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  1. 1. SEO BASICS Search Engine Optimization Suryadi Sulaksono – Web Developer Mt: surya_black6
  2. 2. SEO ? SEO is an acronym for "search engine optimization" or "search engine optimizer." . Search Engine Optimization (SEO) is about how to put your website in the page one Search Engine Result (SERP), but your ultimate consumer is User, not Search Engines.
  3. 3. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.
  4. 4. TOPIC “description” meta tags URL structure Heading tags Optimized images rel=”nofollow” for link
  5. 5. “description” meta tags - SEO BASICS A description meta tags give search engine a summary of what the page is. Description meta tags is very important because Search Engine (in here we talk Google) might use them as snippet for your page. If in a page hasn't given description meta tags, Google will automatically grab a random text on the page to use in the snippet.
  6. 6. “description” meta tags – BEST PRACTICES Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Use unique description for each page.
  7. 7. URL Structure – SEO BASICS Go Static The best URL is human Readable. Transform dynamics URL ( into more readable static version ( Keyword use is important (but overuse is dangerous) Include your keyword in URL if your page is targeting a specific term or phrase. Overuse will result in less usable URLs and can trip spam filters.
  8. 8. URL Structure – BEST PRACTICES Create a simple directory structure Provide one version of a URL to reach a document Use words in URLs
  9. 9. Heading Tags – SEO BASICS Heading tags are used to present structure on the page to users. Heading tags is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
  10. 10. Heading Tags – BEST PRACTICES Use headings sparingly across the page Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Imagine you're writing an outline Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately.
  11. 11. Optimized Images – SEO BASICS Image-related information can be provided for by using the "alt" attribute. Tag “alt” attribute allows you to provide alternative text for image if it cannot displayed for some reason ex. Image move permanent or image deleted.
  12. 12. Optimized Images – BEST PRACTICES Supply alt text when using images as links Supply an Image Sitemap file An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages Supply an image in Content Delivery Network (CDN), ex. Cloudflare.
  13. 13. rel=”nofollow” links – SEO BASICS Why must add attribute rel=”nofollow” link ?
  14. 14. rel=”nofollow” links – SEO BASICS Combat comment spam with “nofollow” Automaticlly add “nofollow” to outgoing links
  15. 15. Reference
  16. 16. Thank you …