BRANDSTORM: LA ROCHE-
Group 11 2eBA1
Franco La Monica
De Man Antoine
Mission: A better life for sensitive
ACTIVE COSMETICS MARKET
+4,4% of the mondial
Progression since 2013:
+5,0% in the world
+3,0% in Western Europe
60% of the mondial market
of active cosmetics
COMPETITORS AND BUSINESS
+ 14,5% of turnover in 2014
3 times faster than the european market
Girls between 15 and 25 years old
Most of teenagers have skin problems
74,1% did ever buy a La Roche-Posay product
96,3% of them spend less than 40€/month for
Carla is 18 years old.
She comes from a wealthy family.
She is a student.
She lives alone on an university campus.
She wants to look beautiful to find the love.
She uses a lot of make up bought by his mom to hide her skin
problems, but now she wants a real solution.
But she doesn’t go to the dermatologist because her studies give her
- 75% of people between 15 and 25 years old knew
the brand by their family
- 2453€ per month is average salary of active
-59% have at least one child
Our target will also be the moms because their will
buy the traetment for his daughter.
Facial skin products
Teenagers want to look beautiful,
so they will use the products of
OUR GOALS Create a relationship
with the brand
Boost the brand online
HOW TO TARGET OUR CLIENTS?
Advertising at schools, supermarkets and pharmacies
Creation of a digital community
Ambassador of the brand
Samples at school
Advertising boards in the supermarkets and ph
• Focus on beauty blogs
• 33, 8% of our target often visit beauty blogs
• Poeple who follow blogs trust their favorite bloggers.
Our purpose is to build public confidence but also use the fame
of youtubers and bloggers.
Partnership with bloggers and
SKIN GENIUS APP
Why will people download and use this product?
Why we are building
91,2 % have
How will this make people’s live easier or
Bought on the
How will this help us achieve our
USER STORY (SUPPRIMER)
One day Carla discovers the skin genius app.
She downloads it and take a selfie.
The app shows her the benefits she could have.
Clara buys the product with the app and follow the treatment
Weeks later, Clara has a perfect skin thanks.
Forum on the official website
AMBASSADOR OF THE BRAND
25 years old
Icon of beauty
Image of a good girl
Rate of the product
Presence of the
community thanks to
Leaderboards, MedRect and Splash present on
websites focused on women and medicine
1 month before summer holidays
49,3 % of the people look a bit the adverts on internet
37,7% of user click on the ad when this one interest
AMA, « SWOT ANALYSIS FOR LA ROCHE-POSAY », on http://amandeepgill-
consulted the 14th October of 2015 at 15:10.
INF, « INFOGRAPHIES », on http://www.loreal.fr/Media/Infographies?Type=2401,
consulted the 14th October of 2015 at 16:25.
LAR, « La Roche-Posay, une croissance qui ne se dément pas » on
pas, consulted the 13th October of 2015 at 22:00.
LARO, « La Roche-Posay », on http://www.loreal.com/brand/active-cosmetics-
division/la-roche-posay, consulted the 13th October of 2015 at 22:15.