Successfully reported this slideshow.

Rapid eCommerce Growth - Key Drivers to Achieving Triple Digit Growth

8

Share

Loading in …3
×
1 of 60
1 of 60

Rapid eCommerce Growth - Key Drivers to Achieving Triple Digit Growth

8

Share

Download to read offline

This talk at The Commerce Exchange - Yorkshire's digital commerce conference & meet up on 8th April 2015: www.thecommerceexchange.co.uk

My talk covered the current drivers of rapid eCommerce growth.
- 1st Generation eCommerce companies and marketplaces - Amazons, eBay Founded in the 90s, early 2000s (OVER-AMBITIOUS)
- 2nd Generation, Web 2.0s founded post bubble burst (CAUTIOUS)
- 3rd Generation founded over the last 5 years 2010-2015 - the age of Pinterest, Instagram - the Visual web 3.0 (DISRUPTIVE)

What was covered:
- The business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies).
- Key best practice eCommerce growth tactics established e-tailers are adopting to drive double-digit growth.
- Fundamental eCommerce Growth metrics beyond Revenue and profit and measurement tools out there to track these metrics.
- Understanding the 3 core growth drivers: Product market fit, Scalable cost-efficient Customer acquisition and Retention.
- Why the U.S. is ahead of the UK & EU in the area of ecommerce technology innovation and key takeaways for the UK.

Frictionless Commerce:
I shall be digging into the need to reduce 'friction' in commerce from holistic standpoint.
Which will cover
- Findability: on search, social channels and app stores (being everywhere)
- Value proposition: video, image and text are no longer sufficient, retailers are offering a ‘try before you buy’ experience
- Brand engagement: especially with social and email
- The actual user experience: on not just mobile, tablet and desktops but also in pop-up stores, events and stores (multichannel)
- Personalisation
- Fulfilment: thinking beyond next day: click and collect, same day delivery, clarity on shipping
- Returns: hassle free

Each point will be backed up by examples of retail businesses (of varied sizes) that are delivering the best frictionless experience to their customers.

This talk at The Commerce Exchange - Yorkshire's digital commerce conference & meet up on 8th April 2015: www.thecommerceexchange.co.uk

My talk covered the current drivers of rapid eCommerce growth.
- 1st Generation eCommerce companies and marketplaces - Amazons, eBay Founded in the 90s, early 2000s (OVER-AMBITIOUS)
- 2nd Generation, Web 2.0s founded post bubble burst (CAUTIOUS)
- 3rd Generation founded over the last 5 years 2010-2015 - the age of Pinterest, Instagram - the Visual web 3.0 (DISRUPTIVE)

What was covered:
- The business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies).
- Key best practice eCommerce growth tactics established e-tailers are adopting to drive double-digit growth.
- Fundamental eCommerce Growth metrics beyond Revenue and profit and measurement tools out there to track these metrics.
- Understanding the 3 core growth drivers: Product market fit, Scalable cost-efficient Customer acquisition and Retention.
- Why the U.S. is ahead of the UK & EU in the area of ecommerce technology innovation and key takeaways for the UK.

Frictionless Commerce:
I shall be digging into the need to reduce 'friction' in commerce from holistic standpoint.
Which will cover
- Findability: on search, social channels and app stores (being everywhere)
- Value proposition: video, image and text are no longer sufficient, retailers are offering a ‘try before you buy’ experience
- Brand engagement: especially with social and email
- The actual user experience: on not just mobile, tablet and desktops but also in pop-up stores, events and stores (multichannel)
- Personalisation
- Fulfilment: thinking beyond next day: click and collect, same day delivery, clarity on shipping
- Returns: hassle free

Each point will be backed up by examples of retail businesses (of varied sizes) that are delivering the best frictionless experience to their customers.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

×