Anshul Dewangan Android App
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This is a marketing plan for a new android app. Part of Marketing Internship under Prof Sameer Mathur, IIM Lucknow.
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Anshul Dewangan Android App
- 1. A new app on delivering goodness of milk
- 4. In today’s FAST PACED world… there’s a need for
- 7. but NO APP for milk!!
- 8. deliversall MILK PRODUCTS at your doorstepat your doorstep
- 27. >=500 NEW users per month $5,000 NET MONTHLY INCOME
- 28. No of users Ratio of positive to negative feedbacks Monthly income Conversion ratio
- 29. All regions in MUMBAI Start up in BANGALORE HYDERABAD DELHI
- 46. Delivery Charge Order value $0.15 <= $1 Nil > $1 Raw Milk $10 pm 1L Pasteurized Milk $15 pm 1L
- 58. Business Unit Action Deadline UI and IT Developers Finalization of app 20/02/2018 Public Relations Agreements with collaborators 30/01/2018 Sales & Promotions Social media & word of mouth buzz 01/02/2018 Accounts Budget allocation 15/01/2018 HR Delivery boys recruitment 15/02/2018 Support Vehicles arrangement 15/02/2018 Warehousing Build product stock 20/02/2018 Testing and Risks Dry run & fault rectification 25/02/2018 Market Research Analysis of other cities 01/06/2018
- 60. Dates Task 01/03/2018 App launch - 5 locations in Mumbai – Vashi, Dadar, Panvel, Thane & Worli 30/03/2018 1st Review 01/04/2018 Expansion to all regions of Mumbai (20) 30/05/2018 2nd Review and Strategy Planning 01/06/2018 Product line expansion by introducing more flavours 15/06/2018 1st app update release 01/07/2018 Entry to Bangalore and Hyderabad 01/09/2018 Entry to Delhi 30/12/2018 3rd Review
- 62. Created by Anshul Dewangan, IIT Madras, during a Marketing Internship under Prof Sameer Mathur, IIM Lucknow