How Google matters to your Business
Today a successful business means putting the best ideas together and working out
marketing strategies that will help you stand out in the crowd. With Google being the
most widely used search engine over the planet it is very important to list your
business at the top in the search results as it will increase your visibility and bring you
greater enquiries for your business.
Google being the most popular search engine currently with a net market share of
77.43% (Google Net market Share March'17), acts as a medium for potential
customers to know about service or businesses available.So it is extremely important
to be visible in Google and rank as high as possible. This will avoid business to be lost
Whenever you make a Google search, it shows list of search results. Most people are
inclined to visit websites on top of search results as they are perceived to be most
relevant. Only a few people will go through next Google search pages. Google shows
some 9-10 results on the first page as users search results for a specific term. If yours
is the first among 10 it’s more likely that your business gets more revelation and
greater authenticity. According to Search User Data the website listed on top gets
42% of the traffic while the second gets 11% and the third just 8%. So it’s needless to
say that for your business to gain higher visibility, it must have to feature in top of
Now the question arises, how website rank can be improved?
And the answer to this is your website has to be optimized for search engine,
commonly known as Search Engine Optimization or SEO. It attempts to make your
website rank higher than other websites when a specific phrase (Keyword) is being
searched. It therefore provides the best possible chance of being found by
prospective customers. It’s not only about being on the top Google rank, but also to
sustain your position. SEO technique ensures your website stays relevant.
How SEO add value to the Website?
There are numerous companies providing affordable SEO services for small business
and as entrepreneurs we choose what suits our marketing budget. Below are the top
five reasons why your website needs SEO.
To get your brand/ business recognized
To stay relevant and reliable as per customer’s view
Attract more traffic and prospective customer
Better growth in terms of business and brand
Ensuring word of mouth publicity
Yes, Google matters to business, as it provides the best platform to your business to
grow and find new clients. Even if you own an old established business it is high time
to take your business online. In this era of dominance of social media marketing your
business could sustain loss from relatively new but digitally aware businesses. It’s
better to be present online to ensure your business presence offline.