Important Findings:<br />Unintentional drug poisonings (over 90% of which involve prescription medications) are the leading cause of accidental death in the U.S. <br />At Otterbein, 32.1% of students used prescription pills not prescribed to them once a year. 4.3% said they took these drugs once a month while 4.9% said they took them once a week or more.<br />8.3% of those who participated in the Otterbein survey said they started using prescription drugs not prescribed to them in college while 11.9% said they started using them in high school.<br />
Important Findings Continued:<br />Students turn to alcohol or prescription drugs to relieve stress, improve mood or enhance performance.<br />Few evidence-based, targeted programs or interventions have been developed for college students known to be at high risk for substance abuse or to have a substance use disorder. Programs that do exist and the ones being developed largely focus on alcohol use.<br />
Otterbein College strives to provide an open environment and works creatively to make sure students feel secure and knowledgeable among the face of drugs.
In today’s society, the abuse of prescription drugs now exceeds the abuse of methamphetamine, cocaine, heroin, and ecstasy combined.
Many college age students are succumbing to prescription drugs to stay up late, keep up with the trends, or even to study.
Julie Saker and the other members of Student Conduct and Wellness along with the Nurses Association have researched and strategized opportunities to reach out to students that may be misinformed about the epidemic of prescription drugs.
The challenge is to develop a program or initiative that grabs hold of the attention of Otterbein’s students that allows them to make every effort to conduct a drug-free, successful college lifestyle that will lead to an accomplished future.</li></li></ul><li><ul><li>Goal:</li></ul>To create a preventative campaign against prescription drug abuse for freshman and sophomores on Otterbein’s campus<br />
Maintain a consistent anti-prescription drug abuse message on campus by holding at least two awareness events or extra-curricular informational sessions per semester.
Decrease the percentage of prescription drug abusers on campus from 32% to 22% by September, 2013.
Develop a structure for student affairs that will ensure the sustainability of this campaign for the years to come.</li></li></ul><li><ul><li>Audiences, Strategies, & Tactics:
Freshman and Sophomore Students:</li></ul>Audience:<br />Most likely to be influenced by campaign because college is a fresh start<br />At a typical starting point for the abuse of prescription drugs<br />Will be the future leaders of campus culture<br />Strategy:<br />Incorporate awareness programs into Freshman and sophomore learning experiences.<br />Tactics:<br />Work with FYE professors to develop PDA awareness programs<br />Develop activities for orientation sessions dealing with prescription drug abuse<br />Hold a PDA awareness week with mini events and activities throughout the week including a speaker<br />Create educational materials for First Friday Festival table including<br />Pill bottles<br />Pamphlets with testimonies and facts<br />Counseling information<br />Fliers with campaign information and dates for upcoming events<br />
Create information sessions for athletes about the dangers of Rx abuse at the beginning of each season.
Information sessions will be required for Otterbein athletes & will include facts, statistics, dangers and stories about prescription drug abuse.
Create educational materials to hand out during sporting events especially during big events like Homecoming</li></ul>Align with different teams (football, basketball) to create a specific game to bring awareness to the issue<br />Have information booth, t-shirts, pill bottles, etc.<br />Work with WOBN to set up music<br />Work with other campus organizations as sponsors (Otterbein360.com, PRSSA, OCF, etc) to get volunteers, the word out and donations<br />
Have it be a discussion during one of Otterbein's radio talk shows
Have Otterbein declare an entire week towards Prescription Drug Awareness -- have different events every day of the week, can have giveaways in the Campus Center during lunch and dinner, at the end of the week we could have Otterbein's radio station to play music and have trivia during dinner with prizes</li></li></ul><li><ul><li>Audiences, Strategies, & Tactics:
RA training, spring quarter/semester..</li></li></ul><li><ul><li>Audiences, Strategies, & Tactics:
Health and Nursing Professors and Students</li></ul>Audience:<br />Related to their majors <br />Educated on prescription drugs and their effects, make-up, uses<br />They can help educate us<br />Strategy:<br />Inform students in collaboration with Otterbein health and nursing classes<br />Tactics:<br />Incorporate prescription drug abuse information into health and nursing classes on campus. <br />Correspond with Health and Nursing professors to work out some kind of awareness message that can be done by a member of student affairs as a guest speaker or done by the professor in normal class time.<br />
Facebook statuses show up in Newsfeeds of followers, even students just browsing will at least catch a glimpse of the logo
Social media makes it easy to have announcements that can help get the word out for Otterbein University against the Abuse of RX Drugs</li></li></ul><li>Promotion Materials:<br /><ul><li>Brochures are easy to place in open spaces (tables, desks, bulletin boards, etc.) and contain a lot of information
This brochure contains a real-life story about prescription drug abuse