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Publicité in-game - Les fondamentaux

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Les fondamentaux de la publicité in-game. Comment utiliser le jeu vidéo comme média.

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Publicité in-game - Les fondamentaux

  1. 1. LA PUBLICITE IN-GAME 100% primetime émotionnel Avril 2009
  2. 2. Qui sont les gamers? Le stéréotype… La réalité! Source: TNS Sofres 2006 / AFJV . 53% des foyers français comptent au moins un gamer 49% des joueurs ont entre 15 et 34 ans 25% ont plus de 35 ans 57% privilégient la vie sociale et familiale
  3. 3. Facteurs-clé de succès
  4. 4. Efficacité et mesurabilité: les critères
  5. 5. Publicité in-game: scores d’agrément et verbatims Pourcentage d’opinions (positives & negatives) ‏ “ J’apprécie plus le produit.” “ L’entreprise/ le produit est à la pointe .” “ Les pubs attirent mon attention.” “ Cela rend le jeu plus réaliste.” “ Les produits proposés sont pertinents .” Source: Nielsen BASES in-game ad effectiveness study, Mai 2008. Les consommateurs considèrent qu’une marque présente dans un jeu vidéo fait preuve d’innovation! Efficacité de la publicité in-game
  6. 6. Le réseau IGA Worldwide Racing Vertical Race Driver Grid Need For Speed Undercover Race 07 Test Drive Unlimited Trackmania Nations Colin McRae Dirt Race WTCC Trackmania Nations Forever Fuel Guitar Hero World Tour The Sims 3 PKR Poker Grand Billiards 8 Ball Club Lifestyle/Entertainment Vertical Pool Sharks Action Vertical Battlefield 2142 CounterStrike 1.6 CounterStrike: Condition Zero Quake Live Sports Vertical Football Manager 09 Football Manager Live Football Superstars Madden NFL 09 NBA Live 09 Tiger Woods PGA Tour 09 Skate 2 NHL 09 MLB The Show 09 Fight Night Round 4
  7. 7. Pour plus d’informations…Contact: <ul><li>Antoine DUBUQUOY </li></ul><ul><li>New Business Director – France </li></ul><ul><li>IGA Worldwide </li></ul><ul><li>Tél: +33 6 88 37 26 12 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Site: www.igaworldwide.com </li></ul>

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