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Prescription Drug Abuse at Otterbein<br />Danielle Pauley<br />Rebecca Sheehan<br />Brooke Bogdan<br />Ansley Shaw<br />
Partners:<br /><ul><li>Student Health and Wellness
Student Nurses Association</li></li></ul><li><ul><li>Research:
Methods:</li></ul>Otterbein Survey<br />Secondary Research<br />
Important Findings:<br />Unintentional drug poisonings (over 90% of which involve prescription medications) are the leadin...
Important Findings Continued:<br />Students turn to alcohol or prescription drugs to relieve stress, improve mood or enhan...
<ul><li>Opportunity/Problem Statement:
Otterbein College strives to provide an open environment and works creatively to make sure students feel secure and knowle...
In today’s society, the abuse of prescription drugs now exceeds the abuse of methamphetamine, cocaine, heroin, and ecstasy...
Many college age students are succumbing to prescription drugs to stay up late, keep up with the trends, or even to study.
Julie Saker and the other members of Student Conduct and Wellness along with the Nurses Association have researched and st...
The challenge is to develop a program or initiative that grabs hold of the attention of Otterbein’s students that allows t...
<ul><li>Objectives:
Maintain a consistent anti-prescription drug abuse message on campus by holding at least two awareness events or extra-cur...
Decrease the percentage of prescription drug abusers on campus from 32% to 22% by September, 2013.
Develop a structure for student affairs that will ensure the sustainability of this campaign for the years to come.</li></...
Freshman and Sophomore Students:</li></ul>Audience:<br />Most likely to be influenced by campaign because college is a fre...
<ul><li>Audiences, Strategies, & Tactics:
Athletes
Audience:
Make up a large percentage of campus
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PDAA Campaign at Otterbein University

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PDAA Campaign at Otterbein University

  1. 1. Prescription Drug Abuse at Otterbein<br />Danielle Pauley<br />Rebecca Sheehan<br />Brooke Bogdan<br />Ansley Shaw<br />
  2. 2. Partners:<br /><ul><li>Student Health and Wellness
  3. 3. Student Nurses Association</li></li></ul><li><ul><li>Research:
  4. 4. Methods:</li></ul>Otterbein Survey<br />Secondary Research<br />
  5. 5. Important Findings:<br />Unintentional drug poisonings (over 90% of which involve prescription medications) are the leading cause of accidental death in the U.S. <br />At Otterbein, 32.1% of students used prescription pills not prescribed to them once a year. 4.3% said they took these drugs once a month while 4.9% said they took them once a week or more.<br />8.3% of those who participated in the Otterbein survey said they started using prescription drugs not prescribed to them in college while 11.9% said they started using them in high school.<br />
  6. 6. Important Findings Continued:<br />Students turn to alcohol or prescription drugs to relieve stress, improve mood or enhance performance.<br />Few evidence-based, targeted programs or interventions have been developed for college students known to be at high risk for substance abuse or to have a substance use disorder. Programs that do exist and the ones being developed largely focus on alcohol use.<br />
  7. 7. <ul><li>Opportunity/Problem Statement:
  8. 8. Otterbein College strives to provide an open environment and works creatively to make sure students feel secure and knowledgeable among the face of drugs.
  9. 9. In today’s society, the abuse of prescription drugs now exceeds the abuse of methamphetamine, cocaine, heroin, and ecstasy combined.
  10. 10. Many college age students are succumbing to prescription drugs to stay up late, keep up with the trends, or even to study.
  11. 11. Julie Saker and the other members of Student Conduct and Wellness along with the Nurses Association have researched and strategized opportunities to reach out to students that may be misinformed about the epidemic of prescription drugs.
  12. 12. The challenge is to develop a program or initiative that grabs hold of the attention of Otterbein’s students that allows them to make every effort to conduct a drug-free, successful college lifestyle that will lead to an accomplished future.</li></li></ul><li><ul><li>Goal:</li></ul>To create a preventative campaign against prescription drug abuse for freshman and sophomores on Otterbein’s campus<br />
  13. 13. <ul><li>Objectives:
  14. 14. Maintain a consistent anti-prescription drug abuse message on campus by holding at least two awareness events or extra-curricular informational sessions per semester.
  15. 15. Decrease the percentage of prescription drug abusers on campus from 32% to 22% by September, 2013.
  16. 16. Develop a structure for student affairs that will ensure the sustainability of this campaign for the years to come.</li></li></ul><li><ul><li>Audiences, Strategies, & Tactics:
  17. 17. Freshman and Sophomore Students:</li></ul>Audience:<br />Most likely to be influenced by campaign because college is a fresh start<br />At a typical starting point for the abuse of prescription drugs<br />Will be the future leaders of campus culture<br />Strategy:<br />Incorporate awareness programs into Freshman and sophomore learning experiences.<br />Tactics:<br />Work with FYE professors to develop PDA awareness programs<br />Develop activities for orientation sessions dealing with prescription drug abuse<br />Hold a PDA awareness week with mini events and activities throughout the week including a speaker<br />Create educational materials for First Friday Festival table including<br />Pill bottles<br />Pamphlets with testimonies and facts<br />Counseling information<br />Fliers with campaign information and dates for upcoming events<br />
  18. 18. <ul><li>Audiences, Strategies, & Tactics:
  19. 19. Athletes
  20. 20. Audience:
  21. 21. Make up a large percentage of campus
  22. 22. Likely to abuse prescription drugs to help with pain or stress
  23. 23. Work with Dick Reynolds and coaches to help educate the athletes
  24. 24. Strategy:
  25. 25. Inform athletes, students, parents and the Westerville community about the dangers of prescription drug abuse during Otterbein University sporting events
  26. 26. Tactics:
  27. 27. Create information sessions for athletes about the dangers of Rx abuse at the beginning of each season.
  28. 28. Information sessions will be required for Otterbein athletes & will include facts, statistics, dangers and stories about prescription drug abuse.
  29. 29. Create educational materials to hand out during sporting events especially during big events like Homecoming</li></ul>Align with different teams (football, basketball) to create a specific game to bring awareness to the issue<br />Have information booth, t-shirts, pill bottles, etc.<br />Work with WOBN to set up music<br />Work with other campus organizations as sponsors (Otterbein360.com, PRSSA, OCF, etc) to get volunteers, the word out and donations<br />
  30. 30. <ul><li>Audiences, Strategies, & Tactics:
  31. 31. Greek Life
  32. 32. Audience:
  33. 33. Greek Life has a __% on campus
  34. 34. Peer pressure within sororities and fraternities
  35. 35. Educate new members
  36. 36. Event participation/promotion
  37. 37. Strategy:
  38. 38. Inform organizations on campus such as fraternities and sororities
  39. 39. Tactics
  40. 40. Would be during recruitment/pledging.
  41. 41. Create a Greek life seminar that all pledges and actives are required to go to.
  42. 42. Develop a creative way to inform the pledges/actives during pledging season by incorporating informational pledging activities
  43. 43. Create a competition between Greek life and use incentives
  44. 44. Timing:
  45. 45. Sorority and fraternity recruitment, end of fall semester.</li></li></ul><li><ul><li>Audiences, Strategies, & Tactics:
  46. 46. On Campus Organizations
  47. 47. We will primarily use these audiences to help get the word out about the dangers of prescription drugs and the events that we put on.
  48. 48. These organizations will not only help us get the word out but they will also learn about the dangers of prescription drugs. These audiences will be very beneficial to our campaign.
  49. 49. These organizations include:
  50. 50. WOBN: Otterbein’s Radio Station
  51. 51. WOCC-TV: Otterbein’s Television Station
  52. 52. The Tan and Cardinal: Otterbein’s Campus Newspaper
  53. 53. Otterbein360: Otterbein’s Online News Outlet
  54. 54. Work with the Tan and Cardinal and have them run a story about the dangers/maybe a story that hits close to Otterbein
  55. 55. Work with radio station to get coverage of the event and invite them to work with the campaign and DJ during the event itself
  56. 56. Send press release to the T&C
  57. 57. Have it be a discussion during one of Otterbein's radio talk shows
  58. 58. Have Otterbein declare an entire week towards Prescription Drug Awareness -- have different events every day of the week, can have giveaways in the Campus Center during lunch and dinner, at the end of the week we could have Otterbein's radio station to play music and have trivia during dinner with prizes</li></li></ul><li><ul><li>Audiences, Strategies, & Tactics:
  59. 59. RAs
  60. 60. Audience:
  61. 61. Intervening audience
  62. 62. Live closely with on-campus students
  63. 63. Strategy:
  64. 64. Align with residence assistants to inform them of the dangers of Rx use.
  65. 65. Tactics
  66. 66. During RA training in the spring, educate the RA’s about prescription drug use.
  67. 67. Create informational materials that they can pass out to their residents
  68. 68. Develop a competition between halls/dorms and include an incentive if they win.
  69. 69. Timing:
  70. 70. RA training, spring quarter/semester..</li></li></ul><li><ul><li>Audiences, Strategies, & Tactics:
  71. 71. Health and Nursing Professors and Students</li></ul>Audience:<br />Related to their majors <br />Educated on prescription drugs and their effects, make-up, uses<br />They can help educate us<br />Strategy:<br />Inform students in collaboration with Otterbein health and nursing classes<br />Tactics:<br />Incorporate prescription drug abuse information into health and nursing classes on campus. <br />Correspond with Health and Nursing professors to work out some kind of awareness message that can be done by a member of student affairs as a guest speaker or done by the professor in normal class time.<br />
  72. 72. <ul><li>Media:
  73. 73. Media organizations on campus are readily available to help get the word out about important causes
  74. 74. They are easily accessible
  75. 75. They are student run, so they are very involved with what’s happening on campus
  76. 76. A lot of other outlets can come from them
  77. 77. WOBN is a great source for getting PSA’s or other campus announcements out. Anyone is allowed to be on the air when a supervisor is contacted.
  78. 78. Janice Windborne: Staff Advisor
  79. 79. The Tan and Cardinal is full of active students that are willing to help out others by placing ads, timelines and even stories can be placed about prescription drugs.
  80. 80. Hillary Warren: Staff Advisor
  81. 81. Otterbein360 is based through the internet so it’s always accessible-also linked in through Facebook and Twitter so announcements can go straight to followers.
  82. 82. WOCC-TV helps students visibly see a way to help and reach out against abuse of RX drugs.
  83. 83. Jeff Demas: Director of Television</li></li></ul><li>Social Media Options:<br /><ul><li>Outside of campus, there is always Facebook and Twitter
  84. 84. Almost every student on campus should be linked in online socially
  85. 85. Placing ads and words in with the list of media available on campus followed with a link to Facebook and Twitter pages
  86. 86. Helps students follow a timeline
  87. 87. Twitter is extremely consistent
  88. 88. Facebook statuses show up in Newsfeeds of followers, even students just browsing will at least catch a glimpse of the logo
  89. 89. Social media makes it easy to have announcements that can help get the word out for Otterbein University against the Abuse of RX Drugs</li></li></ul><li>Promotion Materials:<br /><ul><li>Brochures are easy to place in open spaces (tables, desks, bulletin boards, etc.) and contain a lot of information
  90. 90. This brochure contains a real-life story about prescription drug abuse
  91. 91. Facts and statistics with pictures
  92. 92. Contact information
  93. 93. Informational cards are small and contain quick read information
  94. 94. Symptoms and consequences
  95. 95. Where to go if help is needed/who to contact
  96. 96. Table toppers give can help catch student’s attention
  97. 97. Real life story of a professional athlete addicted and how it altered his life
  98. 98. Facts and Statistics
  99. 99. Help is out there section
  100. 100. Placing table toppers in libraries, classrooms, and the campus center gives students a reason to read when they’re bored or eating</li></li></ul><li>
  101. 101.
  102. 102. <ul><li>Evaluation:
  103. 103. Campaign:
  104. 104. What worked?
  105. 105. Otterbein University Board of Directors presentation
  106. 106. What didn’t work?
  107. 107. Future evaluation
  108. 108. Project:</li></ul>Working with the group<br />Working with the client<br />Presenting to the board<br />
  109. 109. Questions/Comments?<br />

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