Haig Barrett Overview Sustainovation Group


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Haig Barrett Company Presentation and Overview Sustainovation Group

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Haig Barrett Overview Sustainovation Group

  1. 1. Think. Innovate. Execute.
  2. 2. Haig Barrett: What We DoHaig Barrett:• Founded in 1999• 30 professionals• A leading mid-sized management consulting firm• Offices: New York, Los Angeles (HQ), London Core Services: Learning Strategic Thinking & Workflow Analysis Information Process & Field Sustainability Frameworks, Market Communications Entry, Green Communications
  3. 3. Our Industry FocusResource IndustriesEnergy, Mining, Oil & Gas,Chemicals, Utilities, CleanTechAutomotive & TransportationAutomotive, EV, HeavyEquipmentService IndustriesFinancial Services, Healthcare 3
  4. 4. Selection of Clients / Industry
  5. 5. What is YourSustainability Plan?
  6. 6. Create YourSustainability Advantage: •Sustainability Strategy & Organizational Transformation •Sustainovation TM •Growth Opportunities •Market Entry •Green Communications •Thought Leadership
  7. 7. Sustainovation Group Where Sustainability Meets Innovation
  8. 8. Sustainovation GroupCore Markets Critical Issues• Automotive Are your products as green as• Consumer Products they can be?• Clean Tech/Green• Utilities/Energy Are you maximizing your “ROS”:• Transportation Return on Sustainability?• Oil & Gas/Chemicals• Government Do your customers know how sustainable/green your brand• Renewables is?• Supply Chain
  9. 9. Sustainability Experience
  10. 10. Sustainovation Clients / Projects EV Business Start-up Strategy EV Infrastructure Market Entry Green Communications Prius Content Development & Dealer Communications Performance Improvement for Energy Efficiency Programs Market Entry for Solar Industry (PV, Solar Thermal, CSP) and Battery Manufacturer
  11. 11. Sustainovation Group: Product Offering Sustainovation Sustainability Green Specialty Services CommunicationsA) Framework & ProcessStage 1: • Market Entry • Sustainability and- Visioning • Business Agent CSR Reports- Backcasting • Tech Reports (e.g. Life • Green Branding- Platform Design Cycle Analysis, Carbon • Marketing Plans Footprint) • Public RelationsStage 2: • Cap & Trade Readiness- Process Development • Advertising • Benchmarking & • Events- Implementation Scorecards- Product Incubation • Social Media/Blogs • Green Design &B) Organizational Change Packagingfor Sustainability • Policy & Planning “Leading companies to innovate through sustainability thinking.”
  12. 12. Sustainovation™: 12 Ways to Innovate13 Proprietary Holistic Framework: 12. Compliance: 1. Supplier behavior: Reduce Mandatory and consumption / use renewables, voluntary, and metrics substitute raw materials, clean labor 11. Finance: Enabling 2. Manufacturing and operations: access for new populations Returns, recycle materials, reduce waste, reduce consumption/ use renewables 3. Workplace and Workforce: 10. Business model: Reduce energy use, recycle, Disposable product to enhance environment reuseable service Finance Operations 4. Product: Eco-packaging, 9. Customer experience: Delivery Offering eco-material and ingredient substitution, healthy material and ingredient substitution, Integrates sustainability with recyclability employee training, architecture, products, touch points 8. Brand: Affinity and identity 5. Product system: Interactive SMART, are powerful value attributes dispenser and product system replacement instead of disposable saves waste 6. Service: Service with re-use and recycling as core components of offering 7. Channel: Online direct, local exchange of goods, builds relationships Source: Haig Barrett Sustainovation Group Analysis, leveraging Monitor Group work
  13. 13. Checklist for Sustainability Where Are You? 14 Typical Corporate Advancement Supply & Product & New Remediation Operations Service Natural Compliance Business & Denial Cost Incremental Capitalism Model Reduction Innovation  Cleanups  Mandatory  Supplier  Labeling,  New ways to  Triple bottom mandates graphics and charge line  Denial  Voluntary- claims shift to  Operational  Product to  Sustainable proactive energy and  Packaging service markets emphasis waste material (Cap & Trade) substitution  Disruptive  CSR reporting reduction and reduction low end  Stakeholder and metrics  Workplace management  Product  Disruptive  Community energy, waste material new demand building reduction, substitution and NGO tele- outreach  Design for life commuting cycle  Product  Biomimicry, lifecycle SMART returns, products recycling  Leveraging Most Are Here global scale and assetsSource: HBR 9/09; “Why Sustainability Is Now the Key Driver of Innovation”, Haig Barrett Analysis
  14. 14. Sustainovation™ in Action Six-Step Strategy & Change Process15 to drive more Innovation for Sustainability 1. Establish Executive Intent 6. Tell Stories Phase 1 2. Define Platform and Execute Assessment & Values Visioning & Backcasting Sustainability Platform Identification & Prioritization Phase 2 Product Incubation Process Implementation 3. Surface 5. Build Pipeline Organizational Change and Opportunities Culture Transformation 4. Set Team, Resources & Processes
  15. 15. Driving the Electric Vehicle (EV)16 Agenda for Los Angeles County • Summary E-Mobility Committee Work – Mission – Blueprint outline – Stakeholder identification – Best Practices • E-Mobility Deployment Blueprint – Charging pilot programs – Funding and policy – EV Experience
  16. 16. LAEDC* E-Mobility Task Force17 Mission Statement • Develop comprehensive L.A. County Electric Vehicle (EV) Deployment Community Blueprint • Maximize Plug-in EV adoption rates, collect vital data, maximize infrastructure design and effectiveness • Position LA County to receive federal funding from Department of Energy OE Deployment Community Program • Foster and support LA County EV industry cluster to grow jobs and investment * Los Angeles Economic Development Corporation
  17. 17. Insights To Market EntryTraditional Criteria Innovative Segmentation Geography & channel for  Purchase behavior-based product acceptance segmentation Technical advantage  Identify & test innovative Feature and value business models comparison  Identify disruption in Leader vs. fast follower markets for risk and strategy opportunity Value vs. premium brand  Pilots & acquisitions provide decision insight into future growth opportunities
  18. 18. Market Entry Decision AnalysisPurchasing Behavior: What % of Purchasers and Influencers participate in which ways? Which Leverage Point has the most Impact?Adapted by HB Sustainovation Group from Monitor Group
  19. 19. Sustainovation Group: Expertise20  Team of certified Sustainability Consultants  The Natural Step  LEED  Developers of UCLA “Global Sustainability Certificate Courses”  Workshop Leadership:  University of Southern California  U. of Va. Darden School  Stanford University  EV/Hybrid/Alternative Energy  Utilities/Smart Grid  Writers: Time.com, online EV websites, blogs
  20. 20. Sustainovation Group Where Sustainability Meets Innovation
  21. 21. Sustainovation Group: Core Team Michael Boehm is Partner at Haig Barrett, Inc. and Director of their Sustainovation Group practice. He has over two decades of international business experience, including 6 years in high tech in Taiwan and China. He knows how to use sustainability frameworks to create growth opportunities, build business, and find new streams of profitability. As CTO at Carsdirect.com, his platform sold over $100m of vehicles in first year of operation. As CEO of Solar Energy Development International he developed solar concentrator technology in the 1990s. Educated at Northwestern University and Stanford Graduate School of Business he teaches sustainability in programs at Darden School of Business, UCLA and the University of Santa Clara. He is Chair of the Clean Tech / Sustainability Industry Group of the German-American Business Association (GABA SoCal) and Co-Chair of the e-Mobility Task Force for the Los Angeles Economic Development Corporation. Bob Chew is Marketing Solutions Leader and Partner at Haig Barrett’s Sustainovation Group. He brings 25 years of management and marketing experience to the practice, which focuses on the intersection between sustainability and innovation. He is a specialist in branding, green communications, and in corporate, consumer, technology, and business to business marketing. Bob has managed multi-million dollar marketing programs and has run programs and projects for some of the largest brand names in the world. In addition, he is a regular writer on sustainability, specifically alternative vehicles and renewable energy. With all clients, Bob and his team create marketing programs that focus on the critical messages that build brands and communicate messages effectively to target audiences. He uses a variety of creative approaches and delivers key messages through traditional, online, and social media. He was Executive Vice President and Board Member at two major public relations agencies, Burson-Marsteller and Grey Advertisings GCI public relations division. There he managed offices and client programs in New York, Asia, and California. He is a graduate of Ohio State University (BA English) and for the last eight years he has taught marketing, public relations, and writing at UCLA Extension. Anita S. Katzenbach, Senior Consultant at Haig Barrett, Inc. offers extensive experience in strategic planning, organizational change, and global sustainability & innovation. Her background includes more than 15 years of international experience with a strong industry focus on automotive, energy, and clean tech. She has held consulting and project leadership positions in various for-profit and non-profit organizations, including Global Fortune 500 companies. She teaches classes in the Global Sustainability Certificate programs at UCLA Extension and is a sustainability business advisor for the Small Business Development Center at Santa Monica College. Anita serves on the Board of the Institute of Management Consultants (IMC USA), the German American Business Association (GABA SoCal), and is also Co-Chair of GABA’s Clean Tech / Sustainability Industry Group. She earned her Master’s Degree in Industrial & Organizational Psychology from the RWTH Aachen Technical University in Germany. . .
  22. 22. Sustainovation Group Contact: Michael Boehm, Partner, Sustainovation Group Direct: (310) 618-4096 Email: michael.boehm@haigbarrett.com Bob Chew, Director, Sustainovation Group Direct: (310) 383-0528 Email: bob.chew@haigbarrett.comAnita S. Katzenbach, Senior Consultant, Sustainovation Group Direct: (310) 436-5944 Email: anita.katzenbach@haigbarrett.com Haig Barrett, Inc. General: (310) 556-9626 Website: www.haigbarrett.com & www.hbsustain.com Los Angeles Office: 1801 Century Park East, 24th Floor, Los Angeles, CA 90067 Los Angeles - New York - London