SEF for students 2012. Product Management vs. Project Management

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Рассказал студентам о IT-менеджерах, про специфику работы product manager и предпринимательстве.

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SEF for students 2012. Product Management vs. Project Management

  1. 1. IT менеджеры, продуктовые и не очень Anthony MarchenkoSaturday, December 1, 12
  2. 2. карьера менеджераSaturday, December 1, 12
  3. 3. карьера менеджераSaturday, December 1, 12
  4. 4. с точки зрения социологии...Saturday, December 1, 12
  5. 5. Type of IT-managers: Office Manager Social Media Manager HR-Manager Cleaning Manager etc.Saturday, December 1, 12
  6. 6. Project Managers vs. Product ManagerSaturday, December 1, 12
  7. 7. Project Manager Developing the project plan Managing the project team Managing the project risk Managing the project schedule Managing the project budget Managing the project conflictsSaturday, December 1, 12
  8. 8. Product Manager Product Life Cycle considerations • Product differentiation • Product naming and branding • Product positioning and outbound messaging • Promoting the product externally with press, customers and partners • Conducting customer feedback and enabling (pre-production, beta software) • Launching new products to market • Monitoring the competition • Identifying new product candidates • Gathering the voice of customers • Defining product requirements • Determining business-case and feasibility • Scoping and defining new products at high level • Evangelizing new products within the company • Building product roadmaps, particularly technology roadmaps • Developing all products on schedule, working to a critical pathSaturday, December 1, 12
  9. 9. Product Manager 1. CEO of product 2. Customers / Markets / Trends / Revenue 3. Creativity 4. What Project Manager • COO of project • Employees / Resources / Scope / Time / Cost • How Sri Shivananda, eBaySaturday, December 1, 12
  10. 10. Project managers own "How" and "When". Product managers own "What" and "Why". Ian McAllister, AmazonSaturday, December 1, 12
  11. 11. Saturday, December 1, 12
  12. 12. Навыки менеджера Стратегическое мышление, лидерство, смелость, готовность идти на риск, ясность целей, инновационность и креативность, системное мышление и планирование, способность слушать и воспринимать чужую точку зрения, содействие команде, ее развитие и продвижение, настойчивость, производительность, мотивация, открытость, эффективность, умение разрешать конфликты, этика, надежность, чувство юмора…Saturday, December 1, 12
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  16. 16. Saturday, December 1, 12
  17. 17. company life-cycleSaturday, December 1, 12
  18. 18. Recommended books SCRUM и XP: Заметки с передовой. http:/ / scrum.org.ua/wp-content/uploads/2008/12/scrum_xp- from-the-trenches-rus-final.pdf SCRUM и Kanban: выживаем максимум http:// scrum.org.ua/wp-content/uploads/ ScrumAndKanbanRuFinal.pdf Жизненный цикл корпораций. Ацхак АдизесSaturday, December 1, 12
  19. 19. Questions & Answers AnthonyMarchenko@gmail.com Facebook: Anthony Marchenko skype/twitter/dev.by: anthonybySaturday, December 1, 12

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