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www.linkedin.com/company/psydro
Social Proof and Leveraging the
Power of Consumers
Justin Clarke // Psydro //
@psydrouk
What is Social
Proof?
@psydrouk #brightonseo
It is when human beings
follow the actions of others to
assume the right decision
@psydrouk #brightonseo
This behaviour is also
seen with animals
@psydrouk #brightonseo
Muzafer Sherif
social psychologist
This Photo by Unknown Author is
licensed under CC BY-NC-ND
@psydrouk #brightonseo
He developed techniques for
understanding social
processes, particularly social
norms and social conflict
@psydrouk #brigh...
In 1935 he conducted an
experiment on conformity
@psydrouk #brightonseo
He realised that people may be
influenced by suggestion
@psydrouk #brightonseo
The experiment was based on
the autokinetic effect
@psydrouk #brightonseo
Alexander von
Humboldt
Famous Explorer
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
2 to 6 inches
@psydrouk #brightonseo
4 inches
@psydrouk #brightonseo
Proof that participants changed
their estimates to match the
group
@psydrouk #brightonseo
Asch Conformity Test
@psydrouk #brightonseo
By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=37729516
@psydrouk #brightonseo
By Fred the Oyster, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=36619962
@psydrouk #brightonseo
Genuine participant would
always answer last
@psydrouk #brightonseo
When the actors selected an
answer, which was clearly
incorrect. The genuine
participants followed suit 32%
of the time.
@...
Over 12 critical trials, 75% of
participants conformed at least
once and 25% never
conformed.
@psydrouk #brightonseo
When the participants were
asked to answer with no group
pressure less than 1% provided
the incorrect answer.
@psydrouk #b...
R, & Smith, P. B (1996)
recorded that group size was
also a factor in that the larger
the group the larger the
conform rat...
As in the name the Asch
Conformity Test, was designed
to illustrate the impact of
Conformity which is a type of
Social Inf...
Normative Influence
Wanted to be liked and
accepted within the group
@psydrouk #brightonseo
Informational Influence
The groups choice is correct as
they believe they have more
accurate information.
@psydrouk #brigh...
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
You need to see the good,
average and bad reviews to
make an informed choice
@psydrouk #brightonseo
Reviews need to be genuine
and a correct representation of
the facts
@psydrouk #brightonseo
Reviews need to be seen from
varied sources, not just one
@psydrouk #brightonseo
The more people liking the
product or service the more
weight this will have
@psydrouk #brightonseo
Some recent statistics…
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
Psydro is a
community of
consumers who
place reviews
@psydrouk #brightonseo
Designed to be fun
and encourage
engagement with
Gamification
@psydrouk #brightonseo
Regular
competitions
are also run
to generate
engagement
@psydrouk #brightonseo
£2000
Summer
Giveaway
@psydrouk #brightonseo
Voucher
Giveaway
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
Review quality
is important
@psydrouk #brightonseo
Quality reviews create a
better user experience for
the consumer and
merchant alike
@psydrouk #brightonseo
Listing
Logic
@psydrouk #brightonseo
Rich
Snippets
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
Want a piece of the
action?
@psydrouk #brightonseo
@psydrouk #brightonseo
@psydrouk #brightonseo
business.psydro.com
@psydrouk #brightonseo
@psydrouk #brightonseo
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Brighton SEO - Social Proof and Leveraging the Power of Consumers

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Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation.

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Brighton SEO - Social Proof and Leveraging the Power of Consumers

  1. 1. www.linkedin.com/company/psydro Social Proof and Leveraging the Power of Consumers Justin Clarke // Psydro // @psydrouk
  2. 2. What is Social Proof? @psydrouk #brightonseo
  3. 3. It is when human beings follow the actions of others to assume the right decision @psydrouk #brightonseo
  4. 4. This behaviour is also seen with animals @psydrouk #brightonseo
  5. 5. Muzafer Sherif social psychologist This Photo by Unknown Author is licensed under CC BY-NC-ND @psydrouk #brightonseo
  6. 6. He developed techniques for understanding social processes, particularly social norms and social conflict @psydrouk #brightonseo
  7. 7. In 1935 he conducted an experiment on conformity @psydrouk #brightonseo
  8. 8. He realised that people may be influenced by suggestion @psydrouk #brightonseo
  9. 9. The experiment was based on the autokinetic effect @psydrouk #brightonseo
  10. 10. Alexander von Humboldt Famous Explorer @psydrouk #brightonseo
  11. 11. @psydrouk #brightonseo
  12. 12. @psydrouk #brightonseo
  13. 13. 2 to 6 inches @psydrouk #brightonseo
  14. 14. 4 inches @psydrouk #brightonseo
  15. 15. Proof that participants changed their estimates to match the group @psydrouk #brightonseo
  16. 16. Asch Conformity Test @psydrouk #brightonseo
  17. 17. By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=37729516 @psydrouk #brightonseo
  18. 18. By Fred the Oyster, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=36619962 @psydrouk #brightonseo
  19. 19. Genuine participant would always answer last @psydrouk #brightonseo
  20. 20. When the actors selected an answer, which was clearly incorrect. The genuine participants followed suit 32% of the time. @psydrouk #brightonseo
  21. 21. Over 12 critical trials, 75% of participants conformed at least once and 25% never conformed. @psydrouk #brightonseo
  22. 22. When the participants were asked to answer with no group pressure less than 1% provided the incorrect answer. @psydrouk #brightonseo
  23. 23. R, & Smith, P. B (1996) recorded that group size was also a factor in that the larger the group the larger the conform rate % @psydrouk #brightonseo
  24. 24. As in the name the Asch Conformity Test, was designed to illustrate the impact of Conformity which is a type of Social Influence. @psydrouk #brightonseo
  25. 25. Normative Influence Wanted to be liked and accepted within the group @psydrouk #brightonseo
  26. 26. Informational Influence The groups choice is correct as they believe they have more accurate information. @psydrouk #brightonseo
  27. 27. @psydrouk #brightonseo
  28. 28. @psydrouk #brightonseo
  29. 29. @psydrouk #brightonseo
  30. 30. @psydrouk #brightonseo
  31. 31. You need to see the good, average and bad reviews to make an informed choice @psydrouk #brightonseo
  32. 32. Reviews need to be genuine and a correct representation of the facts @psydrouk #brightonseo
  33. 33. Reviews need to be seen from varied sources, not just one @psydrouk #brightonseo
  34. 34. The more people liking the product or service the more weight this will have @psydrouk #brightonseo
  35. 35. Some recent statistics… @psydrouk #brightonseo
  36. 36. @psydrouk #brightonseo
  37. 37. @psydrouk #brightonseo
  38. 38. @psydrouk #brightonseo
  39. 39. Psydro is a community of consumers who place reviews @psydrouk #brightonseo
  40. 40. Designed to be fun and encourage engagement with Gamification @psydrouk #brightonseo
  41. 41. Regular competitions are also run to generate engagement @psydrouk #brightonseo
  42. 42. £2000 Summer Giveaway @psydrouk #brightonseo
  43. 43. Voucher Giveaway @psydrouk #brightonseo
  44. 44. @psydrouk #brightonseo
  45. 45. @psydrouk #brightonseo
  46. 46. @psydrouk #brightonseo
  47. 47. @psydrouk #brightonseo
  48. 48. Review quality is important @psydrouk #brightonseo
  49. 49. Quality reviews create a better user experience for the consumer and merchant alike @psydrouk #brightonseo
  50. 50. Listing Logic @psydrouk #brightonseo
  51. 51. Rich Snippets @psydrouk #brightonseo
  52. 52. @psydrouk #brightonseo
  53. 53. @psydrouk #brightonseo
  54. 54. @psydrouk #brightonseo
  55. 55. @psydrouk #brightonseo
  56. 56. @psydrouk #brightonseo
  57. 57. @psydrouk #brightonseo
  58. 58. @psydrouk #brightonseo
  59. 59. @psydrouk #brightonseo
  60. 60. @psydrouk #brightonseo
  61. 61. @psydrouk #brightonseo
  62. 62. @psydrouk #brightonseo
  63. 63. @psydrouk #brightonseo
  64. 64. @psydrouk #brightonseo
  65. 65. @psydrouk #brightonseo
  66. 66. @psydrouk #brightonseo
  67. 67. @psydrouk #brightonseo
  68. 68. @psydrouk #brightonseo
  69. 69. @psydrouk #brightonseo
  70. 70. @psydrouk #brightonseo
  71. 71. @psydrouk #brightonseo
  72. 72. @psydrouk #brightonseo
  73. 73. @psydrouk #brightonseo
  74. 74. @psydrouk #brightonseo
  75. 75. @psydrouk #brightonseo
  76. 76. @psydrouk #brightonseo
  77. 77. @psydrouk #brightonseo
  78. 78. @psydrouk #brightonseo
  79. 79. @psydrouk #brightonseo
  80. 80. @psydrouk #brightonseo
  81. 81. Want a piece of the action? @psydrouk #brightonseo
  82. 82. @psydrouk #brightonseo
  83. 83. @psydrouk #brightonseo
  84. 84. business.psydro.com @psydrouk #brightonseo
  85. 85. @psydrouk #brightonseo
  • aymenloukil

    Apr. 18, 2019
  • CoraliePilt

    Apr. 16, 2019
  • ChrisDrury6

    Apr. 13, 2019

Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation.

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