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Marketing through APIs

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A presentation at #Webcoast in Gothenburg.

Published in: Business, Technology

Marketing through APIs

  1. 1. Marketing through APIs Annika Lidne @annika for Webcoast 2012-03-16Photo by @boetter / Flickr
  2. 2. Annika Lidne annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects
  3. 3. Have you checked in here?
  4. 4. 4sq. lets their users map the world. TextPhoto: DonkeyHotey/Flickr
  5. 5. This used to be your customerPhoto by Loop_oh / Flickr
  6. 6. This is your new customer Photo by JForth / Flickr
  7. 7. The new breed of companiesPhoto by gretcurtis/Flickr
  8. 8. The Age of the Ecosystem
  9. 9. The micro blogging war
  10. 10. An API horror
  11. 11. Photo by leyink / Flickr
  12. 12. Making friends fast
  13. 13. How to win ‣ Good, well-documented API ‣ Easy to find through API-sites ‣ Price for win-win ‣ Market it!
  14. 14. “The illiterate of the 21 c wont be those who cant read and write, but those who cant learn, unlearn, and relearn.” Alvin Toffler, futuristPhoto iStockPhoto
  15. 15. Thanks for listening! annika Annika Lidne annika@disruptivemedia.se | +46 (0)70 435 05 45 slides: slideshare.net/annikalidne Current projects

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