Buzzfeed and lifestyle - How it works!

926 views

Published on

A little bit of something. A simple case study on HOW Buzzfeed goes Viral and a presentation about lifestyle content that works.

Published in: Marketing, Technology
1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total views
926
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
32
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Buzzfeed and lifestyle - How it works!

  1. 1. Its Like People’s crazy own kind of heroin. By Ashri Del Rio, Digital Strategist at ABS-CBN
  2. 2. Why do People Get Addicted?
  3. 3. No slideshows. Only scrollable lists. -Peretti
  4. 4. No crappy Display Ads.
  5. 5. No deceptive post and Manipulative Headlines!
  6. 6. Entertaining And Substantive Content, Naturally Shareable. -Jon Steinberg
  7. 7. In Summary… Why do People Get Addicted? Is Publishing content that readers love. Something worth SHARING.
  8. 8. How do the business earn…
  9. 9. Revenue from social advertising that users love and share
  10. 10. Revenue from Sponsored Content
  11. 11. Managing own servers, Built CMS from scratch, created own realtime stats system, Has own data science team, invented own ad products and own post formats.
  12. 12. In Summary… How do they earn like a boss? takes full responsibility for the technology, the advertising, and the content.
  13. 13. Moving on… ^ Different ! Content Presentation LIFESTYLE - Its a way of living.
  14. 14. How do they present their? Content
  15. 15. Slideshows Lists Poll Blogs Photos & GIFs Videos
  16. 16. What do we want?
  17. 17. …Go to for LIFESTYLE inspiration
  18. 18. Change the Game …Let users Live the “Kapamilya” star lifestyle.
  19. 19. Let them become… ONE STEP CLOSER to
  20. 20. …But HOW?
  21. 21. We already have CELEBRITIES!
  22. 22. Lets go deeper!
  23. 23. Use our CELEBRITIES?
  24. 24. …So Why do People Love celebrities?
  25. 25. They are… Popular & Attractive
  26. 26. So we should do something… Inspirational & Relatable
  27. 27. Because PEOPLE… wants PERSONAL connection to POPULAR YES!
  28. 28. And Make it… Fresh, Timely & Useful
  29. 29. So that PEOPLE… will SHARE it!
  30. 30. ! !!!!!!!!!& the LIFESTYLE By Ashri Del Rio,
 Digital Strategist at ABS-CBN Follow me on Twitter! @iamashri

×