Brussels – Springboard for Europe
Invest in Brussels
BELGIUM

At the boarder of 3 main European cultures

• 10,8 million inhabitants
• Official languages:
French, Dutch, Germa...
BELGIUM

Federal state made of 3 Regions

Main competences
of Belgian Regions:
• Economic policy
& Foreign Trade
• Region ...
BRUSSELS
As a region

Brussels-capital region:
• 19 municipalities
• 162 km²
• 1,1 million inhabitants
• 30% foreigners

C...
7 MAIN ADVANTAGES

Springboard for a Pan-European development
Global gateway to key
markets/ Ideal test market
Accessibili...
GLOBAL GATEWAY TO KEY MARKETS
A perfect assessment market

• Gateway to European market (Port of Antwerp)
• Multi-cultural...
GLOBAL GATEWAY TO KEY MARKETS
Successful test in Belgium = successful test in Europe

H&M maintains a pilot store in Belgi...
ACCESSIBILITY FROM ALL EUROPE AND WW

Brussels - Connected to Europe

75 %

of the EU
Market (GDP)

40 %

of the
consumers...
ACCESSIBILITY FROM ALL EUROPE AND WW

European High Speed Trains

Air connections

•Paris – 1 hour 20
19 connections / day...
INTERNATIONAL DECISION CENTER

NATO/WEU

Worldwide Press
Center
(1200 journalists)

Diplomatic Heartland
(5300 diplomats)
...
INTERNATIONAL BUSINESS CAPITAL

Major multinationals have their
decision center in Brussels
• Approx. 1.300 foreign compan...
TALENT POOL AND INNOVATION CENTER
Human resources

Brussels workforce is highly multilingual
• Brussels is a bi-lingual ci...
TALENT POOL AND INNOVATION CENTER

University degree

Source: IMD World Competitiveness 2012 / 1-to-10 score

Copyright Br...
TALENT POOL AND INNOVATION CENTER
EU Innovation Performance
EU member states’ innovation performance

Source: EU Commissio...
COMPETITIVE REAL ESTATE
Cost-effective Office Market
Office (prime rent location)

Cushman & Wakefield, Office space acros...
ADVANTAGEOUS BUSINESS ENVIRONMENT
Cost-effective tax regime

1. Tax incentive to risk capital :
Notional Interest Deductio...
ADVANTAGEOUS BUSINESS ENVIRONMENT
Cost-effective tax regime

2. Fiscal Ruling

Principle

Consequences
Scope of
applicatio...
ADVANTAGEOUS BUSINESS ENVIRONMENT
Cost-effective tax regime

3. Foreign executive status
For the EMPLOYEE :

For the EMPLO...
ADVANTAGEOUS BUSINESS ENVIRONMENT
Cost-effective tax regime

3. Foreign executive status
Annual gross salary: EUR 75,000
T...
ADVANTAGEOUS BUSINESS ENVIRONMENT
No restrictions for foreigners

• open economy: Belgium features a liberal
business envi...
HIGH QUALITY OF LIFE

Brussels residential - High standards at competitive rates

Average rent in urban location (appartme...
HIGH QUALITY OF LIFE
An OPEN city for the expat

• 140.000 European
foreigners live in Brussels
• Life cost is cheaper tha...
BRUSSELS INVEST & EXPORT

Promotes, attracts and retains foreign direct investments in
Brussels

• Funded by the Brussels-...
OUR SERVICES

Contact point for the foreign investors in Brussels

We can bring support in the following areas:
• Tax and ...
TRY IT!

With the Brussels Business Welcome Package

Our offer to foreign investors
Opportunity to « test »
Opportunity to...
INVEST IN BRUSSELS TO SUPPORT YOU…
Before & after investment decision

• A portal for all the foreign investors in Brussel...
INVEST IN BRUSSELS
C/O Brussels Invest & Export

Avenue Louise, 500
1050 Brussels
+32 (0)2 800 40 63
www.investinbrussels....
We look forward to
welcoming you in

Brussels

TRY IT !
With the Brussels Business
Welcome Package
During 3 months:
Free o...
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Use Brussels as your springboard to the European market.

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Brussels is an ideal starting point for any business looking to expand in Europe.
If you are looking at your international business strategy and wondering what to do next, contact SME Strategy to see how your company would do by investing in Brussels.

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Use Brussels as your springboard to the European market.

  1. 1. Brussels – Springboard for Europe Invest in Brussels
  2. 2. BELGIUM At the boarder of 3 main European cultures • 10,8 million inhabitants • Official languages: French, Dutch, German • Independant since 1830 • Federal state since 1981 • Head of state: King Philippe I • Capital: Brussels Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 2
  3. 3. BELGIUM Federal state made of 3 Regions Main competences of Belgian Regions: • Economic policy & Foreign Trade • Region development & Town planning • Transport • Scientific research Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 3
  4. 4. BRUSSELS As a region Brussels-capital region: • 19 municipalities • 162 km² • 1,1 million inhabitants • 30% foreigners Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 4
  5. 5. 7 MAIN ADVANTAGES Springboard for a Pan-European development Global gateway to key markets/ Ideal test market Accessibility from all Europe & Worldwide International decision center International talent pool and innovation centre Competitive real estate Advantageous business environment High quality of life
  6. 6. GLOBAL GATEWAY TO KEY MARKETS A perfect assessment market • Gateway to European market (Port of Antwerp) • Multi-cultural population • European diversity challenge on a small scale Exportation 74% GDP Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels Importation 72% GDP 6
  7. 7. GLOBAL GATEWAY TO KEY MARKETS Successful test in Belgium = successful test in Europe H&M maintains a pilot store in Belgium in order to market-test all its newest clothing collections. The Coca-Cola compagny has tested over 1,000 products in Belgium, including the well-received Coca-Cola Light Sango cola and Fanta World Mango product in 2006. Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 7
  8. 8. ACCESSIBILITY FROM ALL EUROPE AND WW Brussels - Connected to Europe 75 % of the EU Market (GDP) 40 % of the consumers Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 8
  9. 9. ACCESSIBILITY FROM ALL EUROPE AND WW European High Speed Trains Air connections •Paris – 1 hour 20 19 connections / day •Located at 12 km from the Brussels city centre •London – 1 hour 55 16 connections / day •225 passenger connections, including 135 to Europe •Amsterdam – 1 hour 55 10 connections / day •41 « cargo only » destinations worldwide •Francfort – 3 hour 4 connections / day •Best European Airport (World Routes 2010) Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 9
  10. 10. INTERNATIONAL DECISION CENTER NATO/WEU Worldwide Press Center (1200 journalists) Diplomatic Heartland (5300 diplomats) EU Institutions NGO Community Industry/Corporate Centre (1500 federations) World’s 2nd most important conference centre (Union of International Associations, 2012) Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 10
  11. 11. INTERNATIONAL BUSINESS CAPITAL Major multinationals have their decision center in Brussels • Approx. 1.300 foreign companies have set-up European HQ or sales subsidiary in Brussels • Quoted as 6th business city in Europe, after London, Paris and Frankfurt, (Cushman & Wakefield Cities Monitor 2011) Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 11
  12. 12. TALENT POOL AND INNOVATION CENTER Human resources Brussels workforce is highly multilingual • Brussels is a bi-lingual city (french – dutch) • The presence of several international organisations attracts large panel of foreigners (30% of the population) • English proficiency Index: Brussels 6th on world basis (Education First, 2012) • 2nd European city in terms of number of languages spoken (European cities monitor, 2010) Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 12
  13. 13. TALENT POOL AND INNOVATION CENTER University degree Source: IMD World Competitiveness 2012 / 1-to-10 score Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 13
  14. 14. TALENT POOL AND INNOVATION CENTER EU Innovation Performance EU member states’ innovation performance Source: EU Commission, DG Enterprise, 2011 Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 14
  15. 15. COMPETITIVE REAL ESTATE Cost-effective Office Market Office (prime rent location) Cushman & Wakefield, Office space across the world 2012 Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 15
  16. 16. ADVANTAGEOUS BUSINESS ENVIRONMENT Cost-effective tax regime 1. Tax incentive to risk capital : Notional Interest Deduction Principle Consequences Companies are allowed to claim a notional interest deduction reflecting the economic cost of using capital, equal to LT risk free financing. Reduced effective tax rate Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 16
  17. 17. ADVANTAGEOUS BUSINESS ENVIRONMENT Cost-effective tax regime 2. Fiscal Ruling Principle Consequences Scope of applications The investor describes the facts, allowing the tax administration to determine, in advance, how the tax laws are to be applied on a case by case basis • Confidence to invest • Legally binding & accurate forecast Corporate tax, individuals tax, customs, VAT, etc. Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 17
  18. 18. ADVANTAGEOUS BUSINESS ENVIRONMENT Cost-effective tax regime 3. Foreign executive status For the EMPLOYEE : For the EMPLOYER : • Exclusion of days performed outside Belgium • • Tax free allowances (relating to extra costs resulting from the Belgian employment) Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels Reduction of employment cost for expat’s 18
  19. 19. ADVANTAGEOUS BUSINESS ENVIRONMENT Cost-effective tax regime 3. Foreign executive status Annual gross salary: EUR 75,000 Taxable: Tax free allowances: Annual gross: 75,000 Cost of living: 2,500 Social security: -9,800 Housing differential: 2,674 Tax free allow: -9,662 Tax equalisation: 4,488 Balance 55,538 40% travel: -22,215 Gross taxable: 9,662 33,323 Tax due: EUR 9,997 or approx. 13% of gross salary Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 19
  20. 20. ADVANTAGEOUS BUSINESS ENVIRONMENT No restrictions for foreigners • open economy: Belgium features a liberal business environment • Belgium is tops for attracting foreign graduates and professionals (Deloitte, Comparative Immigration Study 2011) • no permission needed to set up a company • 100% foreign ownership is possible • no limitation on repatriation of capital and benefits • approximate incorporation fee (for a SA/NV): 1500 € • easyness to set up a company Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 20
  21. 21. HIGH QUALITY OF LIFE Brussels residential - High standards at competitive rates Average rent in urban location (appartment 120m2) Source: The Global Property Guide, Rental Yields, 2012 Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 21
  22. 22. HIGH QUALITY OF LIFE An OPEN city for the expat • 140.000 European foreigners live in Brussels • Life cost is cheaper than in most of the other European capitals • Wide range of international schools, offering English and American programs • High quality health care system Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 22
  23. 23. BRUSSELS INVEST & EXPORT Promotes, attracts and retains foreign direct investments in Brussels • Funded by the Brussels-Capital Region • Created in 2003 • Team composed of 50 employees • High level network within Brussels Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 23
  24. 24. OUR SERVICES Contact point for the foreign investors in Brussels We can bring support in the following areas: • Tax and legal advices • Company registration • Build up local high level network • Prospection of an office or a site • Funding & public financial support • Guidance to public bodies • Recruitment & employment legislation • Sectoral expertise & market intelligence • Technological transnational partnerships Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 24
  25. 25. TRY IT! With the Brussels Business Welcome Package Our offer to foreign investors Opportunity to « test » Opportunity to « test » Brussels Brussels Easy access to Brussels Easy access to Brussels Invest & Export business Invest & Export business Experts and partners Experts and partners Evaluate the potential of Evaluate the potential of your your project in loco project in loco Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 25
  26. 26. INVEST IN BRUSSELS TO SUPPORT YOU… Before & after investment decision • A portal for all the foreign investors in Brussels www.investinbrussels.com • How to set-up and manage your company in Brussels: www.abe.irisnet.be • Government and European financial support www.ecosubsibru.be • All you need to know if you want to do tourism or organise a congress in Brussels www.visitbrussels.be • Find the ideal location in Brussels www.sdrb.irisnet.be • The Brussels Chamber of Commerce www.beci.be Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels 26
  27. 27. INVEST IN BRUSSELS C/O Brussels Invest & Export Avenue Louise, 500 1050 Brussels +32 (0)2 800 40 63 www.investinbrussels.com Copyright Brussels Invest & Export, Ministry of the Brussels-Capital Region, Belgium Invest in Brussels Anthony Taylor Canadian Consultant Anthony@smestrategy.net 27
  28. 28. We look forward to welcoming you in Brussels TRY IT ! With the Brussels Business Welcome Package During 3 months: Free of charge Office + Free of charge Support Assess all the assets of Brussels with real fact

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