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Discover Social Media


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The first basic session of the Polaris Equity Excellence Day of Social Media, Copenhagen 2012-11-14

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Discover Social Media

  1. 1. Increasing attention &sales with social media Annika Lidne for Polaris Equity 2012-11-14Photo by Sanctu / Flickr
  2. 2. Hi, my name is Annika annika Annika Lidne +46 (0)70 435 05 45 Current projects / companies
  3. 3. Online today Web Mobile Information Relation (social /location) Transaction Service Augmented Machine-to-Machine reality (AR) (M2M)
  4. 4. “Social media is the democratization of content andthe understanding of the role people play in theprocess of not only reading and sharing information,but also how we share and create content for others toparticipate in.It is a change from a broadcasting model to a many-to-many model based on a conversation between authorand audience. ” Wikipedia
  5. 5. Källa: Brian Solis
  6. 6. Social Bookmarks Comment & reputation Crowd sourced content Pictures LiveCasting - Blog platforms audio & video Wiki Blogs / conversations Music Blog communities Events Micromedia Lifestreams Documents Specific to TwitterVideo aggregation SMS / voice Video Social networks Location Niche networks Customer service Källa: Brian Solis networks
  7. 7. "Advertising is theprice you pay forhaving anunremarkableproduct or service." Jeff Bezos, founder & CEO, Amazon
  8. 8. “Marketing is dead.”"Marketing’s jobs is to “Everyone wants acreate movement and conversation. They wantinspire people to join you.” inspiration. Inspire people with your website.” “Don’t just interrupt, but interact.” “Asking about Return on Investment is the wrong question today. You should Kevin Roberts be asking about Return on Involvement.” CEO, Saatchi & Saachi
  9. 9. Analogue DigitalScarcity AbundancePeople Software/robotsLocal GlobalGeography Interest graphsGatekeepers Self-publishingMiddle men Aggregators Photo by Be.Futureproof / Flickr Photo by Be.Futureproof / Flickr
  10. 10. Radical changesImages by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
  11. 11. Radical changes demo graph social graph interest graphlocation graph situation graphImages by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
  12. 12. FOCUSCustomer retention Brand buildingCustomer support Customer acquisitionPhoto:Chris Warren 1956 / Flickr Photo: Kara Alyson / Flickr
  13. 13. Source:
  14. 14. Awareness Interest Desire Action Loyalty Clear, measurable goals is a mustAdvocacy
  15. 15. Reason Direct need Created need Interest CuriosityAwareness Ads SocMed Press EventsInterest Search Site StoreDesire Information Test/tryAction Prospect Buy Follow contact
  16. 16. Image by Search Engine People Blog / FlickrSocial media is about conversations
  17. 17. This is what’s good for youThe rest shouldbe about what’s good for your followers
  18. 18. WHYshould anybody engage in your content?
  19. 19. IS ITentertainingusefulpracticaleducationalthought provokingincreases the user’s status or image...?
  20. 20. Image: Freeman_DC / SXC
  21. 21. Siri & Google Now
  22. 22. Google+ shapes search results
  23. 23. The world’s secondlargest search engine
  24. 24. B2B: 6 309 524 views since 15 Aug, 2012
  25. 25. Small startups all use video...
  26. 26. Nerdy live netcasts...
  27. 27. IMAGES are HUGE
  28. 28. In May 2012 - the Nike Apps70 million training minutesfor the price of less thanone TV commercial
  29. 29. ...but don’t forget...
  30. 30. email  converts!
  31. 31. Take awaysText Have clear and measurable goals with your Social Media investment Social Media is about building relationships through conversation, NOT selling by broadcasting Meet your customers where they are. Not where it’s most comfortable for you. Building great organic search results is an important part of the Social Media strategy
  32. 32. Thanks for listening! Disruptive Media helps business leaders and marketers to succeed in a fast changing world. annika Annika Lidne +46 (0)70 435 05 45