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PERSONAL BRAND EXPLORATION
Anthony Williams
Project & Portfolio I: Week 1
August 7, 2022
Hello my name is Anthony , Im currently a Sports
Marketing and Media Major at Full Sail
University.Ever since I can remember I’ve
always had a love for sports of all kinds and my
peers would say that I'm chock full of ideas. This
combination of skills made it easier for me to
decide this career field was for me. My goals for
the future is to work my way up to a Marketing
Manager. My skills align well with this position
and this career field overall.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Marketing Manager
• Sports Agent
• Pro Scout
BRAND ARCHETYPE - I like to
make things fun and exciting.
Humor is a big part of who I am, I
feel it helps to make people feel
comfortable. Which is why the
Entertainer Archetype was the
perfect fit for me.
Sports related careers for the Sports and Media market
Picture Relevant
to Your Industry
Goes Here
Sports Marketing
TARGET AUDIENCE
Jon Bobrow
Outreach Plan:
• Research Jon’s background to establish a rapport.
• I will reach out to Jon Via Linked in so he can also see
and get a brief overview of my experience as well.
• I will follow up with Jon monthly about any opening that
may be available.
PROFILE
PICTURE
Recruiter at Barstool Sports
Jeffrey Pierre
Outreach Plan:
• Research Jefferys background and understand how he
began his career at Nike and why..
• I would reach out to jeffery on Twitter.
• If no response then I would reach out to Jeffery on
Linked in about a month later.
PROFILE
PICTURE Talent at Nike
Brooke Steinberg
Outreach Plan:
• I would research Brooke’s background via her indeed
profile.
• I would reach out to Brook Via indeed
• My followup time frame would be later in the week just
to keep the line of communication open and show my
interest, keep an eye out for any meetup or events.
PROFILE
PICTURE Recruiter at Excel Sports
Management
GOALS
Short Term: Graduation
• Working for a sports team or sport organization in
some capacity.
The idea is that I would have completed an
internship in school before graduating in 2023
Mid Term: (2025)
‣ The goal would be to have a managerial role of
some capacity in a reputable sports
organization.
‣ Wishing two years of working fir the company
this goal should be achieved.
Long Term: (2029)
• Achieve my goal of either being a marketing manager
or a Profession sports scout.
‣ After six years in the business I feel that I can
work my way through the ranks and achieve
this goal..
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Computer literacy Novice / Adept / Expert
Leadership Novice / Adept / Expert
Creativity Novice / Adept / Expert
Logical Reasoning
SOFT
HARD
Novice / Adept / Expert
Conflict Management Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Listening Novice / Adept / Expert

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Personal Bran Exploration Anthony Williams

  • 1. PERSONAL BRAND EXPLORATION Anthony Williams Project & Portfolio I: Week 1 August 7, 2022
  • 2. Hello my name is Anthony , Im currently a Sports Marketing and Media Major at Full Sail University.Ever since I can remember I’ve always had a love for sports of all kinds and my peers would say that I'm chock full of ideas. This combination of skills made it easier for me to decide this career field was for me. My goals for the future is to work my way up to a Marketing Manager. My skills align well with this position and this career field overall. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Marketing Manager • Sports Agent • Pro Scout BRAND ARCHETYPE - I like to make things fun and exciting. Humor is a big part of who I am, I feel it helps to make people feel comfortable. Which is why the Entertainer Archetype was the perfect fit for me. Sports related careers for the Sports and Media market Picture Relevant to Your Industry Goes Here
  • 4. Sports Marketing TARGET AUDIENCE Jon Bobrow Outreach Plan: • Research Jon’s background to establish a rapport. • I will reach out to Jon Via Linked in so he can also see and get a brief overview of my experience as well. • I will follow up with Jon monthly about any opening that may be available. PROFILE PICTURE Recruiter at Barstool Sports Jeffrey Pierre Outreach Plan: • Research Jefferys background and understand how he began his career at Nike and why.. • I would reach out to jeffery on Twitter. • If no response then I would reach out to Jeffery on Linked in about a month later. PROFILE PICTURE Talent at Nike Brooke Steinberg Outreach Plan: • I would research Brooke’s background via her indeed profile. • I would reach out to Brook Via indeed • My followup time frame would be later in the week just to keep the line of communication open and show my interest, keep an eye out for any meetup or events. PROFILE PICTURE Recruiter at Excel Sports Management
  • 5. GOALS Short Term: Graduation • Working for a sports team or sport organization in some capacity. The idea is that I would have completed an internship in school before graduating in 2023 Mid Term: (2025) ‣ The goal would be to have a managerial role of some capacity in a reputable sports organization. ‣ Wishing two years of working fir the company this goal should be achieved. Long Term: (2029) • Achieve my goal of either being a marketing manager or a Profession sports scout. ‣ After six years in the business I feel that I can work my way through the ranks and achieve this goal..
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media SOFT HARD Novice / Adept / Expert Computer literacy Novice / Adept / Expert Leadership Novice / Adept / Expert Creativity Novice / Adept / Expert Logical Reasoning SOFT HARD Novice / Adept / Expert Conflict Management Novice / Adept / Expert Adaptability Novice / Adept / Expert Listening Novice / Adept / Expert
  • 7. I help athletes and sports companies succeed in marketing themselves or their products by providing them with research backed knowledge and experience in the industry. PROMISE
  • 8. CREDENTIALS Work Experience: • Program Director • Program Manager Education: • Administrator license via the State of California • Sports Marketing and Media B.S., Full Sail University (2023) Awards: • Employee of the month • Director of the quarter Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Adam Harter Industry Experience: • Senior Vice President of Marketing - Media, Sports & Entertainment at PepsiCo Education: • University at Buffalo School of Law The University at Buffalo School of Management Leadership Experience: • Senior Vice President - Media, Sports & Entertainment • Vice President- Cultural connections Skills and Proficiencies: • Brand Management -John A Shumate • Marketing Strategy- Peggy Boeck Garrison • Marketing Management-Liam Fuller Anthony Williams Overall Online Presence: • 500+ connections no custom banner image , professionalism of headshot(Yes) how detailed is the profile(The profile is very detailed), published articles(No), active on other social media(No), is their LinkedIn URL customized(No) • Grade: Poor, Average, or Superior?, 99 out of 100 HEADSHOT HEADSHOT Industry Experience: • N/A Education: • Fullsail University Leadership Experience: • Program Director • Program Manager Skills and Proficiencies: • Social Media • Management • Leadership Overall Online Presence: • How many connections?, banner image customized? (No), professionalism of headshot?(Poor), how detailed is the profile?(Poorly Detailed), published articles?,(No) active on other social media?,(Yes) is their LinkedIn URL customized?(no) • Grade: Poor, Average, or Superior?, 0 out of 100
  • 10. COMPETITION Roselynd (Posey) Valis Noteworthy Experience: • Manager, Sports Marketing - NBCUniversal, Skycastle • Sales Marketing Planner - NBCUnivsersal National Sales, Regional Sports Networks Anthony Williams HEADSHOT HEADSHOT Industry Experience: • Manager, Sports Marketing at NBCUniversal Media, LLC Education: • University of Virginia Skills and Proficiencies: • Customer Service- Caroline Yacoe • Leadership-Andy Cooper • Organization- Caroline Yacoe Overall Online Presence: • How many connections(500+), banner image customized?(No), professionalism of headshot? (Professional), how detailed is the profile?(Very Detailed), published articles?(No), active on other social media?,(Yes) is their LinkedIn URL customized? (No) • Grade: Poor, Average, or Superior?, 99 out of 100 Industry Experience: • N/A Education: • Fullsail University Leadership Experience: • Program Director • Program Manager Skills and Proficiencies: • Social Media • Management • Leadership Overall Online Presence: • How many connections?, banner image customized? (No), professionalism of headshot?(Poor), how detailed is the profile?(Poorly Detailed), published articles?,(No) active on other social media?,(Yes) is their LinkedIn URL customized?(no) • Grade: Poor, Average, or Superior?, 0 out of 100
  • 11. BRAND POSITION For [Athletes ] who [Seek to improve their brand and need representation], I provide [HANDS ON AND RESEARCH BACKED MARKETING STRATEGIES ] because [HAVING SOMEONE WHOP KNOWS HOW THE INDUSTRY OPERATES AND HOW TO WORK WITHIN IT TO HELP CLIENTS BE SUCCESSFUL IS MY JOB..] SLAM DUNK MARKETING
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Grow your business with online Marketing ‣ Aug 9th 10am-12pm | Entrepreneur collaborative center • Power Team success ‣ September 15th | Tampa Florida • Branding Boot camp ‣ September 16th | Tampa Florida Digital Marketing • Primary Content:Social media post, instagram, twitter, facebook etc. bustling an online presence for my client. • Primary Tools: instagram, twitter, facebook etc. Three post weekly on each site or at least 2 post with one live chat possibly a Q&A. • Website: Partnering up with different business to help build my presence while also promoting theres. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I would like to have mentor who has 20 plus years in the sports industry who also has connections that will help benefit me as I try to grow my career. This partnership should be established around 2023 Formal Education • Sports Marketing and Media B.S., Full Sail University (2023) • Management Training completed (2019) Technical Skills • Social Media Skill 10 years experience • Computer literacy 10 plus years • Leadership 10 years Soft Skills • Adaptability 10 plus years • Listening 10 years • Conflict Management 5 years
  • 14. Anthony Williams Need help building up your brand or just getting your new products out there.I’m your guy, with a research backed approach and a personalized experience. “ Picture of You Goes Here
  • 15. REFERENCES https://lsuonline-static.s3.amazonaws.com/media/images/ 2020/01/27/sports-agent-feature_TTuz31O.jpg Adam Harter - senior vice president - media, sports ... - linkedin. (n.d.). Retrieved August 4, 2022, from https://www.linkedin.com/in/adam-harter-4899377 Roselynd (posey) valis - manager, sports marketing - linkedin. (n.d.). Retrieved August 4, 2022, from https://www.linkedin.com/in/roselynd-posey-valis-b46709126 Roselynd (posey) valis - manager, sports marketing - linkedin. (n.d.). Retrieved August 4, 2022, from https://www.linkedin.com/in/roselynd-posey-valis-b46709126 Jon Bobrow - Recruiter - Barstool Sports | linkedin. (n.d.). Retrieved August 4, 2022, from https://www.linkedin.com/in/jonbobrow Jeffrey Pierre-Louis - Diversity, equity and inclusion ... - linkedin. (n.d.). Retrieved August 4, 2022, from https://www.linkedin.com/in/jeffreypierrelouis (n.d.). photograph.