Benetton’s industrial operations are based on a "double
supply chain", which balances efficiency and speed.
Supply Chain: a better calibrated and more
efficient system, based on a logical sequence of
activities for minimizing costs and optimizing efficiency.
Planning System, a more rapid system with
better response capabilities, optimizing in parallel, the
activities of R&D, product design, production and sales.
The Benetton TV project is a new portal for Benetton
partners (agents, clients, stores, and buyers), providing
controlled access with all the necessary security
The system makes it possible to provide information to the
entire Benetton commercial network in real time, updating
everyone on initiatives (new collections, redistribution,
display methods, distance learning for employees, and so
on), and receiving orders via web.