Kong

Benetton’s “Sourced Products”
Areas
India
Bangalore

Benetton’s industrial operations are based on a "double
supply chain", which balances efficiency and speed.
•Sequential
Supply Chain: a better calibrated and more
efficient system, based on a logical sequence of
activities for minimizing costs and optimizing efficiency.
•Integrated
Planning System, a more rapid system with
better response capabilities, optimizing in parallel, the
activities of R&D, product design, production and sales.

Efficiency Sequential Supply Chain

Speed Integrity Planning System

Benetton Operation Business Model

Benetton TV
The Benetton TV project is a new portal for Benetton
partners (agents, clients, stores, and buyers), providing
controlled access with all the necessary security
assurances.
The system makes it possible to provide information to the
entire Benetton commercial network in real time, updating
everyone on initiatives (new collections, redistribution,
display methods, distance learning for employees, and so
on), and receiving orders via web.

Benetton TV

Benetton Advertisement
“Beauty in Diversity”

Benetton Advertisement
“Black Woman Breastfeeding White Baby”

Benetton Advertisement
“Bosnian Soldier”

Benetton Advertisement
“Angel and Devil”

Benetton Lifestyle’s Advertisement

Benetton’s Lifestyle Advertisement

Problems and Solutions
•Is
it really build “brand awareness”?
To stay away from the political and
social arena, and focus on their
products in their ads.
•