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Brighton SEO - Social Proof and Leveraging the Power of Consumers

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Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation.

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Brighton SEO - Social Proof and Leveraging the Power of Consumers

  1. 1. www.linkedin.com/company/psydro Social Proof and Leveraging the Power of Consumers Justin Clarke // Psydro // @psydrouk
  2. 2. What is Social Proof? @psydrouk #brightonseo
  3. 3. It is when human beings follow the actions of others to assume the right decision @psydrouk #brightonseo
  4. 4. This behaviour is also seen with animals @psydrouk #brightonseo
  5. 5. Muzafer Sherif social psychologist This Photo by Unknown Author is licensed under CC BY-NC-ND @psydrouk #brightonseo
  6. 6. He developed techniques for understanding social processes, particularly social norms and social conflict @psydrouk #brightonseo
  7. 7. In 1935 he conducted an experiment on conformity @psydrouk #brightonseo
  8. 8. He realised that people may be influenced by suggestion @psydrouk #brightonseo
  9. 9. The experiment was based on the autokinetic effect @psydrouk #brightonseo
  10. 10. Alexander von Humboldt Famous Explorer @psydrouk #brightonseo
  11. 11. @psydrouk #brightonseo
  12. 12. @psydrouk #brightonseo
  13. 13. 2 to 6 inches @psydrouk #brightonseo
  14. 14. 4 inches @psydrouk #brightonseo
  15. 15. Proof that participants changed their estimates to match the group @psydrouk #brightonseo
  16. 16. Asch Conformity Test @psydrouk #brightonseo
  17. 17. By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=37729516 @psydrouk #brightonseo
  18. 18. By Fred the Oyster, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=36619962 @psydrouk #brightonseo
  19. 19. Genuine participant would always answer last @psydrouk #brightonseo
  20. 20. When the actors selected an answer, which was clearly incorrect. The genuine participants followed suit 32% of the time. @psydrouk #brightonseo
  21. 21. Over 12 critical trials, 75% of participants conformed at least once and 25% never conformed. @psydrouk #brightonseo
  22. 22. When the participants were asked to answer with no group pressure less than 1% provided the incorrect answer. @psydrouk #brightonseo
  23. 23. R, & Smith, P. B (1996) recorded that group size was also a factor in that the larger the group the larger the conform rate % @psydrouk #brightonseo
  24. 24. As in the name the Asch Conformity Test, was designed to illustrate the impact of Conformity which is a type of Social Influence. @psydrouk #brightonseo
  25. 25. Normative Influence Wanted to be liked and accepted within the group @psydrouk #brightonseo
  26. 26. Informational Influence The groups choice is correct as they believe they have more accurate information. @psydrouk #brightonseo
  27. 27. @psydrouk #brightonseo
  28. 28. @psydrouk #brightonseo
  29. 29. @psydrouk #brightonseo
  30. 30. @psydrouk #brightonseo
  31. 31. You need to see the good, average and bad reviews to make an informed choice @psydrouk #brightonseo
  32. 32. Reviews need to be genuine and a correct representation of the facts @psydrouk #brightonseo
  33. 33. Reviews need to be seen from varied sources, not just one @psydrouk #brightonseo
  34. 34. The more people liking the product or service the more weight this will have @psydrouk #brightonseo
  35. 35. Some recent statistics… @psydrouk #brightonseo
  36. 36. @psydrouk #brightonseo
  37. 37. @psydrouk #brightonseo
  38. 38. @psydrouk #brightonseo
  39. 39. Psydro is a community of consumers who place reviews @psydrouk #brightonseo
  40. 40. Designed to be fun and encourage engagement with Gamification @psydrouk #brightonseo
  41. 41. Regular competitions are also run to generate engagement @psydrouk #brightonseo
  42. 42. £2000 Summer Giveaway @psydrouk #brightonseo
  43. 43. Voucher Giveaway @psydrouk #brightonseo
  44. 44. @psydrouk #brightonseo
  45. 45. @psydrouk #brightonseo
  46. 46. @psydrouk #brightonseo
  47. 47. @psydrouk #brightonseo
  48. 48. Review quality is important @psydrouk #brightonseo
  49. 49. Quality reviews create a better user experience for the consumer and merchant alike @psydrouk #brightonseo
  50. 50. Listing Logic @psydrouk #brightonseo
  51. 51. Rich Snippets @psydrouk #brightonseo
  52. 52. @psydrouk #brightonseo
  53. 53. @psydrouk #brightonseo
  54. 54. @psydrouk #brightonseo
  55. 55. @psydrouk #brightonseo
  56. 56. @psydrouk #brightonseo
  57. 57. @psydrouk #brightonseo
  58. 58. @psydrouk #brightonseo
  59. 59. @psydrouk #brightonseo
  60. 60. @psydrouk #brightonseo
  61. 61. @psydrouk #brightonseo
  62. 62. @psydrouk #brightonseo
  63. 63. @psydrouk #brightonseo
  64. 64. @psydrouk #brightonseo
  65. 65. @psydrouk #brightonseo
  66. 66. @psydrouk #brightonseo
  67. 67. @psydrouk #brightonseo
  68. 68. @psydrouk #brightonseo
  69. 69. @psydrouk #brightonseo
  70. 70. @psydrouk #brightonseo
  71. 71. @psydrouk #brightonseo
  72. 72. @psydrouk #brightonseo
  73. 73. @psydrouk #brightonseo
  74. 74. @psydrouk #brightonseo
  75. 75. @psydrouk #brightonseo
  76. 76. @psydrouk #brightonseo
  77. 77. @psydrouk #brightonseo
  78. 78. @psydrouk #brightonseo
  79. 79. @psydrouk #brightonseo
  80. 80. @psydrouk #brightonseo
  81. 81. Want a piece of the action? @psydrouk #brightonseo
  82. 82. @psydrouk #brightonseo
  83. 83. @psydrouk #brightonseo
  84. 84. business.psydro.com @psydrouk #brightonseo
  85. 85. @psydrouk #brightonseo

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